Exploring options to partners with & opertors challenges
2nd Energy Storage Agenda
1. Register Before 3/26/2010
and Pay Only $999
(conference only)
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Energy
2nd
Storage
Summit
TM
May 24-26, 2010
The Hilton San Diego Resort & Spa
San Diego, CA
Accelerating the Next Generation Storage Market:
Exploring Policy Landscapes, Stakeholder Propositions, Business Models,
and the Latest Innovations
Hear from today’s leading
Featuring case studies, stakeholder-driven panels,
and peer-to-peer dialogue designed to help you
energy practitioners:
break barriers to adoption for multi-scale storage Tom Bialek
applications Chief Engineer- Smart Grid
San Diego Gas & Electric
Hal La Flash
Director, Emerging Clean Technologies
What’s new for 2010? PG&E
John Del Monaco
Closing the pilot-to-commercialization gap Manager, Emerging Technology and Strategy
by ramping up project deployment, working with PSEG Corp.
key stakeholders to speed processes and taking
advantage of new technologies; Paul De Martini
Vice President of Advanced Technology
Forming partnerships and accelerating Southern California Edison
project implementation by understanding
diverse storage stakeholder perspectives and
bottom lines to deliver faster ROIs; Hear best-practices from diverse
Creating new opportunities through federal stakeholders:
and state-based incentive programs;
PG&E Mohr Davidow Ventures
Executing best-practices for developing low- Electric Power UC San Diego
risk, cost-effective projects by utilizing real Research Institute Horizon Energy Group
world business intelligence; and Day Pitney LLP U.S. Department of
Optimizing operations by integrating storage Canaan Partners Energy
assets with existing portfolios. Sandia National PSEG Corp.
Laboratories The Federal Energy
San Diego Gas & Regulatory Commission
Sponsor: Media
Partners: Electric The California Center for
Natural Resources Sustainable Energy
Defence Council Southern California
SEMPRA Edison
UC Davis GeoBATTERY
www.EnergyStorageSummit.com • 1-800-882-8684
2. Energy
2nd
Who will attend:
Storage
CFOs, CIOs, SVPs, VPs, Directors, and
Managers responsible for:
•
Research & Development
Summit
TM
May 24-26, 2010 •
Transmission & Distribution
San Diego, CA •
Generation
•
Business Development
Accelerating the Next Generation Storage Market: • Smart Grid
Exploring Policy Landscapes, Stakeholder Propositions, Business Models, •
Federal Affairs & Public Policy
and the Latest Innovations •
Corporate Strategy
•
Information Technology
•
Asset Management
Dear Colleague, •
Electric Operations
Energy storage technologies are a
primary facet of America’s future
energy industry and infrastructure.
Without an effective means to stor
energy, several negative conditions e
including raised volatility, reduced
will continue to inhibit the sector, About the organizer:
stability and reliability, threatened
security, and hindered capacity to
expand. With the energy industry Energy & Utilities
rapidly evolving, effective utilizatio
n of energy storage technologies IQ, a division of
diminishes each of these challeng
es and will thereby lead to a mor IQPC, is dedicated
efficient market that costs less to e
operate, is more responsive to mar to providing practical, detailed information
changes, and is more reliable in the ket
event of disruption. through conferences, training programs,
In the past, barriers to energy stor webinars, and our monthly e-newsletter. By
age, such as cost, policy, technolo providing accurate, objective, and up-to-date
advancement, and lack of proven gy
real world application, have prevente developments, and trends in various industries,
mainstream adoption. Fortunately, d
this is no longer the case, and with Energy & Utilities IQ enables companies and
renewable portfolios expanding,
electric power market competition organizations to remain competitive,
increasing, and peak load demand
and energy consumption skyrocke profitable, and successful.
