This is my presentation on social media and small business for the Bay Business Breakfast in Nelson Bay, Australia on Wednesday 27th October 2010.

1. Bay Business Breakfast
Wednesday 27th October 2010
Twitter: #baybizbrekky
Which Social Media Platform is best for YOUR Port Stephens
Business?

4. Australians love social networking.

5. Australians love social networking.

6. Australians love social networking.

7. Australians love social networking.

8. Australians love social networking.

9. Australians love social networking.

10. Australians love social networking.

11. 1 out of 2 Australians use social networking on
a regular basis.

12. On average, Aussies are members of 2 social
networking platforms.

13. On average, Aussies are members of 2 social
networking platforms.

14. On average, Aussies are members of 2 social
networking platforms.

15. On average, Aussies are members of 2 social
networking platforms.

16. On average, Aussies are members of 2 social
networking platforms.

17. On average, Aussies are members of 2 social
networking platforms.

18. On average, Aussies are members of 2 social
networking platforms.

19. On average, Aussies are members of 2 social
networking platforms.

20. On average, Aussies are members of 2 social
networking platforms.

21. On average, Aussies are members of 2 social
networking platforms.

22. On average, Aussies are members of 2 social
networking platforms.

24. Today, think about which social networking
platform best suits your target market, your
business, and most importantly, you.

25. The most popular social networking platform in
Australia and world-wide.

26. More than 500 million registered users. Works
in 75 languages.

27. 2 billion photos uploaded every month.

28. 20 million users connect with Facebook Pages
every day.

29. 29% of all time spent online by Australians is on
Facebook.

30. 9.2 million users in Australia alone – that’s
almost half of us!
That has more than doubled in the last 12
months.

31. We have 172 friends on average and 60% of
people return daily.

32. The fastest growing demographic on Facebook?

33. The fastest growing demographic on Facebook?
55 to 65 year old females.

34. The second fastest?

35. The second fastest?
45 to 55 year old males.

36. If Facebook were a country, it would be the 3rd
most populated on Earth ahead of the USA.
Only India and China have a greater number.

37. Port Stephens 2,771,540

38. Port Stephens 2,771,540
Women 1,446,040 55%
Men 1,235,480 45%

39. Port Stephens 2,771,540
13-19 years 544,900 19.7%
20-29 years 968,620 34.9%
30-39 years 589,840 21.2%
40-49 years 339,720 12.3%
50-59 years 199,720 7.2%
60 years + 128,740 4.7%

40. Port Stephens 2,771,540
Single 521,780 18.9%
Relationship 469,220 16.7%
Engaged 94,760 3.4%
Married 554,700 20.1%

41. Port Stephens 2,771,540
High School 45,300
University 36,160
Newcastle Uni 1,600

42. Port Stephens 2,771,540
Birthdays 540

43. Port Stephens 2,771,540
Likes Scuba Diving 5,600
Likes Whales 6,440
Likes Dolphins 6,960
Likes Fishing 43,340

45. Honeymoons.

46. Honeymoons.Honeymoons.
Australia: 9,200,000

47. Honeymoons.Honeymoons.
Australia: 9,200,000
Honeymoons.
Australia: 9,200,000
Women: 4,800,000

48. Honeymoons.Honeymoons.
Australia: 9,200,000
Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Engaged: 189,540

49. Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Engaged: 189,540
NSW: 55,380

50. Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Engaged: 189,540
NSW: 55,380
30-40 years: 12,180

51. Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Engaged: 189,540
NSW: 55,380
30-40 years: 12,180
“travel” 620

52. Honeymoons.
Estimated Reach: 620

53. Honeymoons.
Estimated Reach: 620
Budget: $50 per day

54. Honeymoons.
Estimated Reach: 620
Budget: $50 per day
Sales: 16,240

55. Honeymoons.
Estimated Reach: 620
Budget: $50 per day
Sales: 16,240
Ad Spend: $27

57. Skin Care.

58. Skin Care.
Australia: 9,200,000

59. Skin Care.
Australia: 9,200,000
Men: 4,098,720

60. Skin Care.
Australia: 9,200,000
Men: 4,098,720
Single: 988,000

61. Skin Care.
Australia: 9,200,000
Men: 4,098,720
Single: 988,000
13-20 years: 287,800

62. Skin Care.
Australia: 9,200,000
Men: 4,098,720
Single: 988,000
13-20 years: 287,800
Birthdays: 200

63. Facebook Pages.

64. Port Stephens
Moonshadow Cruises 105
Port Stephens Backpackers 116
Imagine Cruises 164
Shoal Bay Resort and Spa 181
Port Stephens Tourism 426

65. Facebook Pages.
Want a FREE Facebook Page for your business?
http://facebook.com/easypagecreator

66. Twitter grew by 1150% in the last 12 months.

67. 80% of Twitter usage is on mobile devices
which means when someone has a bad
customer experience, they can tell everyone –
right there, right then.

68. Twitter Search.

70. shoal bay

71. shoal bay

73. Twitter Advanced Search.

74. You can search: Words
Phrases
Geographic Location
Dates
Attitudes

76. Port Stephens
Moonshadow Cruises 195
Shoal Bay Resort and Spa 274
Teeccino 452
Suz E Bee Candles 476
Bay FM 993 500
Tamboi Queen 537
Imagine Cruises 626
Bay Beans / Urban Eye 1250
Brendan Brooks 2427

77. Linkedin is social media for grown-ups.

78. There are around 1 million Aussies on Linkedin.

79. 80% of companies use Linkedin for the
recruitment of new employees.

80. The average age of Linkedin users is 41, 80% of
them have tertiary education, and the average
household income is $110,000.

81. YouTube is the second largest search engine in
the world after Google.

82. 13 hours of video is uploaded to YouTube every
minute.

83. To watch every YouTube video would take just
over 500 years.

84. One billion videos are watched on YouTube
every day.

85. One billion videos are watched on YouTube
every day.
That’s 1,000,000,000 …

86. Location-based social networking.

87. Newcomer: Only 1.2 million users.

88. Check-ins, Mayors…
Really nerdy but is it right for your business?

89. Who is on FourSquare and doesn’t know it?

90. Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP