Use social data and tools to set things in motion and get maximum value from your channels #komfosummit

2. READY TO GO
all in
ON SOCIAL?

4. YOU NEED SOCIAL
to hit a straight flush

5. IT’S NOT ILLEGAL
to count cards
ON SOCIAL

6. WHEN SHOULD YOU PLAY
your social cards?
Check
it
out
on
h,p://bit.ly/1JPMRgj

7. WHEN SHOULD YOU PLAY
your social cards?

8. SOCIAL IMPACT
on conversions
MUST BE MEASURED

10. SOCIAL PEOPLE
like to talk
LET’S TRACK IT

11. +
+

12. CAMPAIGN TRACKING
made easy
IIH.DK/JACK

13. Iih.dk/jack

14. SEE
your competitor’s hand

16. PUT A TARGET
on social

18. USE WEATHER DATA
to choose
WHEN TO ADVERTISE

19. API

20. SEE SOCIAL’S
impact on
SEO

24. USE SOCIAL
to start
THE BUYING JOURNEY

32. THE JOKER
connect social
TO EVERYTHING

33. INNOMETRICS
COMBINE SOCIAL
WITH EVERYTHING

35. CONTACT US
for a game of social
NIELS TYBJERG
niels@iihnordic.com
@nielstybjerg
KARSTEN NYGAARD
karsten@iihnordic.com
@karsten_nygaard

36. THE TOOLBOX
Full list

37. CONTACT US FOR A DEMO

38. Specialists
in
mo.va.ng
users
online
• Online
Marke?ng(SEO,
AdWords,
e-­‐mail,
banner,
affliate,
tools,
automa?on)
• Website
op?miza?on(landing
pages,
A/B
tests,
personaliza?on)
• Measurement
and
Strategy
(Google
Analy?cs
Cer?fied,
Adobe
Cer?fied,
webtrends)
• Courses
&
Workshops
• 14
years
experience
with
online
business
and
marke?ng
• Scandinavian
–
Denmark
–
Norway
–
Sweden
• Analy2cs
Company
of
the
Year
– 2013,
2014
&
2015
Internet
Intelligence
House
Nordic