energy storage is here to stay! ting,
The Energy Storage Summit will guid
e you through the next frontier of
energy management. You will be
well-positioned to take advantag
the wide-spectrum of opportunitie e of
market space, and you will gain expo
s that exist in this innovative eme
rging Sponsorship and exhibition
sure to the principal issues steering
energy storage from the margina
l to mainstream levels. Attend this
opportunities:
to learn from those who have pion event
eered deployment projects, to Sponsorships and exhibits are excellent
understand the economic impacts
of storage implementation, and to opportunities for your company or
identify the realm of cutting-edge
technologies now available to forw organization to showcase its products and
thinking companies and organiza ard
tions. This gathering of industry services to high-level, targeted decision-makers
comprised of utilities, venture capi experts,
talists, technology providers, attending the Energy Storage Summit. IQPC
governmental agencies, research
institutions, and advocates guarant helps companies and organizations like yours
provide you with the necessary info ees to
rmation and know how to effective achieve important sales, marketing, and
position yourself as a successful stak ly
eholder. branding objectives by setting aside a limited
I look forward to meeting you in number of event sponsorships and exhibit
San Diego! spaces- all of which are tailored to assist your
institution in creating a platform to maximize
its exposure at the event.
P.S. Maximiz
e your
learning expe For more information on sponsoring or
Elizabeth Thornton
rience by
attending ou exhibiting at this or upcoming events, please
Program Director, Energy & Util r interactive
ities IQ Workshop seri contact Mario Matulich at 1 (212) 885-2719 or
es!
Elizabeth.Thornton@iqpc.com page 3 for de See sponsorship@iqpc.com.
tails and
register tod
ay!
2 www.EnergyStorageSummit.com • 1-800-882-8684
3. Day Pre-Conference
Workshops
One Monday, May 24, 2010
The Benefits Realization Business Model
A 8:00am - 10:30am 7:45am Registration
Stimulus Funding for Your Business-Case: Pros and Cons of Going After and
Accepting Stimulus Money
With DOE distributing Smart Grid and Energy Storage funding under What will be covered:
ARRA, large-scale project deployment will accelerate. These investments • Updates on the upcoming Stimulus package and future funding
are intended to transform how energy providers operate their systems, opportunities
bolster the integration of renewable sources into the grid, and aid in • National Lab models for finance-business modernization processes
employing necessary system-wide digital upgrades to the grid • American-Indian nuclear agreements
infrastructure, which will increase overall efficiency and enhance
How you will benefit:
network resilience and security. Although there is great opportunity • Best practices for gaining Stimulus funding and understanding
and benefits of utilizing federal funding, there are also limitations and
federal compliance requirements
stakeholder setbacks dictated by individual institutional needs. This • Strategies to efficiently implement a business start-up “kit” to
workshop will provide you with the information necessary to making
energy researchers seeking to take R&D innovations to market
these decisions and effectively analyzing your business circumstances. • Next step know how
Workshop Leader:
Varun Paul, Founder and CEO, Synergy Business Consulting
Evaluation and Storage Application
B 11:00am - 1:30pm 10:45am Registration; Lunch will be served
Where is the Value, Now and in the Future?
In order to successfully employ storage technologies, you must evaluate – Using storage to increase the value of renewables
and identify which applications are best suited for your individual needs, • Long-term value drivers under the NREL (DOE) Wind 2030 Vision
quantify the economic risks and returns, and assess future collaborative – Future wind scenarios of the energy landscape
and partnering opportunities. What are the value drivers behind each – How storage will create value (e.g., what will energy storage
available technology? How will these change over time? This workshop requirements be under the NREL wind 2030 vision?)
