Churnbar pres 23.4.13 v001
- 1. Churnbar
Returning the Voice of the Crowd to
the Crowd
23rd April 2013 © Churnbar Ltd.
- 2. •
During large sporting events a huge number of
opinions are posted on Twitter.
•
Understanding the mood of the crowd is either
impossible or expensive – and if possible then
the insights are not shared with others.
•
Fan engagement demands that you understand
your fans and that your fans understand the
mood of other fans.
23rd April 2013 © Churnbar Ltd.
- 3. •
Churnbar platform:
Collection and analysis of tweets about a
football match;
Intelligence, the result of analyses are
delivered in real time:
Fans – smartphone apps;
Clubs & Sponsors – customized dashboards;
Broadcasters – widgets for on-screen display.
Everyone has access to real time intelligence
based on the mood of the crowd – engaged fan
base – which is relevant to them.
23rd April 2013 © Churnbar Ltd.
- 4. •
System is event and language agnostic – we
can provide intelligence of/for any event in any
language.
•
Concentrated on Football due to volume of
supporters and therefore tweets per minute –
raw data.
•
See data-sheets for more detail and contact
Churnbar.
23rd April 2013 © Churnbar Ltd.
- 5. Who we are.
•
Founders / Directors: Stephen Maudsley &
Nigel Legg
•
Company founded in 2011, have been
researching use of Machine Learning and text
analytics.
•
This platform is the commercialization of the
knowledge acquired.
23rd April 2013 © Churnbar Ltd.
- 6. Going Forward
•
Searching for development partners and early
customers for dashboards and customized
(branded, skinned etc.) smartphone app.
•
Interested in international partnerships.
23rd April 2013 © Churnbar Ltd.
