Looking for the best content marketing strategies for 2015? Here are 5 tips you should be using in 2015. See the full article here: http://www.schoolofcontent.com/content-marketing-strategy-2015/

1. 5 Content Marketing Strategies NOT To Overlook In
2015
schoolofcontent.com/content-marketing-strategy-2015/
As 2015 is approaching closer, have you mapped out your content marketing strategy? If you have
not, you’re not alone and as a matter of fact, only 35% of companies worldwide have one or
more documented content strategy (credits to MarketingProfs).
Let me take a wild guess. You (and your business) maybe focusing a lot on:
Search engine marketing (SEO)
Social media marketing (SMM)
Maybe a handful of you plans to work on ‘whatever comes next’ type of mindset. If you have any of
those above, please drop what you are doing and start planning!
You think content marketing isn’t important? Carry on reading — I’m sure you’ll be blown away.
What is content marketing?
According to Wikipedia, content marketing is any marketing that involves the creation and sharing of
media and publishing content in order to acquire and retain customers.
Take a look at the words in bold; media and publishing content.
This means that it doesn’t matter if you are doing an infographic, writing a sales letter or preparing an
email followup, you are using words and content to make your readers tick.
That’s is what the School Of Content is all about ( read more about us here).
Several goals we have in place for you which are:
How to write excellent content (good just doesn’t make the cut nowadays)
Tactics to curate content that will drive your readers nuts (in a good way)
Ultimately, driving up your sales, revenue and traffic – whichever is your target
Content marketing is not about writing something unique; the content need to be spectacular.
This means that you can curate content ideas across the globe but the method of presenting them must
be so good that, it makes your readers come back for more.
Need an example? Brian Clark from CopyBlogger.
Brian doesn’t share something new in the industry but instead, he interprate the idea
and produce it in different ways to ensure that readers understand and digest them into
nothing left.
Below, you’ll find 5 powerful content marketing strategies that you need to dominate content
marketing in 2015.

2. 1. Content marketing planning
Every marketing process needs a plan and the same goes to content marketing. Content marketing is
all about using the right content to reach out (and target) the right audience.
I personally consider content marketing as a Rifle Approach (more on this approach here).
Rifle Approach means that you should be targeting specific targets or audience with contents and
words that matters most to them.
This may seem to be a very time consuming task and I’m not denying it either. It takes a lot of time to
get it all sorted out but trust me, it worth every second you invest into it.
Here are the steps to start a content marketing strategy:
Understanding your ultimate goal (long term goals)
Be selective of your short term goals (these will lead to your success)
Finding your target audience
Perform research to understand their problem

3. Recheck your target audience list again to further skim down the numbers
Determine the type of contents that they would appreciate (length, type etc)
Prepare a sketch prior to completing the article
Use Google Analytics or other similar tools to determine the success of the article
Repeat the whole process
As for the record, ultimate goal would take anywhere between one to six months to complete while
short term goals can be accomplished with just a blog post.
Note: All your short term goals must bring you closer to achieving the ultimate goal.
2. Content publishing strategies
It doesn’t matter if you are running a brick and mortar or an online business; you need to have a
website or a company blog.
Make no mistake – A blog is a great source of web marketing.
If you have yet to start a blog, you can start one under 30 minutes with BlueHost. As School Of Content
is an official partner with BlueHost, you can start multiple websites for only $3.95 per month using
this link only.
When it comes to content publishing, it is important that you focus in creating powerful headlines,
mouth-watering content and of course, content information that helps your readers to solve their
problem.
Last but not least, visual marketing is very important to ensure that your readers are constantly
engaged with the content.
3. Content marketing and search engine optimization (SEO)
Writing great content doesn’t guarantees search engine visibility. With Google changing algorithms all
the time, it is challenging for content marketers to determine what works today.
But the common guidelines are still the same which include:
Keyword in headline
Keywords in article
No spammy links
AS a content writer, you need to ensure that you take into account for both content marketing and
search engine optimization factors for the maximum visibility.
Personally, what works for me is a 60 – 40 rule where 60% of the blog posts are focused entirely on my
readers and the balance 40% are aiming towards search engine optimization.

4. 4. Integrating content marketing into social media
Social media is not only a site to dump all your blog links, sales pages or even advertisements. In fact,
good writers integrate content marketing into social media.
Social media platforms such as Google Plus is often considered a micro blogging site. Instead of
sharing a post that contain a few links and blog snippets, Google Plus-ers are often sharing a longer
social post content to create discussion and engagement.
Take a moment to think about it. Could this be the new content marketing strategy for 2015?
Absolutely yes!
The biggest question now would be, “How will you integrate content marketing into your social
media strategy?”
5. Kick start the content marketing strategy
By now, you should have a good gasp of the upcoming content marketing trends in 2015 (and beyond)
and the latest step boils down to one thing only; getting your content marketing started.
The whole process is pretty straight forward:
Finding contents that worth the time curating (and which your readers would love)
Getting a few copies and merging them into an awesome post (you can even create blog series)
Determine the right time to hit publish!
As 2015 is coming real close, there is absolutely no time to waste and the first step is to find contents to
curate.
My go-to content curation tool is Feedly and it allows you to segment important topics under one folder.
There are also other tools you may use such as Flipboar and Scoop.it.
Need more suggestions? Head over to Communities on Google+, Facebook timeline or even Twitter
search for the latest trends.
What are your content marketing strategy for 2015 – Recap
Tell me in the comment below. Would you be focusing more on content marketing, social media, SEO
or native marketing for 2015?
If you are focusing on content marketing, what would your strategy and why?
Also, did you know that you can sign up for a free membership and have lifetime access to the
School Of Content Library? Grab your account now!