will address these issues and explore the post-buy-in landscape, from – Keys for successful storage development
selecting the most appropriate application to retrofitting your business
How you will benefit:
structure to include energy storage in your portfolio. • Understand critical factors of project success and failures
What will be covered: • Enhance your ability to judge which projects will pay out, and which
•
Near-term value drivers will not
– Legislation, regulation, and federal/state incentives and their impacts, • Explore risk and reward frontiers in this space
including Advanced Manufacturing Tax Credit
Workshop Leaders: Jere “Jake” Jacobi, Partner and CleanTech
–
What is available/emerging and what can it do to create value
– What is in a successful energy storage development plan from
and Sustainability Practice Leader, ScottMadden
developer and utility perspectives C. Scott Wilson, Partner, Energy and Sustainability Practices,
•
Intermediate-term value drivers ScottMadden
– Connecting renewables to the grid
Realizing the Comparative Value of Storage Assets
C 2:00pm- 4:30pm 1:45pm Registration
Evaluating Storage Solutions and Dissecting Market-Specific Results
With the initial capital intensity of storage project deployment, it is economic and system output variables
often challenging for potential adopters of these innovative • Recognizing critical factors of project successes and failures through
technologies to justify investment. Only the most successful value market indicators
propositions and business plans that demonstrate the clear economic
How you will benefit:
value of storage, will achieve the necessary buy-ins for project • Best-practices for forming skills to make smart storage decisions and
implementation. If you are trying to build a strong business case or
create an investment and research framework to ensure correct ROI
looking to invest in one, you will need to know the comparative value
models
of storage technologies. This workshop will provide you with the • Monitor performance levels and prepare for appropriate solutions
know how to assess market-specific results of various storage •
Mitigate risk by assessing technical and business limitations as well as
applications, something that is valuable to venture capitalists,
benefits
technology developers, and storage end-users alike.
Workshop Leader:
What will be covered:
• Past, present, future state of storage technologies
Steve Pullins, President, Horizon Energy Group
• How to formulate a solid basis for value comparison through
3
4. Day Main Conference
Sessions
Two Tuesday, May 25, 2010
7:15 Registration and Coffee
8:00 Chairperson’s Welcome and Opening Remarks stakeholder value propositions. This session will guide you through
the latest policy developments and guidance on taking advantage of
C. Scott Wilson
available incentives and support to further your project goals. You
Partner, Energy and Sustainability Practices
will learn about:
ScottMadden • The role of energy storage in meeting RPS goals
• The Federal Energy Storage Initiative and ARRA Stimulus funding
8:15 Opening Keynote: The Future U.S. Energy updates
Infrastructure • Distinguishing between bulk storage and distributed storage policy
Energy Storage Technologies as an Integral Facet to support and incentives
Updating the Power Grid and Revolutionizing Moderator:
Technological Advancement Bob Lane
This keynote will provide a status update on the energy storage Corporate Regulatory Policy Manager
market and highlight the latest trends and developments in grid- SEMPRA
scale deployment. This visionary session will explore the various
Panelists:
stakeholder motivations to rapidly expand advanced storage
Alexander Morris
technologies, with the goal of promoting the growth of renewable
Project Manager
energy sources and an enhanced energy infrastructure. In this
Southern California Edison
session, you will learn about:
• Coordinating policy and business objectives with various
Janos Kakuk
organizations and stakeholders Project Manager, Strategic Projects Group
• Aligning business and IT leadership to incorporate storage in
Southern California Edison
business portfolios
• Creating a sustainable market for storage growth through utility-
11:15 Value Propositions and Project Success
scale deployment
Increasing Electric Utility Enterprise Value through
Tom Bialek
Chief Engineer- Smart Grid
Electric Storage and Distributed Generation
San Diego Gas & Electric Technologies: Applications and Best-Practices for
Deployment Success
9:00 Case Study As energy demand increases and renewable energy becomes a more
prominent power source, the nation’s energy infrastructure will need
