- Mandarin oranges - Cau Duc Pineapples - Seedling trading - Cultivating consultation - Pesticides, fungicides & fertilizers supply

1. Hoang An Corp.
Fruit Farm
Dec. 2017

4. 1. INTRODUCTION
• WHO:We are agricultural specialists from CanTho City.
• WHAT: We have a 7-hectare fruit farm of Mandarin oranges, pineapples,
guavas, and mint. We also provide cultivating technical consultation.
• WHY: We are here to offer a profitable and sustainable investment
opportunity at our fruit farm.

5. VISION & MISSION
Vision: Up to 2025
- Becoming an influential
corporation in Mekong Delta area,
- Supporting at least 1,000 farming
households (1,000 hectares),
- Creating at least 5 million USD net
income for farmers per year.
Mission:
- Raising awareness of organic
cultivation and clean production.
- Giving cultivating consultation and
supplying high quality organic
fertilizers and pesticides
- Helping farmers maximize
economic efficiency per hectare.

6. 2. OURTEAM
• Founder
• Pham Hoang An, 1981
• Engineer of Plant and Crop
Science (2007)
• Master Degree of Plant
Protection (2011)
• 10 years of experience in
technical consulting and
sales at well-known
corporations (Bayer,
Syngenta, Yara, Behn
Mayer...)
• Co-founder / Business Advisor
• DinhTran Cong Dinh, 1988
• Bachelor Degree of
Agriculture Economics (2010)
• C.E.O 3.0, 2016 (Certificate)
• 7 years of experience in
cultivating technical
consultation & managing
agricultural companies (Eco-
Farm, Eco-Agri)
• Project Facilitator
• PhanThiTuyet Nhung, 1981
• Bachelor Degree English (2004)
• 13 years of experience in
meeting interpreting,
researching, B2B connection,
project funding facilitation &
localizing support to foreign
businesses.
• Strategic &Technical Advisor
• Dinh Cong Muoi, 1958
• Engineer of Agriculture (1978)
• 40 years of experience in
agricultural training, local
agri-specialist networking,
product inspection and audit,
& technical and quality
consulting to farmers and
agri-companies.

7. 3. PROBLEMATIC BACKGROUND
• Toxicant, disqualified and unidentified fruits (Mandarin oranges, pineapples,
guavas…)  bad influence on consumers’ health
• Farmers having low awareness in clean agricultural production and new
technologies applied in cultivating processes  environmental issues and low
economic efficiency
• Small cultivating scales, unable to meet local and foreign market demands 
high fruit market prices, customer low consuming approach.

8. 4. ADVANTAGES
• Non-industrial area
• Long-term farmland ownership
• Opportunities in increasing farmland values
• Executive (management) personnels at high technical expertise and
experience.
• Well-chosen high quality seedlings

9. 5. SOLUTIONS
• Building demonstrative farms that meet high quality standard and
efficiency
• Hosting technical training seminars/ workshops
• Farm management consulting
• Connecting agri-product supply chain

10. 6. PRODUCTS & SEVICES
No. Description Outputs
1 Cultivating & products Mandarin oranges, pineapples, guavas & mint
2 Trading Oranges, pineapples, guavas, jackfruits, limes, mint ….
3 Seedling trading Orange, guava, mint
4 Agri-equipment/materials trading Pesticides, fungicides & fertilizers
5 Agri-technical consultation
Farm initial set-up, pest control, plant nutritional care, blossom
treatment, seedling propagation, irrigation techniques…

