Activities of Genius Shan Highlands Coffee.

1. [Genius Shan Highlands Coffee]
Ngwe TUN, Founder/Owner
Aung Nay Lin Htun Co., Ltd
Local Specialty Coffee
with Conscience

2. Genius Shan Highlands Coffee
• A social enterprise and responsible business which is running
for Danu Hill Tribe Development.
• Passionate to promote Value Added Products
from raw Agriculture product
• Family invested under Aung Nay Lin Htun Co., Ltd
• 🌱 seed2LAB ☕ Coffee Supplier.
• Started in Late 2012.
• Employed 30 staffs
• organized over 100 farmers

3. Genius Shan Highlands Coffee
• Coffee Nursery, Plantation, Processing, Roaster & Dry Mill based
in Ywar Ngan Township, Southern Shan State.
• Roaster, Packaging, Distribution and Café based in Yangon
• Members of
World Coffee Research
Cup of Excellence
Myanmar Coffee Association and
Specialty Coffee Association of America
Speciality Coffee Association of Europe

4. Shan Highlands
• Ywar Ngan Township, on the way to
Mandalay from Taunggyi
• Ethnics Danu living there and speak
dialect of Burmese
• 90% of population are farmers or
agriculture producer
• 4000 ft ++, year round cool temperature
• Very good climate for Coffee and fresh
produce.
• 75 miles far from Mandalay, 80 miles far
from Taunggyi

5. I have big Question Mark
Why they are so poor

6. Evaluate, Educate and Empower (3E)
• Income depends on Quality in Agriculture Industry.
• Quality of Products and Value added methods will generate
more incomes
• We Evaluate traditional process in coffee and current situation
• We Educate farmers to use good agriculture practice and
farms controls
• We Empower farmers to use machinery and testing machines

7. Beyond Quality Coffee Beans
• Who are our customer?
– Coffee Fans in local, Expats Community in Yangon and Travelers
• How to distribute?
– Branding as Product of Myanmar and Packed with International Style
– Presenting in community events (Free Catering/Serving our coffee)
– Shelf in the mini-markets and Souvenir Shops in Travel Spot
– Café is the main area to drink our coffee.
– We supply coffee brew machines and accessories
• Contribute to Community
– We contribute 10% income to Danu Hill Tribe Development
– Give away Seeds, Technologies and Training.

8. We promote direct trade.

9. Creating Job Opportunities for Women

10. Our Dream
• Organic Certification, Fair Trade Certification.
• Responsible Business.
• Sustainable Business.
• Environmental Friendly Business.

11. Our Dream
• Export healthy quality product of Myanmar.
• Drinking more Coffee, Growing more Trees/Forest.
• We want to strike Farmer poverty with quality product.

12. Challenges
• Legal Framework/Regulations for SME
• Investor/Financing
• Basic Infrastructure
• Skilled Labour/Technologies
• Distribution Channel
• Research and Development

13. Coffee Training

14. English Speaking Training

15. Empowerment by Genius Coffee

16. Crowd-Funding Project for Working Capital
• We have an ongoing crowd-funding program (Genius Farm Partner) for our
fans who want to own a small piece of the Genius mission.
• We accept personal investments in Genius franchises and cash
investments as we scale up production and growth of our coffee and
related value added products.
• Raised 100,000 USD and received 70,000 USD till now.

17. Last, not Least.
• Social Enterprise
• Evaluate, Educate and Empower (3E)
• Fair Trade/Sustainable Business
• Environmental/Ethical
• Valued added Products
• Resistance with traditional methods and Market
demands are big Challenges
• Genius Shan Highlands Coffee is trying to make big story
for Agriculture Industry with quality of product, fair
trade and value added product processing model.

18. Pin #Myanmar in the World Coffee Map