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WHAT HAPPENS IN VEGAS
                 DOESN’T STAY IN VEGAS
THE BEST QUOTES FROM INTERNATIONAL CES2013
„Being mum is different now.
                                 Even if observing their kids
                          – women are still on their phones.”

                                   Panel: Women and Technology. It’s a Lifestyle Thing




©Ed Yourdon, flickr.com
„Nowaday teenagers
have fun connection with technology.
This is something
our generation doesn’t have.”

Panel: Women and Technology. It’s a Lifestyle Thing.




©Toca Boca, flickr.com
„Women are first to adapt the technology
especially when it’s usable.”
                                           Panel: Women and Technology. It’s a Lifestyle Thing
„There is shift
in thinking about women
from super powerful consumers
to powerful creators.”


Panel: Women and Technology. It’s a Lifestyle Thing.
„Technology keeps getting smaller.
In future
we will be wearing
barely anything.”

Steven LaBoeuf, President&CEO, Valencell
Panel: Our Body, Our Data
„While talking about quantified myself
social media needs to be used with caution.
You don’t want your friends
to see how you burn your calories every day.”
Panel: Our Bodies, Our Data
„We can compare wearable computers trend
                                  to the internet bubble in 2000.”




                                 Mike Stashak, Vice President of Marketing and Sales, Wahoo Fitness
                                                                          Panel: Our Body, Our Data



©Reini68, flickr.com
„You have to put something on your body.
And if you don’t figure out in 2 minutes
how it works
you’ve lost the consumer.”


Mike Stashak, Vice President of Marketing and Sales, Wahoo Fitness
Panel: Our Body, Our Data
„The main problem is
that on the second screen now
people are doing something
that is not directly related to the content.”

Jeff Siegel, Senior Vice President, Worldwide Advertising, Rovi
Panel: Second-Screen Experiences and Revenue Opportunities




©Matt Bidulph, flickr.com
„People want to personalize things they own
and they put really ugly things
on their iPhone which is a really nice phone.”

Doug Solomon, Fellow, IDEO
Panel: Where Tech Meets Fashion
„I wouldn't be surprised that we would have
chips or other identification devices in our bodies in 5 years.”

                                                  Doug Solomon, Fellow, IDEO
                                              Panel: Where Tech Meets Fashion
„You shouldn’t say:
I want a social strategy.
You should have the consumer strategy.”

Xavier Kochhar, SVP, MediaLink
Panel: The Future of Enhanced Advertising




©Sam Wolff, flickr.com
„Most of the clients always want something new.
 The question is how new and how it plays out.”

                        David Kang, Chief Digital Officer, Wenner Media
                             Panel: The Future of Enhanced Advertising
„The pace of innovation is so fast
    that everybody understands
         that if you want to try it
     it may be difficult to scale.”

                       Xavier Kochhar, SVP, MediaLink
            Panel: The Future of Enhanced Advertising
„Do you know who should be on stage
instead of us industry talking heads?
Your kids – since we are chasing them.”
Xavier Kochhar, SVP, MediaLink
Panel: The Future of Enhanced Advertising




©Mikenan1, flickr.com
„Brand matters. But consumer matters more.”
                                                              Shelley Zalis, CEO, Ipsos OTX
   Brand Matters SuperSession: How Are Your Consumers REALLY Engaging with Digital Media?
GenY: I am what I share.
„It has never been easier to reach the consumers
and never been harder to engage them.”
Jamie Gutfreund, Chief Strategy Officer,
The Intelligence Group
Consumer Panel, Brand Matters SuperSession




©trint, flickr.com
Facebook is where I lie to my friends
and Twitter is where I tell truth to the strangers.
                          Consumer Panel, Brand Matters SuperSession
„For Generation X green was a colour
                                for Generation Y it is a lifestyle.”
                                  Jamie Gutfreund, Chief Strategy Officer, The Intelligence Group
                                                  Consumer Panel, Brand Matters SuperSession




©mickeysucks, flickr.com
„Twitter is the best about complaining,
because there’re so many brands out there.”
Tess, 18
Consumer Panel, Brand Matters SuperSession
„Whenever they [Gen Y] go
they expect content.
That’s why we need to be mobile.”

