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content, audio
content, list content,
infographics content
ToPCoNtEnT
Copyright Boomylabs 2011-2013
WhO Is UsInG WhIcH MeDiA?
ViDeO
StAtS
15%Of PoStS
InClUdE
ViDeO
79% Of BlOgS UsE ViDeO
GaRy VaYnErChUk
MaRtIn ShErViNgToN
NeIl FeRrEe
ViDeO KiNgS
1
23
AuDiOStAtS
4%Of PoStS
InClUdE
AuDiO
30% Of BlOgS UsE AuDiO
AuDiO KiNgS
1
23
FrEd WiLsOn
AmY PoRtErFiElD
MiChAeL StElZnEr
SlIdEs
StAtS
Of PoStS
InClUdE
SlIdEs
40% Of BlOgS UsE SlIdEs
3%
SlIdE KiNgS
=1
JeFf BuLlAs
JoE PuLiZzI
RiC DrAgOn
LeE OdDeN
NeIl FeRrEe
LiStSStAtS
Of PoStS
InClUdE
LiStS
99% Of BlOgS UsE LiStS
57%
LiSt KiNg&QuEeN
=1
3
HeIdI CoHeN
IaN cLeArY
AmY PoRtErFiElD
GrApHiCs
StAtS
20%Of PoStS
InClUdE
GrApHiCs
81% Of BlOgS UsE GrApHiCs
GrApHiCs
1
2
3
KiNgIaN ClEaRy
MiChElE SmOrGoN
BuFfEr ApP
WaNt
KiNg?
To Be
Copyright Boomylabs 2011-2013
WaNt YoUr BlOg AnAlYzEd?
“LiKe” tHiS
sLiDeDeCk oN
sLiDeShArE
lEaVe a cOmMeNt
wItH yOuR bLoG UrL
wE’lL AuDiT yOuR
lAsT 25 bLoG pOsTs
FoR FrEe
IS
THIS
YOU
CoNtEnT
ToP
Copyright Boomylabs 2011-2013
BlOgS vS CoNtEnT (PoStS)
(78.6%) oF BlOgS uSe vIdEo, BuT
oNlY 14.7% oF pOsTs iNcLuDe vIdEo
LeT’S
ExPlOrE
Copyright Boomylabs 2011-2013
%age of posts
including video
%age of posts
including audio
tagged Listly
lists linking to
25 posts
%age of posts
including docs
%age of posts
including graphics
%age of posts
including lists%age of posts
including slides
OnE BlOg : ExPlAiNeD
http://www.slideshare.net/
nickkellet/content-trumps-what-
can-a-content-audit-of-22-top-
blogs-teach-you
MoRe InFo
Copyright Boomylabs 2011-2013
Blog
Personality
http://jeffbullas.com
Jeff Bullas
http://kissmetrics.com
Hiten Shah & Neil Patel
http://mackcollier.com
Mack Collier
http://copyblogger.com
Brian Clark
http://hubspot.com
Brian Halligan & Dharmesh Shah
http://businessesgrow.com
Mark Schaefer
http://maximizesocialbusiness.com
Neal Schaffer
http://convinceandconvert.com
Jay Baer
http://heidicohen.com
Heidi Cohen
http://ducttapemarketing.com
John Jantsch
http://contentmarketinginstitute.com
Joe Pulizzi
http://socialmediaexaminer.com
Michael Stelzner
http://problogger.net
Darren Rowse
http://spinsucks.com
Gini Dietrich
http://thesocialmediahat.com
Mike Allton
http://business2community.com
Brian Rice / Dan Criel
http://socialmediatoday.com
Robin Carey
http://marketingprofs.com
Ann Handley
http://clickz.com
Clickz
http://searchengineland.com
Danny Sullivan
http://bufferapp.com
Leo Widrich & Joel Gascoigne
http://smartinsights.com
Dr Dave Chaffey / Dan Bosomworth / Stu Miller
www.intentionalgrowth.com
Joseph Olewitz
http://malharbarai.com
Malhar Barai
http://w5coaching.com/blog
John Nieuwenburg
http://razorsocial.com
Ian Cleary
http://tweet4ok.com
Frithjof Petscheleit
http://changeyourgamebealeader.com
Jennifer Olney
http://orbitmedia.com
Andy Crestodina
http://socialmedia-max.com
Michele Smorgon
http://ipnostudio.com
Andrea - Ipnostudio
http://dragonsearchmarketing.com
Ric Dragon
http://steamfeed.com
DJ Thistle / Daniel Hebert / Gerry Michaels
http://www.tedrubin.com
Ted Rubin
http://diyblogger.net
Dino Dogan
http://geofflivingston.com
