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Understanding Social Media
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Presentation contains a summary of the content of our Understanding Social Media Course.
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Understanding Social Media
1.
Understanding Social Media
Introduction to the course. © Katugas. 19/01/2010
2.
What is Social
Media? “media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” – Wikipedia. A medium for communication – can be used for marketing, PR, customer support, etc. © Katugas. 19/01/2010
3.
Importance of Strategy
Why is your company involved in social media? What do you want to achieve? How are you going to measure success and returns? = Need to have a strategy! © Katugas. 19/01/2010
4.
Twitter Posts of
140 characters of text only. Fastest growing social media platform during 2009 (>2000%). Posts, @mentions, retweets. Access through website and 3rd party apps. © Katugas. 19/01/2010
5.
Twitter /cont.. Content
– vital to provide compelling, original content to gather followers. Use to direct traffic to website – need to give people reason to click on link. Tweets must be written carefully. Link to twitpic, yfrog, etc; use shorteners. Cross-post to LinkedIn, Facebook, Friendfeed?? © Katugas. 19/01/2010
6.
Facebook Network with
facilities for pictures and video as well as text. Friends – reciprocal relationship; Fans – one way. Groups or pages – which is better? © Katugas. 19/01/2010
7.
Facebook /cont... Pages
– eg Gap, Fox’s Biscuits – engage audience, can be important part of a campaign. Must be updated regularly. Somewhat more conversational than twitter. Linking to other systems – twitter, import blogs, etc. Status for Tweetdeck? © Katugas. 19/01/2010
8.
LinkedIn Professional social
network – profile is a CV with embedded references. Q&A and Groups – information sharing through discussions and posting news. Can be very powerful – find out about people before you meet them, and find others with similar interests. © Katugas. 19/01/2010
9.
Blogs “a type
of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.” - Wikipedia. Central hub, repository of news. Demonstrate understanding of field, and publicise corporate news. Feed traffic to blog from other sites. © Katugas. 19/01/2010
10.
Other Social Media
Twitter, Facebook, Blogs – the “big three” – but many other sites: Video and photo sharing; Location sharing; Forums and closed networks; Integration tools; The future – google wave?? © Katugas. 19/01/2010
11.
Monitoring Social media
is a conversation ...Conversation includes listening ...Listening properly means monitoring and analysis ... Especially as you need to find out where the conversation about your company is taking place. Many monitoring tools – eg google Alerts, MediaGenius, TechrigySM2, Radian6. © Katugas. 19/01/2010
12.
The Course. Understanding
Social Media course – delivered in 10 emails (correspond to slides 2-11 of this presentation). Price includes workbook (contains updated content and an extra section), and 30 mins. Individual tuition by phone or IM. To register visit: http://katugascourse.eventbrite.com © Katugas. 19/01/2010
13.
Nigel Legg http://uk.linkedin.com/in/nigellegg
http://twitter.com/nigellegg 07722 652866 © Katugas. 19/01/2010
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