This document provides a monthly updated list of major brands and companies that have a presence in virtual worlds, with a brief description of their activities. Some of the brands listed include Major League Baseball, Mazda, Mercedes Benz, Microsoft, Movietickets.com, MTV, NBA, Nesquik, Nissan, No.7, Orange, PA Consulting, Peugeot, Phils Supermarket, Playboy, and Pontiac. Their virtual activities range from product promotions, test drives, events, community building, games, and virtual stores.

1. The definitive guide
to brands in virtual worlds

2. This report is updated every month as
new brands and companies go virtual.
Some brands with employee-based
presences are excluded.

3. M

4. Major League Baseball

5. Gaming destination
Fan base support

6. Mazda

7. Promotion of new real world concept car

8. Mercedes Benz

9. Virtual test drives
Target market
outreach
Virtual events
In-world product launch - the new C Class

10. Microsoft

11. In-world Vista
launch
Virtual programming
Developer platform

12. Movietickets.com

13. Website support
Community building

14. Streaming trailers
Community building

15. MTV: Laguna Beach

16. Entertainment destination
Competitions

17. N

18. NBA

19. Brand leverage
Interactive games
Video streaming of
games
Virtual store

20. Nesquik

21. Netherland
Tourist Board

22. Brand leverage
Interactive games
Global tourism
marketing
Video streaming of
games

23. Nissan

24. Integrated
marketing campaign
Pre-launch marketing for Nissan Sentra

25. No.7 Avatar customisation

26. O

27. Orange Resident
engagement

28. P

29. PA Consulting

30. Virtual seminars and presentations
Internal meetings

31. Pergeot

32. Virtual seminars and presentations
Prototype demos
New product launch

33. Phils Supermarket

34. Playboy

35. Streaming media
Virtual store cars
Customised

36. Pontiac

37. Competitions and events
Customised cars