Getting a visitor to your website is only half the battle. How do you keep them? A lot of attention is put on the "action" items on a homepage, but it's more likely a visitor is landing on an interior page from a Web search or link. Every visual element, content or cue makes an impression with your visitor and influences what next step they take. The last thing you want to do is leave your visitor at a dead end or continuously force them to use the back button. With each page having a defined next step it gives your visitor a forward moving Web experience.
The idea is more than just bigger and brighter action buttons. No matter how large you make them your visitors are not going to click if they don't care. Your goal is the design an experience to make your visitors care.
4. Associate Director of Web Communications
Wayne State University
hp://wayne.edu/
Host of EDU Checkup
hp://educheckup.com/
Curator of EDU Snippits
hp://edusnippits.com/
@nickdenardis #CASEV
5. Information
Architecture
“the art and science of organizing and labeling
websites, intranets, online communities and
software to support usability.”
- Information Architecture Institute
@nickdenardis #CASEV
9. User Experience
“a person's perceptions and responses that
result from the use or anticipated use of a
product, system or service"
- ISO 9241-210
@nickdenardis #CASEV
21. Can I trust this page?
Is the information up to date?
Can I use this page as a resource
in the future?
What do they want me to do on
this page?
@nickdenardis #CASEV
86. 1. Junk
Get a baseline understanding of your visitors
2. Good
Entice them to get just one step further
3. Great
Walk along their journey
4. Rememberable
Adding a few #lilebigdetails
@nickdenardis #CASEV