How to build startups
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How is possible that startups can succeed? How to move first steps towards this succsess?
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How to build startups
- 1. How to build a startup NICOLAS SASSOLI AlmaCube, Startup Incubation Program nicolas.sassoli@almacube.com @ Nicolas Sassoli
- 2. The reason why startups can succed
- 7. So.. why startups can succed?
- 8. A 10X improvement idea
- 9. A 10X improvement idea And..
- 10. “The reason startups have a chance to overtake industry titans is that it starts in small market niches that nobody cares about.” Clayton Christensen, 1997
- 11. Start from a Blue ocean
- 12. Start from a Blue lake
- 13. Start from a Blue lake
- 14. From every one
- 15. From every one To <<1% of population
- 17. Startup Mature Company Think big, start small, move fast
- 19. Startup VS Company From 0 to 1 VS From 100 to 110
- 20. Startup VS Company Make something people want VS Sell what people whant
- 30. How to create a performing engine?
- 31. How to create Something people love?
- 32. Just:
- 33. Just: 1. Talk to your users
- 34. Just: 1. Talk to your users 2. Build what they need
- 35. Just: 1. Talk to your users 2. Build what they need 3. Iterate quickly
- 36. Talk to your users Build what they need Iterate quickly
- 37. Something people love = People tell other people about it
- 38. The Startup Life
- 39. The Startup Life 1. Build something people love
- 40. The Startup Life 1. Build something people love 2. Acquire a lot of users
- 41. The Startup Life 1. Build something people love 2. Acquire a lot of users
- 42. Let’s see the process in detail
- 43. 1. Define your early adopters
- 44. Find someone who has the problem you want to solve as his main one in life.
- 45. Here the idea is: start selling today a provisory solution for desperate people
- 46. Here the idea is: start selling today a provisory solution for desperate people
- 47. How to define your early adopters? 1. They have the problem you want to solve 2. They know they have it 3. They are actively searching for an ad-hoc solution
- 48. 2. Get to know them
- 49. 1. Find them 2. Contact them 3. Talk with them 2. Get to know them
- 50. 2.1 Find them: Linkedin, social direct message, off- line, cold call, cold mail, hunter.io + mail extractor, ecc.
- 51. 2.1 Find them: Linkedin, social direct message, off- line, cold call, cold mail, hunter.io + mail extractor, ecc. Prepare yourself for low success rate!
- 52. 2.2 Contact them
- 53. 2.2 Contact them [script example] Good evening [name of people y], My name is [your name] and I am part of a team that is developing a solution to solve [problem x]. At the moment we are in a phase of research and development and to better address the work we are interacting with [type of person y]. Are you available for a quick chat at 2 p.m tomorrow or the day after? Thank you and best regards, [your name]
- 54. 2.3 Talk with them
- 55. Your first goal is to learn. 2.3 Talk with them
- 56. Your first goal is to learn. • Have I understood the problem? • Who are my early adopters? • Is my value proposition really valuable? 2.3 Talk with them
- 57. 1st rule: talk first about the problem, not about your idea
- 58. 2.3 Talk with them
- 60. 3. Test your value proposition prototyping it
- 61. 3. Test your value proposition prototyping it 1st prototype: e.g. just words
- 62. 3. Test your value proposition prototyping it 1st prototype: e.g. just words 2nd prototype: e.g. something visual
- 63. 3. Test your value proposition prototyping it 1st prototype: e.g. just words 2nd prototype: e.g. something visual 3rd prototype: e.g. only manual backhand sw, assembling something using existing solutions, ecc.
- 64. 3. Test your value proposition prototyping it 1st prototype: e.g. just words 2nd prototype: e.g. something visual 3rd prototype: e.g. only manual backhand sw, assembling something using existing solutions, ecc. N° prototype: e.g. a working app in Apple store
- 65. 4. Measure it Do they buy/pre-order? Do they come back and rebuy? Do they talk about it to their peers?
