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Nguyen Hung Hai .com email@example.com +84 9 1661 3198EducationUniversity of LeedsSeptember 2011 to September 2012Master of Arts, Advertising & MarketingGrade: MeritCore modulesAdvertising, Direct & Relationship Marketing, Internet Marketing, Media Policy, Sponsorship &Sales Promotion, Consumer Behaviour, Marketing Communications, Marketing Research,Marketing Strategy, Corporate Communication and Public RelationsProjects and WorksGraduation thesis titled ‘The Antecedents of Attitude toward Mobile Advertising:An Investigation of Vietnamese Consumers’Direct marketing consultancy project for BMW’s electric vehicle series (merit)Press advertising planning for biodegradable food packaging brand CIA GoodLife (merit)Acquired Skills and AwardsConsumer behaviour and psychology analysis, marketing research, marketing and marketingcommunications planning (specialised in advertising, direct marketing, mediaand internet marketing), teamworking, copywriting, typography.‘Quiz master’ award for solving professors’ questions and challenging them at lecturesand seminarsHanoi Open UniversitySeptember 2005 to September 2009Bachelor of Arts, EnglishGrade: DistinctionProjects and WorksGraduation thesis titled ‘Some Linguistic Features of Advertising Slogan and Its Implications’Achievements and AwardsVice secretary of the faculty’s Student Union for two continous years‘Excellent Secretary’ award by Hanoi city’s Youth Union in 2007Commendations and awards from the university’s chancellor during four academic years
ExperienceVietnam Communications CorporationApril 2011 to July 2011Internet Product Executive cum Online Marketing ExecutiveAs an Internet Product Executive, I• Analyse and design the prototypes• Work with project manager, web designers, CSS and HTML coders and programmers to develop the prototypes• Test and review the beta productsProducts involvedSan Nhac / http://sannhac.com/The leading online singing community in Viet NamSoha Games / http://game.soha.vn/)One of the flag ship projects of the company, focusing on web-based and social gamesMySoha / http://my.soha.vnThe entertainment-oriented social network service in Viet NamAs an Online Marketing Executive, I• Plan online marketing campaigns using online channels including online advertising,email marketing, social media and viral marketing.• Work with web designers, programmers, and relevant project managers to ensurethe efficiency of the campaigns• Review and evaluate the effectiveness of the campaigns (ROI, brand awareness,traffic change) then report to the project managerCampaign implementedBrand activation campaign of web-based gaming products (Soha Games)using digital media channelsVietnam Communications CorporationSeptember 2009 to March 2010Content and Community ManagerAs a content and community manager, my main tasks are• Quality assurance: supervise the operation of product, check for errors and reportto the technical division.• Idea suggestion: by surveying and collecting users’ ideas as well as by experiencingother web-based products.• User support: respond to users’ feedback via email, forum, facebook page andinstant messenge messenger.• Content management: control content modification activities from users andmoderate discussionsProducts involvedTra Tu / http://tratu.vn/The leading online dictionary and foreign language study community in Viet Nam
Languages & SkillsLanguagesVietnamese (native), English (full professional proficiency)SkillsTeamworkingHalf of the assignments under my postgraduate study were group works. We had a strongteam from the Great Britain, India and Viet Nam.PhotographyI have worked as a freelance photographer for DontBeATourist / dontbeatourist.co.uka UK travel agency. I am capable of using Adobe Photoshop for photo processing andother simple graphic works.My portfolio could be found at www.photo.nguyenhunghai.comPresentationI can use Microsoft Power Point and Prezi skillfully and aesthetically. My presentation onOnline Personal Branding got featured on SlideSharehttp://www.slideshare.net/nguyenhunghai/online-personal-branding-11850180Contact InformationEmail firstname.lastname@example.orgMobile phone +84 9 1661 3198Skype nguyenhunghai1987Online PresenceWebsite http://www.nguyenhunghai.comLinkedIn profile http://vn.linkedin.com/in/nguyenhunghaiFacebook http://facebook.com/nguyenhunghaiOthers http://about.me/nguyenhunghai