1. Make Every Paw Count: How to Reach Your Target Audience With Facebook Advertising Nancy HeltmanDirector for Marketing and AdministrationVirginia State ParksMom to @Yoda_the_dogSeptember 30, 2011
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3. The Facebook Revolution More than 800 million active users More than 50% of active users log on to Facebook in any given day The average user has 130 friends
4. Average user is connected to 80 community pages, groups and events More than 2 billion posts are liked and commented on per day On average, more than 250 million photos are uploaded per day
10. Why Advertise on Facebook? If the previous stats haven’t convinced you More like a referral than a hard sell ad Amazing marketing targets Control your marketing budget Easily monitor your success Make changes to budget, target, ad on the fly
11. Virginia State Parks Ads 62,836,596 Impressions 16,996 Clicks 7,422 Connections $9,690.20 Spent
30. Resources Social Media Revolution 3http://www.youtube.com/v/x0EnhXn5boM Facebook Success Summithttp://www.socialmediaexaminer.com/fbsummit11/ Facebook Ads Getting Started Guidehttp://ads.ak.facebook.com/ads/FacebookAds/Getting_Started_Guide.pdf