- 66. 5. Iterate the process
- 67. Optimize for: Learning Cycle time Frequency 5. Iterate the process
- 68. Summarizing How to build something people love
- 69. Summarizing How to build something people love 1. Talk to your customers
- 70. Summarizing How to build something people love 1. Talk to your customers 2. Build what they need
- 71. Summarizing How to build something people love 1. Talk to your customers 2. Build what they need 3. Test the solution with them
- 72. Summarizing How to build something people love 1. Talk to your customers 2. Build what they need 3. Test the solution with them 4. Does it works? If false go to step 1
- 73. Summarizing How to build something people love 1. Talk to your customers 2. Build what they need 3. Test the solution with them 4. Does it works? If false go to step 1 5. Try it with 10x more users
- 74. Summarizing How to build something people love 1. Talk to your customers 2. Build what they need 3. Test the solution with them 4. Does it works? If false go to step 1 5. Try it with 10x more users By the time you’ve reached the 4th step you have likely looped – 27 times
- 75. When I know if it works?
- 76. PR PR Weebly road to product/market fit
- 77. PR PR PR Weebly road to product/market fit After 1 year+ of work
- 79. UNCERTAINTY PREVALENCE PREDICTABILITY PREVALENCE COMPANY GROWTH Time
- 80. UNCERTAINTY PREVALENCE PREDICTABILITY PREVALENCE DEVELOPMENT LEAN STARTUP, ECC. COMPANY GROWTH Time
- 81. UNCERTAINTY PREVALENCE PREDICTABILITY PREVALENCE DEVELOPMENT LEAN STARTUP, ECC. CLASSIC MANAGEMENT B. PLANNING ETC. COMPANY GROWTH Time
- 82. UNCERTAINTY PREVALENCE PREDICTABILITY PREVALENCE DEVELOPMENT LEAN STARTUP, ECC. CLASSIC MANAGEMENT B. PLANNING ETC. COMPANY GROWTH P-M fit Time
- 83. UNCERTAINTY PREVALENCE PREDICTABILITY PREVALENCE DEVELOPMENT LEAN STARTUP, ECC. CLASSIC MANAGEMENT B. PLANNING ETC. COMPANY GROWTH P-M fit Time
- 85. Mediocre teams do not build great companies. Look for unsoppability and determination.
- 86. At the start is all about sales, not marketing.
- 87. Start by doing unscalable things.
- 88. At your stage you have <3% probability to be succsessfull.
- 89. Startups suck! And it is not a liquid investment. Don’t do it for money, there are better options for that.
- 90. It’s 20x more difficult than you think. Find the fastest way for build revenues today.
- 91. It’s 20x more difficult than you think. Find the fastest way for build revenues today. Focus is 90% of execution.
- 92. Useful resouces: - YC startup playbook: playbook.samaltman.com - Almacube training program: bit.ly/almacubetraining
- 93. But at the end of the story..
- 94. But at the end of the story.. Almost all is about making something people love.
- 95. NICOLAS SASSOLI AlmaCube, Startup Incubation Program nicolas.sassoli@almacube.com @ Nicolas Sassoli Thanks.
- 96. NICOLAS SASSOLI AlmaCube, Startup Incubation Program nicolas.sassoli@almacube.com @ Nicolas Sassoli Thanks.
- 97. Q&A (FREE YOUR DOUBTS. ONLY BY DEBATING WE CAN IMPROVE EACH OTHER :) NICOLAS SASSOLI AlmaCube, Startup Incubation Program nicolas.sassoli@almacube.com @ Nicolas Sassoli
- 98. Q&A (FREE YOUR DOUBTS. ONLY BY DEBATING WE CAN IMPROVE EACH OTHER :) NICOLAS SASSOLI AlmaCube, Startup Incubation Program nicolas.sassoli@almacube.com @ Nicolas Sassoli
- 99. LTV-CAC > 0 Price x Retention > Costo lead x Conversion rate Low price and low retention, high cost x lead e min conversion Loose target Nice to have problem
- 100. LTV-CAC > 0 Price x Retention > Costo lead x Conversion rate Impact on price and retention, minimizing costo lead e max conversion Making something people really want = Right target 1° problem
- 101. From uncertainty
- 102. From uncertainty
- 103. To Clarity
- 104. To Clarity
- 105. A company designed to grow fast Big potential market + LTV-CAC > 0