SlideShare une entreprise Scribd logo
www.socialhype.com




Press kit arranged by Fevry Enterprises. All
   rights reserved. www.nidiafevry.com
www.socialhype.com

Social Hype, LLC is an   online magazine and social networking site
that keeps users up-to-date on what is current and trendy in society.


It was launched January 2010 by Maurice Cox , Mila Braz, and Romy Antoine.
Co-owner Romy Antoine took the energized spirit of the magazine and moved
beyond the print to partner up with Fred Reeves on the social scene. They began
hosting now infamous      college parties mostly through word-of-mouth
and various social networking sites.


Their cult following propelled them into larger events in local clubs and
college gymnasiums and halls. No matter where the Social Hype name goes it
will always be synonymous for what is relevant and hip in the current culture.




          Press kit arranged by Fevry Enterprises. All
             rights reserved. www.nidiafevry.com
www.socialhype.com
      Record breaking wave at
      Drexel university
      Event: Ride Dat Wave
      Date: February 27, 2010
      Location: Drexel’s
      Behrakis Grand Hall
      Time: 10-2
      Promotional Length: 3
      weeks
      Awareness: 8,500
      Attendance: 1,500

Press kit arranged by Fevry Enterprises. All
   rights reserved. www.nidiafevry.com
“Some eager fans took 2 hour train rides from New York & New Jersey to Philly, It
was crazy!”
                                                       -Romy Antoine




                             Press kit arranged by Fevry Enterprises. All
                                rights reserved. www.nidiafevry.com
Press kit arranged by Fevry Enterprises. All
   rights reserved. www.nidiafevry.com
www.socialhype.com
       Another sold out event!
       Event: Ride Dat Wave 2
       Date: March 19, 2010
       Location: Plush Nightclub
       Promotional Length: 2
        weeks
       Time: 10-2
      Awareness: 7,000
      Attendance: 800+
Press kit arranged by Fevry Enterprises. All
   rights reserved. www.nidiafevry.com
Press kit arranged by Fevry Enterprises. All
   rights reserved. www.nidiafevry.com
Press kit arranged by Fevry Enterprises. All
   rights reserved. www.nidiafevry.com
www.socialhype.com
 And yet another…
 Event: Take a trip down
   memory lane
 Date: April 16, 2010
 Location: Club 27
 Promotional Length:
 2 weeks
 Time: 10-2
 Awareness: 5,000
 Attendance: 800+
 Press kit arranged by Fevry Enterprises. All
    rights reserved. www.nidiafevry.com
www.socialhype.com




   Press kit arranged by Fevry Enterprises. All
      rights reserved. www.nidiafevry.com
www.socialhype.com




   Press kit arranged by Fevry Enterprises. All
      rights reserved. www.nidiafevry.com
www.socialhype.com
The intent of this event is to broaden brand awareness of all
affiliated companies. Our event caters to college students in
over 50 colleges and universities in the Philadelphia region as
well as admirers of the international superstar Lady Gaga.

                                          Target Groups:

                                                             Age Range:
                                                           Male Female
                                                             28% 72%
                                                        13-17 2% 8%
                                                       18-24 23% 59%
                                                        25-34 2% 3%
                                                        35-44 0% 1%

      Press kit arranged by Fevry Enterprises. All
         rights reserved. www.nidiafevry.com
www.socialhype.com
Event Overview:

This is the only official after party for Grammy Award-winning
recording artist Lady Gaga’s Monster Ball concert at the
Wachovia Center. Her massive popularity has resulted in being
listed in Time magazine’s list of the 100 most influential people
in the world and fourth in the Forbes list of the 100 Most
Powerful and Influential celebrities in the world.
She has sold over 40 million singles worldwide.
The Scene:
This event will channel the artist’s unconventional outré
fashion sense and her glam rock musical style into the décor of
the nightclub setting. DJ VH1, Lady Gaga’s official DJ, will be
spinning house music, techno, and rock n’ roll on one floor and
BET’s DJ Wallah will be entertaining with hip-hop and R & B
mixes on the other.