Successful Implementation to be enhanced to manage these changes. Energy storage and
Southern California Edison (SCE) is one of the leading utilities distributed generation technologies have the potential to
nation-wide in renewable energy procurement, smartgrid significantly add wide-ranging value to the power industry through a
deployment, and energy storage R&D. Coping with strategic spectrum of utility-based applications, which could potentially defer
challenges such as aging infrastructure and the integration of costly large-scale grid upgrades. Dan Rastler, Program Manager of
increasing amounts of intermittent renewable energy has provided Energy Storage and Distributed Generation at the Electric Power
SCE with a unique strategic perspective concerning potential Research Institute (EPRI), will discuss how these technologies can be
applications of and operational uses for energy storage. During this successfully applied to increase utility product value. You will also
session, you will hear senior managers from the advanced learn how:
technology and strategic planning groups on topics including: • Energy storage and distributed generation technologies can
• Potential application-specific uses for energy storage on SCE's grid manage demand peak loads, increase overall system reliability, and
• Valuation approaches and examples: from generation, grid, and solve renewable source intermittency issues
end user perspectives • You can apply small-scale storage to shift peak loads, improve end-
• SCE's "next steps" on energy storage procurement, operation, and user services, and serve as support mechanisms during outages
regulatory vision. • To address barriers in commercialization, including lowering
installed costs and addressing lifetime and maintenance issues
Moderator:
Johannes Rittershausen Dan Rastler
Project Manager, Strategic Projects Group Program Manager of Energy Storage and Distributed
Southern California Edison Generation
Electric Power Research Institute
Panelists:
Paul De Martini
12:00 Project Acceleration
Vice President of Advanced Technology
Southern California Edison Making the Leap from Pilot to Commercialization
Janos Kakuk Since energy storage technology market is in a relatively emergent
Project Manager, Strategic Projects Group phase, narrowing the gap between pilot project status and large-
Southern California Edison scale commercialization is fundamental to the accelerating of this
innovative market space. Apart from various chemistries and
9:45 Morning Networking and Refreshment Break applications of storage technologies, utilities are currently focused
on cost-effective energy storage that can be integrated into existing
systems. This session will explore the work of the Sandia National
10:30 Exploring the Policy Landscape
Laboratories and how they are working to bring innovative electrical
Bringing Energy Storage from Marginal to energy storage technologies to commercialization. You will also
Mainstream: Policy Initiatives learn about:
• Current technology market trends
Energy-related markets are heavily reliant on government policy and
• Opportunities for governmental support
regulation, and the evolving legislative landscape will influence
4 www.EnergyStorageSummit.com • 1-800-882-8684
5. Day Two continued...
• Facilitating a transition from test project to full-scale rollout Hon. Suedeen Kelly
Former Commissioner
Dan Borneo The Federal Energy Regulatory Commission
Senior Engineering Project Manager, Distributed
Energy/Electric Energy Storage Program Ryan Amador
DOE Sandia National Laboratories SGIP Program Manager
The California Center for Sustainable Energy
12:45 Networking Luncheon
3:30 Afternoon Networking and Refreshments
1:45 Streamlining Project Development and
Advancement 4:15 Interactive Venture Capitalist Panel
Investing in Energy Storage: Opportunity Positioning Storage Projects to Attract Venture
Recognition in a Changing Landscape Capital Investment
With the Stimulus package funding R&D for the energy and storage Early adopters of emerging technologies, like energy storage, face a
sectors, continuing renewable portfolio standards, and increases in realm of opportunities as well as challenges. Building a thoughtful
energy demand, the energy storage technology market is rapidly and strategic business-case for energy storage applications is
evolving. Investment appetites are evolving as well. This session will essential as a “first mover” in this market space whether you are a
guide stakeholders on the performance metrics that are driving venture capitalist, technology developer, or energy storage end-user.