Guy Yalif, Head of Product Marketing, Twitter
Brand Matters SuperSession




©miss karen, flickr.com
„We have to deliver seamless experience
           through different platforms.”

   Dan Wright, Director, Connected Device Specialists, Amazon Media Group
                                               Brand Matters SuperSession
„If there are lots of people following you
it doesn’t mean you are influential.”
Marsha Collier, The Collier Company
Panel: Beyond Influencers - New Approaches for Cultivating Advocates and Evangelists




©Joffley, flickr.com
„Brands have to be influencers, you have to
start being them instead of looking for the influencers.”

                                                                 Matt Edelman, CEO, Glossi.com
            Panel: Beyond Influencers - New Approaches for Cultivating Advocates and Evangelists
„Screens are getting bigger, bigger and bigger.
And we came to the Phablet category
which makes your head looking small.”

Michael Woodward, President,
HTC North America
Panel: Smartphone Trends –
Current&Future
„If we’re not partnering with technology
we never gonna make it [reach the consumer].”

Joseph Tripodi, EVP & Chief Marketing Officer, Coca-Cola
Brand Matters Keynote: Marketing in the Cloud
According to Cisco
there will be 1 trillion devices
with access to the Internet in 2013.
Only 1 billion of them will be mobile devices
we use today.

                                                                    CNET’s The Next Big Thing SuperSession
                                 The Post-Mobile Future - Mapping the Next Frontier of Consumer Electronics
„Stop talking about smartphones
and start talking about the connected world.”
CNET’s The Next Big Thing SuperSession
The Post-Mobile Future - Mapping the Next Frontier of Consumer Electronics




©Ugg Boy Ugg Girl, flickr.com
e: natalia@hatalska.com




©Rick E Dick, flickr.com   The Strategic Partner of my coming to CES2013 was Intel Poland.

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What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.

