A major US retailer ran an influencer marketing campaign over 2014 to increase online sales during key shopping seasons. They recruited over 100 fashion influencers across various social media platforms to generate content promoting the brand and drive customers to purchase points. This resulted in over 2 million customer engagements with influencer content, 28 million brand impressions, and 66,000 contest entries over the 10-month campaign. The retailer was able to extend its brand reach and generate sales.