We don't always think of it this way, but your metrics *are* your culture... Your metrics shape behavior and incentives, which really is the heart of culture.
19. @nicolefv
WE’VE TALKED ABOUT:
MEASUREMENT IS CULTURE
• You can’t improve what you don’t measure
• Always measure things that matter
• That which is measured gets managed
• If you capture only one metric, you know exactly what will be gamed
• Metrics inform our incentives… and shape behavior
• Not everything that can be counted... Counts
• Just because something is hard to measure doesn’t mean it isn’t worth measuring