investment in new technologies. You will also learn about: In this session, you will hear from Eric Young of Canaan Partners,
• Early stage investment decision making and other visionaries in CleanTech investing, and learn how to:
• How to align technology performance to market opportunities • Develop a compelling value proposition that you can relay to
• Future opportunities for innovations in storage customers, partners and investors
• Make subsequent financings easier through milestone-based
Will Coleman accomplishments
Partner • Align interests of various stakeholders to efficiently build the
Mohr Davidow Ventures business
2:30 Incentives Panel Moderator:
Eric Young
Expanding the Scope of Energy Storage by Partner
Leveraging Federal and State Incentives Canaan Partners
In response to tightened capital markets, the federal government
Visit Web site for panelist information
and numerous states have targeted the energy storage market to
attract investment. In addition to stimulating the local economy,
incentives programs for Smart Grid, turbine, battery, fuel cells, and 5:00 Utility Case Study
distributed generation manufacturers will facilitate further Utility-Scale Implementation & Using Market
development and compliment higher utility-based demand for Mechanisms for Storage-to-Grid Integration
energy storage in years to come. In this panel, you will learn about The utilities constitute one of the primary stakeholder groups in the
economic incentives, including:
• Storage-based funding through grants, tax rebates and credits, and
energy storage arena. Additional parties who stand to gain from the
expanding success of the energy storage market are often reliant on
loan guarantees
• Creating new large-scale storage opportunities by forming strategic
utility-based decision making. This session will provide you with
market insight from PG&E’s storage assets and project
partnerships with manufacturers
• Achieving large-scale results with competitive pricing by leveraging
implementation. You will learn about:
• Energy storage applications for bulk, grid-scale, and demand
an already competitive market response
• Maximizing capital investments though integrating storage
Moderator:
Michael Stosser technologies into the grid and existing infrastructural assets
• Lessons learned
Of Counsel, Energy and Utilities Law Practice
Day Pitney LLC Hal La Flash
Panelists: Director, Emerging Clean Technologies
Hal La Flash PG&E
Director, Emerging Clean Technologies
PG&E 5:45 Close of Day
Day Main Conference
Sessions
three Wednesday, May 26, 2010
7:45 Registration and Coffee
8:15 Chairperson’s Recap of Main Conference Day One
C. Scott Wilson
Partner, Energy and Sustainability Practices pay particular attention to compressed air energy storage. You will
ScottMadden learn about:
• Maximizing wind turbine operations for wind/storage systems
• Competition of utility-scale wind/storage plants with other low-
8:30 Optimizing Existing Systems
carbon technologies such as coal IGCC with CCS
Enhancing the Transmission Infrastructure
There has been great focus on energy storage as a strategy for Samir Succar
enhancing transmission infrastructure utilization and effectively Energy Analyst, Center for Market Innovations
managing renewable source intermittency issues. This session will Natural Resources Defense Council
5
6. Day Three continued...
9:15 Creating a Reliable Power Infrastructure 12:00 Networking Luncheon
Bolstering and Enhancing Smart Grid Employment 1:00 Innovations Panel
through Storage: Best-Practices by San Diego Gas &
Electric Unleashing the Next Generation Storage Market
The Smart Grid will ultimately transform the power industry by This panel of industry experts will explore the future marketplace by
changing how electricity providers operate their systems. Energy highlighting what the most promising technologies, applications
storage is an essential component of successfully integrating Smart and deployment strategies are for mainstream storage use.
Grid technologies into existing networks. With the DOE working to Emerging technologies that facilitate large-scale rollouts will not
support Smart Grid projects through dispersing funding under the only shape the marketplace, but will dictate the entire energy
Stimulus for energy storage project demonstrations, understanding industry. In this session you will learn about:
• Integrating distributed resources and electric hybrid vehicles
the facets of Smart Grid energy storage is critical to maximizing
• Modernizing the grid through diverse technology applications
project development and output. In this session you will learn about:
• Energy storage and enhancing renewable sources
• Self-contained electricity generation and distribution systems serving
as a stability island that complements wider-scale power grids Moderator:
• Storage technologies and Smart Grid infrastructure application
John Del Monaco
• Advancing the economy and creating jobs through adding value to
Manger, Emerging Technology and Strategy
grid systems PSEG Corp.
