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Time, Talent, & Terror: Overcoming the Internal Obstacles to Social Media Adoption
1. BRAND DRIVEN social
Time, Talent, & Terror
Overcoming the Internal Obstacles
to Social Media Adoption
nick westergaard | branddrivensocial.com | fall 2012
2. Getting Started
@NickWestergaard
#GoToExplore
NickWestergaard.com
18. Answers to the 3 Ts
‣ Time — Organize Efficiently; Outsource As Needed
‣ Talent — Build a Team You Can Trust
‣ Terror — Help Leadership Better Understand the Shift
24. TERROR: Collaborate with
HR & Legal on Policies
‣ HR — No BS: Trust everyone, but have a policy that deals with
those who cannot or do not comply
‣ Legal — It’s own talk! Follow @dquack (Dara Quackenbush);
review libel, copyright, privileged/professional information
‣ IT — Important Tech Considerations