These are the slides from my presentation to the Hunter Business Centre on Wednesday 15th September 2010.

1. Hunter Business Centre Wednesday 15th September 2010 Twitter: #smallbizsept

2. Australians love social networking.

3. Australians love social networking.

4. Australians love social networking.

5. Australians love social networking.

6. Australians love social networking.

7. Australians love social networking.

8. Australians love social networking.

9. 1 out of 2 Australians use social networking on a regular basis.

10. On average, Aussies are members of 2 social networking platforms.

11. On average, Aussies are members of 2 social networking platforms.

12. On average, Aussies are members of 2 social networking platforms.

13. On average, Aussies are members of 2 social networking platforms.

14. On average, Aussies are members of 2 social networking platforms.

15. On average, Aussies are members of 2 social networking platforms.

16. On average, Aussies are members of 2 social networking platforms.

17. On average, Aussies are members of 2 social networking platforms.

18. On average, Aussies are members of 2 social networking platforms.

19. On average, Aussies are members of 2 social networking platforms.

20. On average, Aussies are members of 2 social networking platforms.

22. Today, think about which social networking platform best suits your target market, your business, and most importantly, you.

23. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP

24. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP

25. Blog is short for web-log. More than 120,000,000 blogs out there. Free blogging platforms. Host your own blog.

26. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms

27. The most popular social networking platform in Australia and world-wide.

28. More than 500 million registered users. Works in 75 languages.

29. 2 billion photos uploaded every month.

30. 20 million users connect with Facebook Pages every day.

31. 29% of all time spent online by Australians is on Facebook.

32. 9.2 million users in Australia alone – that’s almost half of us! That has more than doubled in the last 12 months.

33. We have 172 friends on average and 60% of people return daily.

34. The fastest growing demographic on Facebook?

35. The fastest growing demographic on Facebook? 55 to 65 year old females.

36. The second fastest?

37. The second fastest? 45 to 55 year old males.

38. If Facebook were a country, it would be the 3rd most populated on Earth ahead of the USA. Only India and China have a greater number.

39. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

40. Twitter grew by 1150% in the last 12 months.

41. 80% of Twitter usage is on mobile devices which means when someone has a bad customer experience, they can tell everyone – right there, right then.

42. Twitter Search.

44. flight centre

48. Twitter Advanced Search.

49. You can search: Words Phrases Geographic Location Dates Attitudes

51. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

52. Linkedin is social media for grown-ups.

53. There are around 1 million Aussies on Linkedin.

54. 80% of companies use Linkedin for the recruitment of new employees.

55. The average age of Linkedin users is 41, 80% of them have tertiary education, and the average household income is $110,000.

56. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

57. YouTube is the second largest search engine in the world after Google.

58. 13 hours of video is uploaded to YouTube every minute.

59. To watch every YouTube video would take just over 500 years.

60. One billion videos are watched on YouTube every day.

61. One billion videos are watched on YouTube every day. That’s 1,000,000,000 …

62. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

63. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

64. Location-based social networking.

65. Newcomer: Only 1.2 million users.

66. Check-ins, Mayors… Really nerdy but is it right for your business?

67. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

68. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

69. 0 to 1000 contacts = $44 per month.

70. 0 to 1000 contacts = $44 per month. 0 to 1000 emails = 3 cents per email.

71. 0 to 1000 contacts = $44 per month. 0 to 1000 emails = 3 cents per email. Monthly spend = $74

72. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

73. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

74. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

75. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

76. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

77. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

78. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

79. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

80. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

81. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

82. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

83. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

84. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

85. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

87. Honeymoons.

88. Honeymoons. Australia: 9,200,000

89. Honeymoons. Australia: 9,200,000 Women: 4,800,000

90. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540

91. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540 NSW: 55,380

92. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540 NSW: 55,380 30-40 years: 12,180

93. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540 NSW: 55,380 30-40 years: 12,180 “travel” 620

94. Honeymoons. Estimated Reach: 620

95. Honeymoons. Estimated Reach: 620 Budget: $50 per day

96. Honeymoons. Estimated Reach: 620 Budget: $50 per day Sales: 16,240

97. Honeymoons. Estimated Reach: 620 Budget: $50 per day Sales: 16,240 Ad Spend: $27

99. Skin Care.

100. Skin Care. Australia: 9,200,000

101. Skin Care. Australia: 9,200,000 Men: 4,098,720

102. Skin Care. Australia: 9,200,000 Men: 4,098,720 Single: 988,000

103. Skin Care. Australia: 9,200,000 Men: 4,098,720 Single: 988,000 13-20 years: 287,800

104. Skin Care. Australia: 9,200,000 Men: 4,098,720 Single: 988,000 13-20 years: 287,800 Birthdays: 200

105. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

106. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

107. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising