Vietnam telephone subscribers 2012, group M, marketing Vietnam

1. Telephone subscribers
Vietnam

2. Total telephone subscribers to Mar 2012
Total new subscribers YTD = 2.6m mobile and 7.6k fixed desk phones
This chart shows the GSO’s latest total market estimates
compared with the implied revised figure for 12 months’
previous (currently up by 3%).
Note: new method of counting number of mobile subscriptions was introduced
by the GSO in May 2011 and back-dated to 2010.
Source: Vietnam Ministry of Information and Communications (MIC) / GSO

3. Over 90% of urban mobile phone
users have pre-paid SIM cards
94% of 15-24 aged customers are
using pre-paid SIM cards,
compared with 88% of 35-45s.
Source: 3D 2010 Base: 716 adults aged 15-45 who currently own and use a mobile phone
Number of SIM cards use

4. Service Provider 2G & 3G market share
Mobifone has the biggest market
share in the 4 main cities, but
across Vietnam as a whole, Viettel
is the leading service provider.
Source: Wireless Intelligence /VNPT /market reports Q2 2011
After launching in Oct 2009, 3G
connections in VN surpassed 20
million in Q2 2011, representing
18% of the total subscriber base.

5. Mobile Phone Brands used
Urban sample aged 15-54
Source: TNS Target Group Index 2011 Base: 5,096 urban adults age 15-54
29% of
Vietnam’s
mobile phone
subscribers are
now using
Smartphones
as of Q2 2011

6. TV is
increasingly
being watched
on the move by
Vietnam’s urban
youths
Source: 3D 2010 Base: 2,924 adults aged 15-45
%
Watched TV on Internet or Mobile

7. Advertising revenue
Vietnam

8. Online advertising expenditure
Spending on display
advertising is still a relatively
small share (4%) of the overall
advertising spend, but growing
10 biggest spending sectors
online (Apr 2010-March 2011)
Inmillions$
Source: Kantar Media Net Insights Report 2011
*Excluding OOH