2. Why A Professional??? We have devoted our lives and our careers to photography learning our skill and studying just as a Doctor or a specialist would commit their time and their lives to their practice, we devote our lives and our careers to this art. Entrusting someone inexperienced to capture your moments is an enormous risk. Professional photography takes great skill. It is not just "snapping" pictures. We have to master portrait lighting, study posing and grouping, understand natural light and develop a flair for the artistic. We have to be a technical expert to keep equipment working and to select the right lens or flash setting for each element of the photography. All this under the pressure of time. In the end our pictures will be all that is left of our memories. They will tell a story of how we lived, and loved, and laughed. Shouldn’t these memories be captured by a professional?