2. About us
Launched 18 months ago, Adfonic is now the fastest
growing European ad network
Over 4,5k publishers generating billions of ad requests
per month and averaging 1k campaigns
Offices in London, New York, Paris and Seville
Leading in innovation : Real Time Bidding, geo-location
targeting, rich media, conversion tracking, real time
reporting and many more ...
6. Real-time bidding Hyper Local
Marketing App install tracking
Integrated
Data Android HTML5
Real-time reporting Plug-ins
Smartphones Android Market
iOS App Store
Agile Development
Coupons
CPC
Online
Uniques
Cookies
SDKs Fill Rate
iPhone
Audience
Reach Global
iPad2
Local
Mac Store
Trends Video Rich media Brands
Broadvast advertising Conversion tracking
Geo-targeting
Rich Media
Interstitials Free Juice Bar
Tablets
iPad
Agencies
Developer T-Shirts
SDKs
In-app
Cookies
In-app API
Mac Book Pro
eCPMs Expandable banners
In-App Advertising
3rd Party ad server tracking
Blind Mobile Ad Network
Demographics
8. “Android market share now tops iPhone.”
ComScore, March 2011
“Smartphones make up about 32% of the phones
owned by adults over the age of 13 in the UK”
ComScore, March 2011
“Smartphone penetration will reach 75% by
2015”
Enders Analysis, March 2011
9. Smartphone penetration in the UK is now
nationwide
Apple iPhone Android devices
Plotted campaign clicks for an iPhone and an Android campaign in the UK
Disproves the myth that smartphones are London centric
Confirms today smartphones as urban devices shifting towards national coverage
Source : Adfonic data for iPhone and Android activity September 2010
10. iPad tablet penetration is following
smartphones and not limited to London
Apple iPad
... iPad traffic now nationwide too
Source : Adfonic data for iPad activity December 2010
11. An increasing number of
consumers now mix
smartphones / tablets
with TV viewing
11
12. Smartphones/tablets are influencing consumer
mobile behaviour and creating opportunities
Home
Tipping point WiFi
Online browsing behaviour
Relaxing
Opportunity?
TV
Mobile browsing behaviour Bed
Smartphone traffic spikes early evening and builds through to midnight presenting a new
opportunity for advertisers to drive incremental results.
Source : Adfonic iPhone campaign run in the June UK 2010
13. Smartphones and tablets are creating new use
cases for advertisers
We took 100k iPad ad requests
44k
on Boxing day mapped to a UK
location
iPad usage built throughout the
29k
day, peaking in the evening
19k
Highlights opportunity to reach
tablet users in the evening
9k
Highlights opportunity to target
9% 19% 29% 44%
regional tablet audiences
throughout the country with
location targeted campaigns
Source : Adfonic network December 2010
14. Smartphones and tablets are creating new use
cases for advertisers
Breaking out London ISBA Region
32% of iPad activity was Inner London
Source : Adfonic network
15. Example 1
App Install Tracking
Goal Action Metrics
Drive downloads of the app One click to the iTunes App A conversion is recorded the
with a target Cost Per Store download page. first time the app is opened.
Download set by advertiser.
16. Example 2
Mobile site conversion tracking
Goal Action Metrics
Generate test drive and One click to a mobile web Conversion tracking
brochure requests with a site where consumers can enables advertisers to
Cost Per Lead target. enter some details. optimise Cost Per Lead.
17. Example 3
Click-to-Video metrics
Goal Action Metrics
Generate awareness and One click to an in-app auto- Measuring average view
interest in going to see the play 30 second video short. times and number of
film Yogi Bear. completed views.
18. Example 4
Mixing Social, Mobile and Video
Campaign HTML 5 site Facebook page Video
Drive consumers to find Hall Pass mobile site Leverage the power of Leverage the power of
out more about the Hall containing rich media and “Like” to get friends sharing with friends and
Pass film. more information about the engaged and push updates. enable emotional
film. connection via video.
