The document provides data on registered user accounts for various virtual worlds by age group for Q4 2009. It shows that the total registered accounts reached 803 million in Q4 2009, with the largest segment being 10-15 year olds at 392 million users. A chart also shows quarter-over-quarter growth in total registered accounts from Q1 2009 to Q4 2009. Additional charts and a radar chart categorize virtual worlds by genre, sector, target age group, and development stage.

1. Virtual Worlds:
Industry & User Data
Universe and Radar charts for Q4 2009

2. About KZero
Consulting, Analytics, Insight

3. KZero services (we don’t just do charts)
Sectors: Virtual worlds, virtual goods, casual gaming, 3D gaming, augmented
reality
Start-ups / Pre-launch: Business planning, market sizing, financial
modelling, strategic guidance, launch planning
Operational companies: Marketing strategy, product development, user
analysis, market entry planning, partnerships/busdev
Brands: Media planning, campaign creation, virtual brand strategy
For VC’s/Investors: Deal-flow, investment analysis, market sizing

4. Clients

5. Media References

6. GrowthGrowth byAge
Registered Account
by Segment

7. Total registered accounts
Age Range Q1 Q2 Q3 Q4
5 to 10 77m 114m 152m 179m
10 to 15 246m 334m 367m 392m
15 to 25 73m 99m 117m 193m*
25+ 23m 32m 35m 39m
Total 419m 579m 671m 803m
*Includes Dofus (30m reg accs) as new inclusion

8. Q4 2009: total registered accounts 400m
300m
200m
100m
5-10
10-15 0m
15-25
Age Group 25+

9. Q-on-Q Growth: total registered accounts 400m
300m
Q1 09 Q2 09 Q3 09 Q4 09
200m
100m
5-10
10-15 0m
15-25
Age Group 25+

10. Q-on-Q Growth: net increase in reg. accs. 100m
Q2 09 Q3 09 Q4 09
80m
60m
40m
20m
5-10
10-15 0m
15-25
Age Group 25+

11. Universe Chart
Average age and registered accounts

12. Launch or Open Beta
Start Date
6m 7m
Previous Quarter
Registered Accounts Current Total
Registered Users

13. Second Life (36) Age 5 1.8m
Webkinz Jr.
19m Jumpstart Planet Turtle
Utherverse (35) 5m
1.4m Chugginton
kzero.co.uk 3m 17m
1m SeaPals
2.5m 15m
WebbliWorld
Virtual Worlds 2m 13m 2009
DinoKids Liv World
Garden Party
1.5m
Registered Accounts Blue Mars (31) 2m Pixie Hollow
Geo
1.2m
Sim
Wowzie
e8
1m 1.2m
Q4 2009
Phi
Age 30+ 2m
Ag
World
lly (
Ecobuddies
32)
Zula
Tw
2008 Planet Soccer Live/Secret Builders
init
y (3
Bunnytown Konstruction Zone
1)
Mini Match Vector City Racers
Bella Sara
Am
azin Xivio
Live or open beta gW Woogi World Beanie Babies
orld d Hello Kitty
s lan 1.5m
Launched in 2007 ld Is Club PonyPals
HiPiHi (30) era Webosaurs/At.lant.is
Handipoints ZooKazoo Em ille
Closed gov 15m Buildabearville
Roblox Min 11m
5m Pandanda.com
3m 10m Webkinz
2m 7m Zwinky
Ty Girlz 6m Wonder Rotunda/Footee 2010/LPSO
5m
2006 Tootsville/ToppsTown
ActionJetz
Robot Galaxy
Binweevil
22m Barbie Girls
19m
Chapatiz 17m Brit Chicks/WoozWorld
15m
Cybertown 12m
No data shown for worlds 2005 40m 76m 80m 83m Poptropica
20m
under 1m registered accounts. ERepublik Chobots
Includes estimates. 1.2m Ekoloko
Copyright KZero 2006-2010 4m 6m 8m Fusion Fall
Omnidate Shidonni
1m 4m 7m 12m Moshi Monsters
Age 25 2009 2008 2007 2006 2005 2005 2006 2007
Dizzywood
2008 Age 10 2009
1m 1.6m 2m
Weopia Franktown Rocks
Yoowalk 3m 5m
MinyanLand 8m Free Realms
45m 50m
1.5m 55m 58m Neopets
3m 2m
4m Digital Dollhouse
SceneCaster 2005 Supersecret
Camp Pete
3m Freakatars
4.5m Fantage
1m Xeko
2m
Wazzamba 2.5m NFL Rushzone
12m Green
2006 UpperDeckU
Dofus 30m 19m Vizwoz
22m
Football Superstars Weblin My M Papermint 28m Medikidz
30m
20m ini L 32m
Empire of Sports Chamber of Chat ife Club Penguin
1.5m 5m
30m 8.6m Galactik Football
Twinners 35m 1.5m Prec
1.5m ious 10m
Vivaty 40m s Girls
IMVU orld 3m vLES 2007 Club 12m Nicktropolis
46m 2m mallW ClubCooee vSide Planet Cazmo 1m
S 3m
Kaneva 2m 1m 4m 3m
4m
2m 4.5m Whirled 5m Lola’s Land
There 2.5m
Stardoll
5m Spineworld
2.3m Yoggurt 13m
5m
6m Whyville
vMTV 19m Rocketon 2008 Ridemakerz
Onverse Funji 15m
Age 20 Home
12m
17m
Spicy Town Muxlim Age 13
Age 15
7m 7m 16m 1m
Freggers 13m 6m 3m Action Allstars
4m
Taatu
2m 9m 24m Frenzoo
16.4m
Miss Bimbo 1m 8m
5m 15m 21m 2m
10m 26m 8m 4m Girl Sense
Cosmopax
Home 1.7m 5.2m 12m 3.2m
16m 2009 11m
sMeet 13m 1m 124m 26m RevNjenz
20m Meta-place 4.3m
6m 30m 12.7m
30m 135m Ourworld
Outspark 14m 3.8m
1.2m
25m 148m 42m 14m
Meez 32m 2m
Gaia goSupermodel
158m
WeeWorld 4.1m 2.5m 1.5m 46m Star Fever Agency
Howrse Habbo Roiworld

