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WHAT’S THE POINT OF USING INSTAGRAM FOR YOUR BUSINESS?
1 Get in front of your target
audience.
2 Start conversations.
3 Build relationships.
4 Convert leads.
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FIRST…A FEW INSTAGRAM STATISTICS
1
There are over 400 million active
users on Instagram; over 77
million of which are in the US.
2
Top brands on Instagram are
seeing a per-follower
engagement rate of 4.21%.
3
Instagram’s per-follower
engagement rate for top brands
is 58 times higher than Facebook
and 120 times higher than
Twitter.
Statistics above are from Hootsuite, Expanded Ramblings.
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IS INSTAGRAM RIGHT FOR YOUR BUSINESS?
1
Ask your audience if
they spend time on IG.
2
Search for your target
audience on Instagram.
3
Can you create regular
visual content for your
account?
4
Can you commit to
mobile marketing?
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STEP 4: START POSTING!
1
Create images that make sense
for your audience.
2
Include text or content that
engages and relates to the post.
3
Incorporate hashtags within your
posts.
4
Share to other accounts (not just
Instagram).
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CONTENT CREATION IDEAS
1
Post a meaningful image of a blogpost,
along with a description and link to it.
BLOGPOSTS/ARTICLES
2
Publish images of your products in use.
PRODUCTS
3
4
5
6
Post images of events you’re hosting,
attending, or participating at.
EVENTS
Try publishing inspirational posts that will be
interesting to your audience.
INSPIRATION
Post short, sweet videos of interest to your
audience.
VIDEOS
These posts can be salesy, show
personality, and/or give your audience an
idea of what goes on at your business.
“A DAY IN THE LIFE”
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STEP 5: GROW YOUR INSTAGRAM AUDIENCE
1
Put links to your Instagram
account everywhere.
2
Share to your Facebook,
Twitter, and other social
profiles to increase reach.
3
Find and follow new
potential accounts that
align with your target
audience.
4 Engage your audience with
content that makes sense.
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STEP 6: CONVERT YOUR FOLLOWING
1 Establish your expertise.
2 Engage your followers.
3
Push people toward content or
content offers where they can
convert.
4 Measure…everything.
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YOU CAN’T MANAGE WHAT YOU DON’T MEASURE
1 Start by measuring overall visits to your blog and website.
Focus on where visitors are coming from.
VISIT S
2 Next, look at where you are getting the most engagement
from on your blog and social media between comments,
likes, etc.
ENG AG EM E NT
3 Then, measure leads. How many contact forms or email
signups did you get?
LEAD S
4 Last – and most importantly – how many sales were made?
Backtrack to identify where those conversions came from
and continuously improve your process.
CONVERSIO N S