1. By:
Niharika: 13/92075
Shubhi Rastogi: 13/92074
Archit:
Samshuddin:
Hans Malik:
A lot can happen over coffee..

2. India's largest
Amalgamated Bean Coffee Trading
Company Ltd (ABCTCL)
V.G. Siddhartha, chairman of the CCD
Launched in 1996 in Bangalore,India.
ISO-9002 Certified co.
Over 1500+ cafes spread across 200
cities/towns across India.

3. Café Coffee Day Network
of 1450 cafes across India
185 cafes
64 cafes
172 cafes
191 cafes

4. In 1996
C.C.D. was first set-up at Brigade Road in Bangalore
In 2000
Exported more than 27000 tonnes of coffee valued at US
$ 60m to countries like U.S.A., Europe & Japan.
In 2002
C.C.D. owns & operates 213 cafes in all major cities of
India
In 2008
C.C.D. expanded to 595 cafes in 100 cities of India

5. Mission:- “To be the best Cafe
chain by offering a world class
coffee experience at affordable
prices.”
Vision:- “To be the only office for
dialogue over a cup of coffee.”

6. Product
Wide range of products appealing to Indian coffee and snack
lovers With Indian taste.
Price
Major customer :15- 29 yrs, Price ranges: 20 to 200Rs.
Place
Strategically located outlets (High Street/ Family Entertainment
Centres).
People
People at C.C.D. believe that “People are hired for what they know
but fired for how they behave”.

7. Promotion
C.C.D. does not look at mass media as a viable area of
advertising. It promotes through:Tickets Sales (IPL).
Movies (Main Hoon Na, Kyun Ho Gaya Na, etc).
Sales Promotion (Offer coupons, Gifts vouchers, Café Citizen Cards).
Process
Order process - Based on services (Customer read menu and order).
Flexible delivery process (Customer can go directly, take the
order placed or order delivered on his table).
Physical Evidence
Logo, Colours, Images
RED signifies leadership. WHITE SWIRL signifies purity of
purpose.
Décor & Architecture, Literature &
Dress Code

8. STRENGTHS
Largest retail chain of cafes.
ISO 9002 certified company.
Quality and taste.
Youth oriented brand
WEAKNESS
Weak brand image and lacks strength to maintain brand
loyalty.
Wrong site selection - Losses.

9. OPPORTUNITY
Fastest growing industries in Asia.
Preferred for informal meetings.
Gone international
THREAT
Competition with established and International other coffee
cafes like Barista, Mochas, Gloria Jeans, Coffee Bean & Tea
Leaf and Illy Café.
Hukka Parlours.

10. Online Sales by C.C.D. is also one of the revenue-earning
sources. Products are displayed on its website cafecoffeeday.com
Customers may pay through VISA or Master Card or PayPal.

11. C.C.D. does not use sugar as raw material in any of its
preparations but uses milk cream & Sugar Free as raw
material.
Ice-creams & other eatables are out-sourced from Amul &
local vendors of reputed brands.
All-Day Refresher, most selling product of C.C.D. whose
selling cost is Rs. 100 has a prime cost of just Rs. 20 &
rest all is profit to C.C.D.

12. C.C.D. is the fastest growing Café in the country.
The major competitor undoubtedly Barista.
That Café Coffee day is planning to go international.
The other major things regarding service marketing is that customers
give top priority to the quality of the services / products and ambience.
It is providing tough competition to its competitors by satisfying its
customers with great café experience.
“A lot can happen over coffee” message has touched the hearts of
youngsters who are the largest consumers of C.C.D.

13. A lot more can happen over coffee…
Thank You..!!
Questions