Geoff Livingston
http://www.twistimage.com
Mitch Joel
http://menwithpens.ca
James Chartand
http://pushingsocial.com
Stanford Smith
http://senseimarketing.com
Sam Fiorella
http://jureklepic.com
Jure Klepic
http://www.toprankblog.com
Lee Odden
http://marismith.com
Mari Smith
http://webinknow.com
David Meerman Scott
http://amyporterfield.com
Amy Porterfield
http://blog.guykawasaki.com
Guy Kawasaki
http://cc-chapman.com
C.C. Chapman
http://chrisbrogan.com
Chris Brogan
http://mycmgr.com
Tim McDonald
http://denisewakeman.com
Denise Wakeman
http://garyvaynerchuk.com
Gary Vaynerchuk
http://avc.com
Fred Wilson
http://martinshervington.com
Martin Shervington
http://sarkemedia.com
Sarah Arrow
http://socialable.co.uk
Lilach Bullock
http://pammarketingnut.com
Pam Moore
http://talentculture.com
Meghan M Biro
http://www.ferreemoney.com/
Neil Ferree
http://v3im.com
Shelly Kramer
http://feldmancreative.com/
Barry Feldman
http://briansolis.com
Brian Solis
http://web-strategist.com/blog
Jeremiah Owyang
http://christopherspenn.com
Christopher Penn
http://bethkanter.org
Beth Kanter
http://socialmediaexplorer.com
Jason Falls
http://brasstackthinking.com
Amber Naslund
http://bryaneisenberg.com
Bryan Eisenberg
http://successful-blog.com
Liz Strauss
http://buzzmachine.com
Jeff Jarvis
http://www.bigbrandsystem.com
Pamela Wilson
http://unmarketing.com
Scott Stratten
http://firstfoundation.ca
Jackson Middleton
http://scottdawson.ca
Scott Dawson
6 oF 72 BlOgS/FaCeS
http://list.ly/list/6FiLiNkS To BlOgS -
Vs
CoMpArE & LeArN
LeEAnDy
NaMeS
BiG
BrYaN EiSeNbErGAmBeR NaSlUnD
JeFf JaRvIsSoCiAl MeDiA ExPlOrEr
LiZ StRaUsSPaMeLa WiLsOn
BeTh KaNtErBaRrY FeLdMaN
ChRiStOpHeR PeNnBrIaN SoLiS
ShElLy KrAmErJeReMiAh OwYaNg
BuFfErApP.cOmAnN HaNdLeY
SeArChEnGiNeLaNd.CoMClIcKz.CoM
SmArTiNsIgHtS.cOmSoCiAlMeDiAtOdAy.CoM
DaRrEn RoWsEBuSiNeSs2CoMmUnItY.cOm
HeIdI CoHeNGiNi DiEtRiCh
JoE PuLiZzIJaY BaEr
BuSiNeSsGrOw.cOmDuCtApEmArKeTiNg.cOm
SoCiAlMeDiAeXaMiNeR.cOmThEsOcIaLmEdIaHaT.cOm
CoPyBlOgGeR.CoMMaXiMiZeSoCiAlBuSiNeSs.CoM
HuBsPoT.CoMKiSsMeTrIcS.CoM
MaCk CoLlIeRJeFf BuLlAs
FrEd WiLsOnDeNiSe WaKeMaN
LiLaCh BuLlOcKGaRy VaYnErChUk
TaLeNtCuLtUrE,cOmMaRtIn ShErViNgToN
PaM MoOrENeIl FeRrEe
AmY PoRtErFiElDSaRaH ArRoW
ChRiS BrOgAnCc ChApMaN
MyCmGr.cOmGuY KaWaSaKi
MaRi SmItHDaViD MeErMaN ScOtT
LeE OdDeNJuRe KlEpIc
StAnFoRd SmItHSaM FiOrElLa
GeOfF LiViNgStOnDiNo DoGaN
MiTcH JoElJaMeS ChArTlAnD
RiC DrAgOnIaN ClEaRy
FrItHjOf PeTsChElEiTMiChElE SmOrGoN
JeNnIfEr OlNeYStEaMfEeD.CoM
AnDy CrEsToDiNaTeD RuBiN
JoSePh OlEwItZMaLhAr BaRaI
JoHn NiEuWeNbUrGAnDrEa - IpNoStUdIo
Nick Kellet
nick@list.ly
@nickkellet
Original Posts:
http://blog.list.ly/2013/07/22/what-
can-a-content-audit-of-22-top-blogs-
teach-you/
http://blog.list.ly/2013/07/15/its-
takes-two-to-social-infographic-
video-slides-audio/
http://www.slideshare.net/nickkellet/
top-content-vs-video-audio-vs-slides-
vs-lists-vs-graphics
http://blog.list.ly/2013/07/30/big-
names-top-content-video-audio-
slides-lists-infographics/
ThE
EnD
istly
ThE
EnD

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Big Names / Top content - Video vs Audio vs Slides vs Lists vs Graphics