Week 10 Assignment 3 - Submit Here Assignment 3: Creating an Entry Plan for a New International Market Due Week 10 and worth 180 points This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company with which you are familiar for this paper. Note: Do not use a company from previous assignments or discussions. Use the Internet or Strayer Library to research the following components of the global company that you have selected: Company Profile (History & Analysis) Product(s) Financial Status Market Position Analysis of current global operating environments Integrated Marketing Communication (IMC) Strategy Strengths and Weaknesses Analysis Sustainable Competitive Advantage(s) enjoyed by the firm Sources of funds for the project Pro-Forma Balance Sheet & Income Statement for five (5) years Cash-Flow Statement Write a five to six (5-6) page paper in which you: Choose a country into which the company you selected may expand. Provide your rationale for selecting the company and country you chose. Note: Ensure that the country you chose is not currently doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing). Develop a brief profile of the country that you have chosen. The summary should include: Geographic and historical data regarding international business Political and legal environment for conducting international business Business customs and practices Economic environment Note: Refer to the following resource to complete this criterion of the assignment: A Basic Guide to Exporting Contents ( http://export.gov/basicguide/eg_main_017244.asp ) Scroll down to find A Basic Guide to Exporting Contents Ascertain the possibility and feasibility of integrating e-commerce into the company’s offering. Your research should include: Impact of regional and global trade integration Potential volume of trade The marketing mix components Key cultural dimensions affecting marketing operations Analyze the key reasons why entering the market in the country that you have chosen is justified. Include your research and analysis from Criteria 2 and 3 of this assignment to support the response. Use at least six (6) academic resources in this assignment. Note: Wikipedia and similar websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page leng ...