1. Presented By:
Chad Schildt

2. CONNECTION 1: THE CORPORATE TAKEOVER
• In order to market education and compete in a global market, education
has undergone a major shift.
• “The expansion of higher education in Britain and Northern Ireland
during this period, for instance, involved a the restructuring of courses
and programmes so that they could be marketed. This included
marketing new courses such as MBAs, modulization (to achieve
economies of scale), and the increased use of part-time and distance
learning programmes (to target those already in work). The introduction
of student loans and course fees has raised, significantly, the direct cost
placed upon students - and helped to change people's orientation to
higher education away from that of participants towards being
consumers. “ (Smith, 2002, para. 6)
• The increase in costs to target the changing, global populations has
made education more business like, thus inducing a “corporate
takeover”
Connection: Challenge

3. CONNECTION 1: THE CORPORATE TAKEOVER
• This is the most important connection overall because ultimately, not all
students (consumers) are the same.
• Students individual needs must be taken into consideration and a
business-like approach may not be the best fit for education.
Connection: Challenge

4. CONNECTION 2: THE GOVERNING OF EDUCATION
• There has been a drastic shift in standardizing national educational
policies, rather than leaving education to states
• In order to promote social and economic standing, educational policy
has incorporated more politics than ever
• “In other words, the impact of globalization is less about the direct way
in which specific policy choices are made, as the shaping and reshaping
of social relations within all countries” (Smith, 2002, para. 11)
• This is the second most important because national standards could
complete change the way education is carried out.
Connection: Issue

5. CONNECTION 3: CHANGING TECHNOLOGIES
• As a result of the need to compete on a global level, the use of
technology has increased in schools.
• More and more schools and incorporating new technologies, hoping to
expose children to a wealth of resources, preparing them for a more
global, technologically advanced world.
• This is the third most important connection because the increase in
technology will continue to shape how we teach and provide instruction.
Connection: Trend

6. CONNECTION 4: BRANDING SCHOOLS
• With the increase in the use of technology, and the wide reach of the
internet, schools have become more focused on branding.
• Many schools and school districts have embraced social media to get
their school (and brand) more attention, thus increasing visibility.
• Branding can be important, particularly for schools who must recruit
students from other schools in the area.
• This is the fourth most important connection because while it is
necessary for some schools, it is not necessary for all.
Connection: Trend

7. CONNECTION 5: DE-LOCALIZATION
• As populations become more diverse, school districts are shifting
towards a trend of de-localizing in favor of a more standardized way of
decision-making and policy.
• Decisions are often no longer made at the school level, in favor of
mandates handed down by the state or district.
• This can become a problem when certain aspects of a school’s
community is left behind in lieu of new policies and procedures.
• This is the least important of the five connections because not all school
districts will take on a de-localized approach.
Connection: Issue

8. REFERENCE
Smith, M. K. (2002) 'Globalization and the incorporation of education' the
encyclopedia of informal education,
www.infed.org/biblio/globalization.htm.