18. Radar Chart
Live and pending worlds by genre

19. Development or Closed Beta Live or Open Beta

20. Content creation Socialising/chat
kzero.co.uk
Virtual worlds TV/film/books
Konstruction Zone
Shidonni
Xivio
Pandanda DinoKids
by sector Pixie Hollow
Woozworld
Roblox
10yrs old+
SuperSecret
MiniMonos
Chapatiz Casual gaming
Q4 2009
Pocoyo VizWoz
Zula Freakatars Fantage
Taatu Binweevil
Alice in Wonderland Whirled WeeWorld Habbo Zoopri
SL Teen Grid WowzieWorld
Chugginton Muxlim
Live or open beta World of Cars Funji Freggers
Neopets Ekidna World
Oztopia Metaplace Home sMeet Meez Papermint Tootsville
In development/private beta Kung Fu Panda Nicktropolis Kaneva Next Island
MyMiniPeeps
20yrs old+ Onverse Poptropica
Glitch Mini Match
Wiglington and Wenks Yoggurt Club Penguin
Bunnytown There
Moshi Monsters
Mycosm Vivaty IMVU Ourworld
Activeworlds At.lant.is
Twinners Ekozania
Smallworlds Outspark
Weopia Elf Island
Cosmopax Multiverse
Camp Pete iheartland
Vastpark Whirled
Omnidate
HiPiHi
Sports Planet Soccer Live 30yrs old+ Misc
NFL Rushzone
Home Muxlim
Footee 2010 Action Allstars Blue Mars
Utherverse
Galactik Football SL Club Cooee
Vector City Racers
TechDeck Live SceneCaster
Yoowalk
UpperDeck U Football Superstars Teleplace Trillenium
Empire of Sports Rocketon
Meetius
Bear League
Interzone
Howrse ERepublik Spicy Town
10yrs old+ 20yrs old+ 30yrs old+ 30yrs old+ 20yrs old+ 10yrs old+
WilliNilli ArboPals Micazook NASA
Geosim
Handipoints Kiwi Heroes
Secret Builders RemayQ Twinity Amazing Worlds
WebbiWorld Wonder Rotunda
Near Geolania
Animal Jam Chobots
Jumpstart NuNu MinyanLand Wazzamba
Garden Party Whyville
Ecobuddies Robottega
Education/ Ekoloko Dofus
Mingoville 30yrs old+ Mirror worlds
development All Star Babies Medikidz
CyberTown
WoogiWorld Audree’s World Nurien
Incrediland Garden Buddy C3L3B Gaia
Emerald Island GoSupermodel
Dizzywood
Planet Turtle Stardoll Frenzoo Chamber of Chat
Girl Ambition Black Mamba Webosaurs
RoiWorld 8D
Girl Sense Spineworld
Lola’s Land Star Fever Agency
20yrs old+
Free Realms
Digital Dollhouse Worlds
Zwinky (DMC) vMTV Moshi Monsters
FusionFall
Precious Girls Club HipHop’s VW Imagine PodPops
Revnjenz
Robot Galaxy
Brit Chicks Planet Cazmo Freaky
Creatures Barbie Girls
Lego
RideMakerz Club Pony Pals
Fashion/lifestyle Franktown Rocks
Saddle Club
10yrs old+ ToppsTown Buildabearville
LPSO
Kidzter.com
Webkinz Hot Wheels Roleplay/fantasy/quests
Hello ActionJetz
Kitty Seapals Ty-girls/
Liv World
Beanie
Babies Webkinz Jr.
Music Toys/real world games