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How Social Networks are changing consumer behavior

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Nick Court

How Social Networks are changing consumer behavior

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Nick Holmes à Court Head of Digital, Shifted Pixels [email_address] 02.9360.0777 Twitter.com/nickhac
A quick survey ,[object Object],[object Object],[object Object]
 
Search Engines & Travel “ 88% of consumers who travel this summer will use the Internet to Research their trips” Claria Corporation Feedback Research Clickz - August 2005
Search Engines & Travel “ 84% of internet users are comfortable with search engines - and on any given day 56% of people online use search engine” Pew Internet & American Life Project, 'Internet searchers are confident, satisfied and trusting' January 2005
Travelers are computer savvy “ Two thirds of travelers used search engines to purchase travel arrangements” Travel Industry Association of America, 2004 Report
Of people who bought online “ 82% bought airline tickets” “ 67% booked overnight accommodation” Travel Industry Association of America, 2006
Why people book online? ,[object Object],[object Object],[object Object],[object Object]
What influences decisions? “ Following word-of-mouth, the Internet is the most used source for pre-trip travel information (used more than travel agents)” Roy Morgan, 'Online Travel continues to increase‘ Dec 2004
Reviews and Influence “ In 2004, 44% of adults have rated a product, service, or person online” Pew Internet Project Data Memo "Online Rating Systems" October 2004
Summary: Your customers are ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 & Social Networks
Social Networks are Mainstream
Social Networks = Conversations “ The web is a sea of conversations navigated by search”
Social Network Conversations ,[object Object],[object Object],[object Object],[object Object]
Examples - Facebook ,[object Object],[object Object],[object Object],[object Object]
Examples - Facebook ,[object Object],[object Object],[object Object],[object Object]
Examples - Facebook ,[object Object],[object Object],[object Object],[object Object]
Examples – HostelWorld.com
Examples - Twitter
Examples - WAYN
Examples – Google Local Search
When Search Meets Social ,[object Object],[object Object],[object Object],[object Object]
 
Get Involved! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Travel? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Looking for in a Hostel? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to benefit from this? ,[object Object],[object Object],[object Object],[object Object]
The Risks ,[object Object],[object Object],[object Object],[object Object]
 
Get Involved ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We want to hear from you

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How Social Networks are changing consumer behavior

  • 1. Nick Holmes à Court Head of Digital, Shifted Pixels [email_address] 02.9360.0777 Twitter.com/nickhac
  • 2.
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  • 4. Search Engines & Travel “ 88% of consumers who travel this summer will use the Internet to Research their trips” Claria Corporation Feedback Research Clickz - August 2005
  • 5. Search Engines & Travel “ 84% of internet users are comfortable with search engines - and on any given day 56% of people online use search engine” Pew Internet & American Life Project, 'Internet searchers are confident, satisfied and trusting' January 2005
  • 6. Travelers are computer savvy “ Two thirds of travelers used search engines to purchase travel arrangements” Travel Industry Association of America, 2004 Report
  • 7. Of people who bought online “ 82% bought airline tickets” “ 67% booked overnight accommodation” Travel Industry Association of America, 2006
  • 8.
  • 9. What influences decisions? “ Following word-of-mouth, the Internet is the most used source for pre-trip travel information (used more than travel agents)” Roy Morgan, 'Online Travel continues to increase‘ Dec 2004
  • 10. Reviews and Influence “ In 2004, 44% of adults have rated a product, service, or person online” Pew Internet Project Data Memo "Online Rating Systems" October 2004
  • 11.
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  • 14. Web 2.0 & Social Networks
  • 15. Social Networks are Mainstream
  • 16. Social Networks = Conversations “ The web is a sea of conversations navigated by search”
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  • 24. Examples – Google Local Search
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