Nicolas Latour

Paris Area, France France

Digital Evangelist * Mentor * Teacher

Advertising / Marketing / PR

Eighteen years ago, when I was involved in the very first integration of Google Search engine into a French-speaking website, the concept of digital transformation was not even a topic but we all knew something huge was happening. What 'digital' really means today? For some people, it’s about technology. For others, digital is a new way of thinking while engaging differently with customers. Let's discuss it!