Tom Bialek Panelists:
Chief Engineer-Smart Grid
San Diego Gas & Electric Samir Succar
Energy Analyst, Center for Market Innovations
10:00 Networking and Refreshment Break Natural Resources Defense Council
Andrew Burke
10:30 Small-Scale Markets Research Faculty, Institute of Transportation Studies
UC Davis
Accelerating Utility-Scale Adoption
Smaller-scale grid-connected storage technologies are making a
strong presence in the energy storage marketplace. Utility-related 1:45 Innovations Panel
applications are enhancing value propositions and bolstering large- Advances in Utility Storage Technologies
scale deployment. Through these technology developments, great In this session, expert panelists will review the latest innovations and
market opportunities are emerging. This session will explore R&D applications of advanced storage technologies currently being
trends and market updates. You will learn about: utilized by the leading electric utilities planning large-scale rollouts.
• Second-use of PHEV and EV batteries
Hear about cutting edge projects and implementation success
• Expanding energy assets by including distributed
stories using the most promising technologies and various
generation technologies applications. Industry experts will explore the future storage
• Capabilities, design, and performance measures
market, speaking to future technologies that will not only dictate
Andrew Burke operations, but the entire energy industry. Storage is early, but
Research Faculty, Institute of Transportation Studies cost per Watt-Hour and total power time density will be the main
UC Davis driving force in the end. You will also hear about:
• Advanced scalable storage technologies and enhancing the grid
• Scaling demonstrations and pilot projects into large and
11:15 Capitalizing on Emerging Market Mechanisms
distributed mainstream storage use
End-Use Energy Storage: Examining Value • Energy storage and renewable sources and insight into future
Propositions and Economic Benefits projects
The energy storage technology market is rapidly evolving and has
opportunity for exponential growth. To date, grid-connected storage Moderator:
has primarily been considered for deployment at utility sites. This Dan Lee Vogler
session will explore the potential for capitalizing on customer-side President & CEO
energy storage installations, and their role in a Smart Grid. Advanced GeoBATTERY Corp. & Energy Storage Partners ( ESP ), LLC
energy storage application for microgrids and other “local” grid Panelists:
mechanisms will be explored. In this session you will learn about:
• The economic value of incorporating customer-sided technology Mariko McDonagh
application into your business-case Senior analyst in the Strategic Projects Group
• Identifying small-scale applications as a mechanism to enhance Southern California Edison
large- scale grid capacity
• “Community storage” and the energy storage market and
John Del Monaco
Manager, Emerging Technologies and Strategy
customer-sided storage as a facet of Smart Grid
PSEG Corp
Moderator:
Other panelists to be announced
Harold Gotschall
Principal
Technology Insights 2:45 Afternoon Networking and Refreshment Break
Panelists: 3:30 Perspectives Panel: Coordinating and Integrating
Charles Toca Commercial Strategies between Diverse Stakeholders
Manager, Utility Savings & Refund, LLC, Strategic Partner
Prudent Energy, Inc. Exploring Individual Needs, Experiences, and
Economic Goals
John Battaglini Establishing clear economic benefits to developing, implementing, or
VP Business Development and Sales investing in energy storage technologies is the first step to accelerating
International Battery this innovative, emerging market space. However, it is critical that the
James McDowall diverse stakeholders collaborate, form partnerships, and effectively
Business Development Manager communicate in order to maximize individual output. This interactive
SAFT America Inc. session will induce peer-to-peer dialogue to provide you with several
6 www.EnergyStorageSummit.com • 1-800-882-8684
8. 535 5th Ave, 8th Floor • New York, NY 10017
2nd Energy Storage Summit
May 24th-26th; San Diego, California
Priority Code: #NAD/NC
Please complete registration form & return to:
Nigel Cummings
Tel.: 646-253-5526
Fax: 212-697-4106
E-mail: nigel.cummings@iqpc.com
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