  • 1. WHAT HAPPENS IN VEGAS DOESN’T STAY IN VEGAS THE BEST QUOTES FROM INTERNATIONAL CES2013
  • 2. „Being mum is different now. Even if observing their kids – women are still on their phones.” Panel: Women and Technology. It’s a Lifestyle Thing ©Ed Yourdon, flickr.com
  • 3. „Nowaday teenagers have fun connection with technology. This is something our generation doesn’t have.” Panel: Women and Technology. It’s a Lifestyle Thing. ©Toca Boca, flickr.com
  • 4. „Women are first to adapt the technology especially when it’s usable.” Panel: Women and Technology. It’s a Lifestyle Thing
  • 5. „There is shift in thinking about women from super powerful consumers to powerful creators.” Panel: Women and Technology. It’s a Lifestyle Thing.
  • 6. „Technology keeps getting smaller. In future we will be wearing barely anything.” Steven LaBoeuf, President&CEO, Valencell Panel: Our Body, Our Data
  • 7. „While talking about quantified myself social media needs to be used with caution. You don’t want your friends to see how you burn your calories every day.” Panel: Our Bodies, Our Data
  • 8. „We can compare wearable computers trend to the internet bubble in 2000.” Mike Stashak, Vice President of Marketing and Sales, Wahoo Fitness Panel: Our Body, Our Data ©Reini68, flickr.com
  • 9. „You have to put something on your body. And if you don’t figure out in 2 minutes how it works you’ve lost the consumer.” Mike Stashak, Vice President of Marketing and Sales, Wahoo Fitness Panel: Our Body, Our Data
  • 10. „The main problem is that on the second screen now people are doing something that is not directly related to the content.” Jeff Siegel, Senior Vice President, Worldwide Advertising, Rovi Panel: Second-Screen Experiences and Revenue Opportunities ©Matt Bidulph, flickr.com
  • 11. „People want to personalize things they own and they put really ugly things on their iPhone which is a really nice phone.” Doug Solomon, Fellow, IDEO Panel: Where Tech Meets Fashion
  • 12. „I wouldn't be surprised that we would have chips or other identification devices in our bodies in 5 years.” Doug Solomon, Fellow, IDEO Panel: Where Tech Meets Fashion
  • 13. „You shouldn’t say: I want a social strategy. You should have the consumer strategy.” Xavier Kochhar, SVP, MediaLink Panel: The Future of Enhanced Advertising ©Sam Wolff, flickr.com
  • 14. „Most of the clients always want something new. The question is how new and how it plays out.” David Kang, Chief Digital Officer, Wenner Media Panel: The Future of Enhanced Advertising
  • 15. „The pace of innovation is so fast that everybody understands that if you want to try it it may be difficult to scale.” Xavier Kochhar, SVP, MediaLink Panel: The Future of Enhanced Advertising
  • 16. „Do you know who should be on stage instead of us industry talking heads? Your kids – since we are chasing them.” Xavier Kochhar, SVP, MediaLink Panel: The Future of Enhanced Advertising ©Mikenan1, flickr.com
  • 17. „Brand matters. But consumer matters more.” Shelley Zalis, CEO, Ipsos OTX Brand Matters SuperSession: How Are Your Consumers REALLY Engaging with Digital Media?
  • 18. GenY: I am what I share.
  • 19. „It has never been easier to reach the consumers and never been harder to engage them.” Jamie Gutfreund, Chief Strategy Officer, The Intelligence Group Consumer Panel, Brand Matters SuperSession ©trint, flickr.com
  • 20. Facebook is where I lie to my friends and Twitter is where I tell truth to the strangers. Consumer Panel, Brand Matters SuperSession
  • 21. „For Generation X green was a colour for Generation Y it is a lifestyle.” Jamie Gutfreund, Chief Strategy Officer, The Intelligence Group Consumer Panel, Brand Matters SuperSession ©mickeysucks, flickr.com
  • 22. „Twitter is the best about complaining, because there’re so many brands out there.” Tess, 18 Consumer Panel, Brand Matters SuperSession
  • 23. „Whenever they [Gen Y] go they expect content. That’s why we need to be mobile.” Guy Yalif, Head of Product Marketing, Twitter Brand Matters SuperSession ©miss karen, flickr.com
  • 24. „We have to deliver seamless experience through different platforms.” Dan Wright, Director, Connected Device Specialists, Amazon Media Group Brand Matters SuperSession
  • 25. „If there are lots of people following you it doesn’t mean you are influential.” Marsha Collier, The Collier Company Panel: Beyond Influencers - New Approaches for Cultivating Advocates and Evangelists ©Joffley, flickr.com
  • 26. „Brands have to be influencers, you have to start being them instead of looking for the influencers.” Matt Edelman, CEO, Glossi.com Panel: Beyond Influencers - New Approaches for Cultivating Advocates and Evangelists
  • 27. „Screens are getting bigger, bigger and bigger. And we came to the Phablet category which makes your head looking small.” Michael Woodward, President, HTC North America Panel: Smartphone Trends – Current&Future
  • 28. „If we’re not partnering with technology we never gonna make it [reach the consumer].” Joseph Tripodi, EVP & Chief Marketing Officer, Coca-Cola Brand Matters Keynote: Marketing in the Cloud
  • 29. According to Cisco there will be 1 trillion devices with access to the Internet in 2013. Only 1 billion of them will be mobile devices we use today. CNET’s The Next Big Thing SuperSession The Post-Mobile Future - Mapping the Next Frontier of Consumer Electronics
  • 30. „Stop talking about smartphones and start talking about the connected world.” CNET’s The Next Big Thing SuperSession The Post-Mobile Future - Mapping the Next Frontier of Consumer Electronics ©Ugg Boy Ugg Girl, flickr.com
  • 31. e: natalia@hatalska.com ©Rick E Dick, flickr.com The Strategic Partner of my coming to CES2013 was Intel Poland.