12. Farm Location
ViTan Hamlet,ViThanh City, Hau Giang Province

13. 7.TRACTION
No. BUYERS CURRENT
ORDERS
POTENTIAL
ORDERS
NOTE
1 Trương Hoàng Ơn (CanTho) 20.000VND/kg Wholesale, contract signed
2 Sơn (Hau Giang Province) 24.000VND/kg Wholesale, MOU signed
3 Thủ ĐứcWholesale market (HCMC) 8.000VND/kg Low quality oranges (mixed)
4 PhanThị Kim Chung (Đà Nẵng) 40.000VND/kg 1 ton/year
5 Minh Hòa (CanTho) 25.000VND/kg 2 tons/year
6 Quang Nguyên (Hà Nội) 45.000VND/kg 2 tons/year
7 Retail buyers 30.000VND/kg 2 tons/year
8 Visitors & tourists 30.000VND/kg 2 tons/year

14. 8. ORANGE MARKET ESTIMATION
• Minimum price: 17.000VND/kg (during Oct.– Nov.– Dec. annually)
• Maximum: 60.000VND/kg (during May – June – July annually)
No. MAIN MARKET UNIT (TON/YEAR)
1 Consuming power from Bình Điền &Thủ Đức wholesale markets 25,000
2 Local wholesale market 15,000
3 Consuming power from manufacturers (dried orange products,
extracted juice, orange powder, extracted oil
6,000
4 Fresh oranges for export 10,000
TOTAL 56,000

15. 9. COMPETITION
Est. area (ha) Est. produce (ton)
Lai Vung, ĐồngTháp 500 15,000
Cầu Kè,Vĩnh Long 50 1,500
Cao Lãnh, ĐồngTháp 300 9,000
Cai Lậy, Tiền Giang 200 6,000
Long Mỹ - Phụng Hiệp, Hậu Giang 150 4,500
Chợ Lách, BếnTre 150 4,500
Kế Sách, SócTrăng 100 3,000
Ô Môn, CầnThơ 50 1,500
Gò Quao, Kiên Giang 7 210
TOTAL
1,507 45,210

16. 10. BUSINESS MODEL CANVAS
(7) KEY PARTNERS (5) KEY ACTIVITIES (1) VALUE PROPOSITION
(4) CUSTOMER
RELATIONSHIP
(2) MARKET SEGMENT
- Specialists/ Experts
- Planting (producing –
wholesale trading) - Fruits: Mandarin oranges,
pineapples, guavas, & mint
- Products: specifications,
quantity, delivery time, quality
certification
- Supermarkets
- Farmers
- Marketing
- Fruit trading
- Customer care: attitude, after-
sales care, customer policy
- Markets
- Wholesale markets - Trading - Seedlings
- Farm services: Farm-care,
productivity, attitude - Retail stores
- Wholesale buyers
- Hosting
seminars/workshops/training
courses - Technical consultation - Companies
- Banks - Technical services
- Pesticides, fungicides &
fertilizers - Seedling centers/ services
- Forwarders/ Logistics (6) KEY RESOURCES - Agri-promotion centers
- Agri-equipment
suppliers - Investors
(3) CHANNELS
- Agri-associations
- Farms & mega-farms
- High socially influential buyers:
samples  word-spreading
impact by visitors
- Retail buyers (at our farm)
- Wholesale buyers - Seminars/workshops - Farmers
- Technical specialists - Visiting other farms
(8) COST STRUCTURE (9) VALUES STREAM
- Farming equipment & material - Cost of goods sold - Agri-products
- Staff salary - Seedlings
- Loan interest - Technical consultation

17. 12. INVESTING
120,000
145,000
175,000
350,000
400,000
440,000
480,000
0
100,000
200,000
300,000
400,000
500,000
600,000
2014 2015 2016 2017 2018 Est. 2019 Est. 2020 Est.
Total Investment
Total investment Revenue Profit
We are reaching our final
stage of primary investment
(88%). We are calling for
50,000 USD for 2018 as the
next stage. Packages
offered:
We are here!
20,000 USD
4% share
40,000 USD
8% share 12% share

18. 12. CONTACT
David Dinh
• dtcdinh@gmail.com
• +84982221300
Nhung Phan
• nhungphantmc@gmail.com
• +84986912405