Contenu connexe Similaire à What is in the Plus in Google+ (20) What is in the Plus in Google+1. The Plus in Google+
What is the Plus in Google+?
By Nancy Vinkler, WSI – Philadelphia
610-650-0227
www.WSIsimplyROI.com
2. Google+ Pronounced Google Plus
• Definition
• A social destination
• An identity service
• Social media sharing – photos, music, video
chatting
• A social layer over Google's products, services,
and online properties.
• Size and scope
• 540 million monthly active users
• Second largest social networking site after
Facebook
• Source: wikipedia
©2014 WSI. All rights reserved.
https://plus.google.com/+WsisimplyroiS
EM/videos
3. Social Destination and Sharing
• Posts
• Hangouts (was Google Talk)
• Text group chat with up to 100 people
• Video meeting with up to 10 people
• On-air streaming over Youtube
• Circles
• Streams
• Circles
• What’s hot
• Communities
©2014 WSI. All rights reserved.
https://plus.google.com/+WsisimplyroiS
EM/videos
4. Social Layer Sharing with Google
Online Properties
• Gmail
• Blogger
• Youtube
• Google+ Local
• Business Pages
• Google Analytics
• Google Webmaster Tools
• Google Maps
• Google Street View Photography
©2014 WSI. All rights reserved.
https://plus.google.com/+WsisimplyroiS
EM/videos
5. Other Google Products, Services, and
Initiatives
Candidates for the Google+ Umbrella
©2014 WSI. All rights reserved.
https://plus.google.com/+WsisimplyroiS
EM/videos
6. Other Google Products/Services
• Productivity tools
• Google groups – online forums communities
• Google alerts – content delivery, keyword
based, daily, weekly, monthly delivery
• Google apps – email, document, calendar
sharing
• Google think insights- think letter
• Google authorship
©2014 WSI. All rights reserved.
https://plus.google.com/+WsisimplyroiS
EM/videos
7. Other Google Products/Services
• Business tools
• Google adwords – Pay Per Click (PPC) for ad
networks
• Google adwords express – PPC for maps
• Google shopping – PPC for products, sell
products online
• Google wallet - collect payments
• Google offers - distribute offers across maps,
plus, wallet
• Google zavers - distribute coupon offers and
are saved
• Google consumer survey - website satisfaction
survey 1cent per completed question
©2014 WSI. All rights reserved.
https://plus.google.com/+WsisimplyroiS
EM/videos
8. Other Google Initiatives
• Each year Google donates:
• $100,000,000 in grants
• 60,000 hours
• $1 billion in products
• Spends $8 Billion in research and
development
• Source: Google website
©2014 WSI. All rights reserved.
https://plus.google.com/+WsisimplyroiS
EM/videos
9. Other Google Initiatives
• Giving back
• Google apps for education - web-base email,
calendars, document for collaborative study
• Google research programs
• Google ad grants - match adword spend
• Google ideas - explores how technology can
enable people to confront threats in the face of
conflict, instability or repression. Connecting users,
experts and engineers to conduct research and
seed new technology-driven initiatives e.g. human
trafficking hotline
• Google cultural institute - Google open gallery -
upload archives, videos, photos
• Google for education - play apps, how to read,
spell, social studies
©2014 WSI. All rights reserved.
https://plus.google.com/+WsisimplyroiS
EM/videos
10. Other Google Initiatives
• Inventions
• Google doodle - If I could invent anything to make
the world a better place.
• Google green - maps provide walk and public
transit
• Google glass - record, share, ask about what you
see
• CrowdOptic taps into Google glass sifts through the
feed, finds action, displays on Jumbotrons
• Google contact lens
• Google smart house - thermostat and smoke
detectors
• Google smart machine - robots
• Google partnerships GM, Honda, Audi, Hyundai,
Telse, Kia, BMW, Toyota
©2014 WSI. All rights reserved.
https://plus.google.com/+WsisimplyroiS
EM/videos