       Press kit arranged by Fevry Enterprises. All
          rights reserved. www.nidiafevry.com
www.socialhype.com

                             Promotional impact:
10,000 flyers; 1000 posters; radio promo, website promotions;
 promotion at concert; Lady Gaga’s Exclusive DJ VH1 will
    promote; DJ Wallah, the booking agency; Gaga fans!
                  Facebook and Twitter Promotions

         Estimated Brand Awareness:
               50,000 people



         Press kit arranged by Fevry Enterprises. All
            rights reserved. www.nidiafevry.com
www.socialhype.com

                                  Location:
               Shampoo Night Club
417 North 8th Street, Philadelphia, PA‎
                  Date:
               September 15, 2010
                          Time:
                      10 PM-2 AM
                  Expected Attendance:
                           3,000 people
   Press kit arranged by Fevry Enterprises. All
      rights reserved. www.nidiafevry.com
www.socialhype.com


• Advertising on SocialHype.com which gets 7,000 hits a
  week according to www.websiteoutlook.com
• Logo or Name (depending on contribution) on all
  10,000 flyers and 1000 posters distributed throughout
  Philadelphia, New Jersey, and surrounding areas
• Logo or Name (depending on contribution) on flyers
  on social networking sites with over 10,000
  fans/friends
• Advertising on radio stations that promote the event


        Press kit arranged by Fevry Enterprises. All
           rights reserved. www.nidiafevry.com
www.socialhype.com


•   In addition to Silver Sponsor benefits:
•   Advertising at the Lady Gaga concert event
•   Advertising at the club with periodic acknowledgements throughout the
    night
•   Promotional giveaways with company logo attached at the club
•    Name (depending on contribution) on photos and/or videos of event to
    be on 3 social networking sites and www.urbanmediakings.com
•    Name (depending on contribution) on flyers on social networking sites
    with over 10,000 fans/friends
•   2 complimentary tickets




          Press kit arranged by Fevry Enterprises. All
             rights reserved. www.nidiafevry.com
www.socialhype.com

•    In addition to all benefits afforded to the other sponsors:
•   Co-sponsorship of the event with the event being named after your
    company (i.e. Pepsi &Social Hype Present Official Lady Gaga After-
    Party )
•   Mention as Corporate Event Sponsor in all press releases
•   Sponsor's Banner on our website
•   Logo on step and repeat banners. Our guests will be able to take
    pictures in front of it
•   Complimentary gift bag handed directly to Lady Gaga & DJ VH1
•   Exclusive VIP access with Lady Gaga = networking opportunity with
    Forbes’#4 most powerful and influential celebrity
•   5 complimentary tickets to the events
•   Estimated Brand awareness of 50,000+



          Press kit arranged by Fevry Enterprises. All
             rights reserved. www.nidiafevry.com
www.socialhype.com

            For inquiries please
           contact Romy Antoine

                  Phone:
               973 641 8340
                  Email:
          rantoine@mail.usp.edu

Press kit arranged by Fevry Enterprises. All
   rights reserved. www.nidiafevry.com
Press kit arranged by Fevry Enterprises. All
   rights reserved. www.nidiafevry.com

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Lady gaga official after party

