1. Nguyen Hung Hai .com
nguyenhunghai1987@gmail.com +84 9 1661 3198
Education
University of Leeds
September 2011 to September 2012
Master of Arts, Advertising & Marketing
Grade: Merit
Core modules
Advertising, Direct & Relationship Marketing, Internet Marketing, Media Policy, Sponsorship &
Sales Promotion, Consumer Behaviour, Marketing Communications, Marketing Research,
Marketing Strategy, Corporate Communication and Public Relations
Projects and Works
Graduation thesis titled ‘The Antecedents of Attitude toward Mobile Advertising:
An Investigation of Vietnamese Consumers’
Direct marketing consultancy project for BMW’s electric vehicle series (merit)
Press advertising planning for biodegradable food packaging brand CIA GoodLife (merit)
Acquired Skills and Awards
Consumer behaviour and psychology analysis, marketing research, marketing and marketing
communications planning (specialised in advertising, direct marketing, media
and internet marketing), teamworking, copywriting, typography.
‘Quiz master’ award for solving professors’ questions and challenging them at lectures
and seminars
Hanoi Open University
September 2005 to September 2009
Bachelor of Arts, English
Grade: Distinction
Projects and Works
Graduation thesis titled ‘Some Linguistic Features of Advertising Slogan and Its Implications’
Achievements and Awards
Vice secretary of the faculty’s Student Union for two continous years
‘Excellent Secretary’ award by Hanoi city’s Youth Union in 2007
Commendations and awards from the university’s chancellor during four academic years

2. Experience
Vietnam Communications Corporation
April 2011 to July 2011
Internet Product Executive cum Online Marketing Executive
As an Internet Product Executive, I
• Analyse and design the prototypes
• Work with project manager, web designers, CSS and HTML coders and programmers
to develop the prototypes
• Test and review the beta products
Products involved
San Nhac / http://sannhac.com/
The leading online singing community in Viet Nam
Soha Games / http://game.soha.vn/)
One of the flag ship projects of the company, focusing on web-based and social games
MySoha / http://my.soha.vn
The entertainment-oriented social network service in Viet Nam
As an Online Marketing Executive, I
• Plan online marketing campaigns using online channels including online advertising,
email marketing, social media and viral marketing.
• Work with web designers, programmers, and relevant project managers to ensure
the efficiency of the campaigns
• Review and evaluate the effectiveness of the campaigns (ROI, brand awareness,
traffic change) then report to the project manager
Campaign implemented
Brand activation campaign of web-based gaming products (Soha Games)
using digital media channels
Vietnam Communications Corporation
September 2009 to March 2010
Content and Community Manager
As a content and community manager, my main tasks are
• Quality assurance: supervise the operation of product, check for errors and report
to the technical division.
• Idea suggestion: by surveying and collecting users’ ideas as well as by experiencing
other web-based products.
• User support: respond to users’ feedback via email, forum, facebook page and
instant messenge
messenger.
• Content management: control content modification activities from users and
moderate discussions
Products involved
Tra Tu / http://tratu.vn/
The leading online dictionary and foreign language study community in Viet Nam

3. Languages & Skills
Languages
Vietnamese (native), English (full professional proficiency)
Skills
Teamworking
Half of the assignments under my postgraduate study were group works. We had a strong
team from the Great Britain, India and Viet Nam.
Photography
I have worked as a freelance photographer for DontBeATourist / dontbeatourist.co.uk
a UK travel agency. I am capable of using Adobe Photoshop for photo processing and
other simple graphic works.
My portfolio could be found at www.photo.nguyenhunghai.com
Presentation
I can use Microsoft Power Point and Prezi skillfully and aesthetically. My presentation on
Online Personal Branding got featured on SlideShare
http://www.slideshare.net/nguyenhunghai/online-personal-branding-11850180
Contact Information
Email nguyenhunghai1987@gmail.com
Mobile phone +84 9 1661 3198
Skype nguyenhunghai1987
Online Presence
Website http://www.nguyenhunghai.com
LinkedIn profile http://vn.linkedin.com/in/nguyenhunghai
Facebook http://facebook.com/nguyenhunghai
Others http://about.me/nguyenhunghai