2. Will Facebook's purchase of WhatsApp increase the threat posed by
Facebook as an OTT provider to your mobile operator business?
No
18.2%
No, the threat has always been there
27.3%
Yes, even more so with WhatsApp
announcing voice services
27.3%
Yes
36.4%
0%
Source: mobilesquared
5%
10%
15%
20%
25%
30%
35%
40%
3. With the acquisition of WhatsApp, has this changed your opinion of the
threat posed to your business by Facebook?
9.1%
18.2%
We've always seen Facebook as a
threat
We've never seen Facebook as a
threat, but have always been
mindful of its presence
We've never seen Facebook as a
threat
72.7%
Source: mobilesquared
4. Is Facebook good or bad for your business? (Multiple choice)
No impact
We have blocked access to Facebook
9.1%
0.0%
It has had a negative impact on our business
9.1%
It has had a positive impact on our business
18.2%
It helps us sell more dataplans
36.4%
We sell Facebook data plans
9.1%
Our customers demand it so it has to be seen as
good for our business
54.5%
0%
Source: mobilesquared
10%
20%
30%
40%
50%
60%
5. Do you agree with Mark Zuckerberg's vision of a
"connected world"?
No
18.2%
In principle
63.6%
Yes
18.2%
0.0%
10.0%
Source: mobilesquared
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
6. Do you believe his vision of a connected world based on cheap or
free dataplans would work for mobile operators?
9.1%
27.3%
It will work for all mobile operators
63.6%
It will work for mobile operators in
the developing world only
It will work for mobile operators in
the developed world only
Source: mobilesquared
7. Does this vision for a connected world match your
data plan strategy?
0.0%
9.1%
We will deliver very cheap or free
data plans to encourage more
people using data
18.2%
We will introduce innovative data
plans
0.0%
We intend to increase the cost of
data plans
We intend to increase the cost of
data plans to offset decline in voice
and messaging revenues
We are happy with the pricing
strategy of our data plans
72.7%
Source: mobilesquared
8. The research took place between February 26 and March 2, 2014 in response to Mark
Zuckerberg’s keynote interview at Mobile World Congress 2014
The data is based on the responses of 11 mobile operators from around the world
www.mobilesquared.co.uk