  • 1. www.socialhype.com Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 2. www.socialhype.com Social Hype, LLC is an online magazine and social networking site that keeps users up-to-date on what is current and trendy in society. It was launched January 2010 by Maurice Cox , Mila Braz, and Romy Antoine. Co-owner Romy Antoine took the energized spirit of the magazine and moved beyond the print to partner up with Fred Reeves on the social scene. They began hosting now infamous college parties mostly through word-of-mouth and various social networking sites. Their cult following propelled them into larger events in local clubs and college gymnasiums and halls. No matter where the Social Hype name goes it will always be synonymous for what is relevant and hip in the current culture. Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 3. www.socialhype.com Record breaking wave at Drexel university Event: Ride Dat Wave Date: February 27, 2010 Location: Drexel’s Behrakis Grand Hall Time: 10-2 Promotional Length: 3 weeks Awareness: 8,500 Attendance: 1,500 Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 4. “Some eager fans took 2 hour train rides from New York & New Jersey to Philly, It was crazy!” -Romy Antoine Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 5. Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 6. www.socialhype.com Another sold out event! Event: Ride Dat Wave 2 Date: March 19, 2010 Location: Plush Nightclub Promotional Length: 2 weeks Time: 10-2 Awareness: 7,000 Attendance: 800+ Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 7. Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 8. Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 9. www.socialhype.com And yet another… Event: Take a trip down memory lane Date: April 16, 2010 Location: Club 27 Promotional Length: 2 weeks Time: 10-2 Awareness: 5,000 Attendance: 800+ Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 10. www.socialhype.com Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 11. www.socialhype.com Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 12. www.socialhype.com The intent of this event is to broaden brand awareness of all affiliated companies. Our event caters to college students in over 50 colleges and universities in the Philadelphia region as well as admirers of the international superstar Lady Gaga. Target Groups: Age Range: Male Female 28% 72% 13-17 2% 8% 18-24 23% 59% 25-34 2% 3% 35-44 0% 1% Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 13. www.socialhype.com Event Overview: This is the only official after party for Grammy Award-winning recording artist Lady Gaga’s Monster Ball concert at the Wachovia Center. Her massive popularity has resulted in being listed in Time magazine’s list of the 100 most influential people in the world and fourth in the Forbes list of the 100 Most Powerful and Influential celebrities in the world. She has sold over 40 million singles worldwide. The Scene: This event will channel the artist’s unconventional outré fashion sense and her glam rock musical style into the décor of the nightclub setting. DJ VH1, Lady Gaga’s official DJ, will be spinning house music, techno, and rock n’ roll on one floor and BET’s DJ Wallah will be entertaining with hip-hop and R & B mixes on the other. Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 14. www.socialhype.com Promotional impact: 10,000 flyers; 1000 posters; radio promo, website promotions; promotion at concert; Lady Gaga’s Exclusive DJ VH1 will promote; DJ Wallah, the booking agency; Gaga fans! Facebook and Twitter Promotions Estimated Brand Awareness: 50,000 people Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 15. www.socialhype.com Location: Shampoo Night Club 417 North 8th Street, Philadelphia, PA‎ Date: September 15, 2010 Time: 10 PM-2 AM Expected Attendance: 3,000 people Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 16. www.socialhype.com • Advertising on SocialHype.com which gets 7,000 hits a week according to www.websiteoutlook.com • Logo or Name (depending on contribution) on all 10,000 flyers and 1000 posters distributed throughout Philadelphia, New Jersey, and surrounding areas • Logo or Name (depending on contribution) on flyers on social networking sites with over 10,000 fans/friends • Advertising on radio stations that promote the event Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 17. www.socialhype.com • In addition to Silver Sponsor benefits: • Advertising at the Lady Gaga concert event • Advertising at the club with periodic acknowledgements throughout the night • Promotional giveaways with company logo attached at the club • Name (depending on contribution) on photos and/or videos of event to be on 3 social networking sites and www.urbanmediakings.com • Name (depending on contribution) on flyers on social networking sites with over 10,000 fans/friends • 2 complimentary tickets Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 18. www.socialhype.com • In addition to all benefits afforded to the other sponsors: • Co-sponsorship of the event with the event being named after your company (i.e. Pepsi &Social Hype Present Official Lady Gaga After- Party ) • Mention as Corporate Event Sponsor in all press releases • Sponsor's Banner on our website • Logo on step and repeat banners. Our guests will be able to take pictures in front of it • Complimentary gift bag handed directly to Lady Gaga & DJ VH1 • Exclusive VIP access with Lady Gaga = networking opportunity with Forbes’#4 most powerful and influential celebrity • 5 complimentary tickets to the events • Estimated Brand awareness of 50,000+ Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 19. www.socialhype.com For inquiries please contact Romy Antoine Phone: 973 641 8340 Email: rantoine@mail.usp.edu Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
  • 20. Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com