2. Front Cover Deconstruction
The freebee attracts Master head behind the
the reader main image, suggests
especially if it the bands dominance
relates to something and the magazines
in the magazine. It is confidence as they are
also a good idea convinced that most
when the magazine people will recognise
is expensive their magazine even
because it makes when it’s slightly
the price more covered.
reasonable.
The mains image is
overpowering but the fact it
is a mid-shot suggests the
The strap line band aren’t as important as
suggests a very apposed to other Mojo
rock and roll magazines where the artist
attitude. has a close-up image that
suggests their importance.
http://cover.mojo4music.com/Item.aspx?
pageNo=1678&year=2002
Explanatory text: Explanatory text: the
also telling you band name is spread
what is included across the middle with
in the magazine, large text to show a
it does a similar certain power over the
thing to the rest of the content on
contents but the cover including the
shows you without magazine name.
having to open The price isn’t easily
the magazine visible on this magazine
which will appeal but the price at the
because it’s quick
Follows a colour theme which is quite appealing to the moment is around £4.50
and easy.
eye. Also the choice of colours references The Who’s which suggests a
image, using red blue and white. wealthy audience.
3. It’s not completely clear Contents Page Deconstruction
what this is suppose to
suggest, it could be iconic
music places the West Clear display of the
Pilton reference could be magazine name but in
an in-joke with the Mojo black so it stands out less
reader. Otherwise it could as apposed to having it in
be areas which have a the red colour.
particular association with
the artists included in the
magazine.
Main image is very
Clear headings all on authoritative because of
the left third of the the direct stare given to
page this suggests the readers from the artist.
the artist is the most It suggests he is looking at
important object on you which could make you
the page because feel more involved with the
the other text magazine.
outlines the image
but also gives it a
direction which is
easier to read than it
all being untidy.
Following a
colour scheme
that defines the
Direct quote from an article
contents and
in the magazine, gives an
makes distinct
insight not only to the
differences
contents but also to the
between the
type of person they’re
interviewing for readers that
know the person.
4. Target Audience/Sales
Figures
Target Audience: Sales Figures:
Both Mojo and NME I think I think NME has larger sales figures
have very similar audience due to it’s popular and familiar
styles. Both appeal to quite title and it’s age. -It sold around
200,000 issues per week but I
young audience, NME
think there has been a
possibly has more variety in decrease since magazines
age but apart from that have become less popular,
they both include quite a although the website has over
large mixture of different 7million users per month.
music styles which suggests Mojo doesn’t quite reach the
that they appeal to quite a exact readers as NME but it is
wide range of music also quite a regularly sold music
readers. magazine.
5. Institutions
Who owns the magazine? Mike Williams
was named the NME editor in 2012, taking over from Krissi
Murison. The website is edited by Luke Lewis.
Background information on the
company:
• Was originally a music news paper published in 1952-
1980’s.
• NME.COM was launched in 1996. It is now the world's
biggest standalone music site, with over 7 million users
per month.
• In 2002 NME started making themed copies reprinting
vintage articles, interviews and reviews. They called them
‘NME Originals’.-These included artists like ‘The Beatles’,
‘Radiohead’, ‘The Rolling Stones’ etc.
http://www.nme.com/originals
• NME has it’s own award ceremony-NME Award-whereby
they celebrate the best music of the past year.
6. Colour s scheme
highlights the more
important sections of the
Reader Design/Layout Analysis article. Also makes the
Interesting article more appealing to
and the eye of the reader.
controversial
image of the Small
band that informative
appeals to side articles
the on other
magazines bands or
younger music that
audience. their
demograp
hic might
be
interested
in.
Reader Quick information on Advertising the magazines website.
the band for the readers Creating more beneficial profits for
the company.
which usually engages them
which makes them want to
read more. -Also the format is
very stylised.
7. Type of
Articles/Features
Both magazines have very similar styles, therefore, their
articles contents are quite similar. Their main articles
are often interviewing a specific artist or band, about
upcoming music events or an interesting personal
opinion on something music like.
This is appealing to their
audience because it is what
they want to hear about
when they buy the magazine,
it doesn’t waste space talking
about something their
readers aren’t going to be
interested in.
That is why these magazines are well sold because
they don’t mess around with the information, they
directly target their intentions of the magazine.
8. ‘Tone’ of Mojo
• Mojo appeals to quite a varied audience, but at
the same time it can also be quite a niche group.
This is mainly dependant on the artist or band
displayed on the cover of the magazine. Although if
it was only to be chosen by the readers due to the
‘tone’ of the magazine I would presume that it has
a large varied audience. This is because the tone is
generally quite simple for a younger lower class and
middle class audience as apposed to a piece of
text that has intellectual language.
9. ‘Tone’ of NME
• NME has a similar tone to ‘Mojo’ but I think it could
have slightly more intelligent language but nothing
drastically different because they are generally
quite alike. I do think NME has a more rocky or
grungy style as apposed to some other magazines.
Again it does include a young audience due to it’s
youthful banter, but also appeals to some older
audiences, I think, through it’s sophisticated layout
and vintage resources.
10. Adverts
What brands do we see?
Mojo: The adverts we see in Mojo are often about music, they
advertise CD’s and music stores probably that they think their readers
might be interested in. A particular music shop they advertise is HMV
which is very varied in it’s music choices, which appeals to a wider
audience, meaning they can’t really go wrong.
NME: The adverts in NME also display CD’s and music shops but
because I think it’s got a slightly older audience it also advertises
venues and events which is very appealing to the readers because
they get additional information that benefits themselves.
11. Website
Mojo:
http://www.mojo4music.com/blog/ The fact that it has to suggest what the website is
about in the link ‘4music’ implies a lack of confidence in the familiarity of the magazine.
The website is quite technical and still follows the theme of the magazine so it’s regular to
their readers. But I think it does display too much text on the front page and look better
appearance wise. Also it does advertise it’s own magazine quite frequently which again
suggests it’s lack of assurance in itself, but that can be seen as a strength because it is
advertising it’s magazine more which will get the company more publicity.
NME:
http://www.nme.com/ This reveals the websites assurance in itself because it only
includes the magazine name and no following information. It’s also a lot quicker and
easier for readers to get to, it’s not difficult to find on the internet.
This website is also very clearly by NME as it follows their magazine theme. I think it’s slightly
better in comparison to the ‘Mojo’ website because it’s more appealing to the eye, it
has less writing on the front page and more pictures which is probably what their readers
want to see first as apposed to be instantly confronted with too much text. The fact that
NME don’t include so much advertising gives it a slick effect because it doesn’t feel the
need to do so.
