My Profile ATL,BTL & Digital Marketing

Name :- Nihit Gandhi
Educational Qualification :- B.Com (2006) +
MBA(Marketing) 2008
Additional Certification:- Digital/Online
Marketing (IAMAI) 2012
Current Location :- Mumbai
Work Experience :- 5 yrs approx in Mumbai
Industries :- Retail (Consumer Durable), F&B
(QSR) & E-Commerce/Retail (Baby Care)
Brands Worked With :-
17/04/2014 Professional Profile -Nihit Gandhi

Job Responsibilities Handled (Skill Set)
• Marketing Calendar :- Retail & Online Marketing
• Advertising :- ATL + BTL (Strategy + Execution)
• Media :- Print, Radio, Outdoor, Digital , Online, Mobile
• Vendor Management :- Marketing and Digital Agencies, Collaterals,
POP, Research
• New Store Launch:- BTL/Events/ Offers
• Cross Promotions :- Tie-ups/ Alliances
• Analysis :- FF, ATV, Category/Product Contribution, Campaign,
Customer, Google Analytics, FB, Web-Traffic, CPC, E-mail Open
Rates/Clicks, Feedbacks, Research etc.
• Business Development
• Coordination
• Digital :- FB, Google ad words, E-mail marketing, Website
• Budgeting :- Cost Allocation and Campaign Planning A:S
• Buying :- Media

Achievements
Me n Moms
• Launched toiletries through press and magazines, sampling activities for the product
• Launched New website on Magento platform for better e commerce & customer experience
• On boarded digital agencies
• Got FedEx as D&L Partner for hassle free service and improved issues of online logistics
• Formulated processes for ecommerce, handling a team of two executives
• Launched New Product by the name of MEE MEE Toiletries through Press and Magazines
• Launched Successful Christmas Promotion which resulted in growth in ABV and Achieving 93 % Top
line targets
• Introduced due date app for pregnant mothers & Baby’s day out Facebook contest
• Launched POP visibility for all India wholesale, B2B & Retail for new product Toiletries
• Increased top line numbers of e-store monthly basis through SEM campaign with a significant
growth of 30% through paid ads
• Increased the Fan base on Facebook from zero to 30000 fans till date through gratification events
and ads

Achievements
Dominos :-
• Regional Flavor to collaterals in vernacular languages
• Improved performance of struggling stores of single cities where pizza as a category was not matured, have
increased the sales numbers from negative trends to positive through local activations , out of 10 struggling
stores, 6 have recovered and have started performing up to the expectations and meeting budgets.
• Increased Penetration/ Frequency /BPO at regional level through aggressive BTL and Focused marketing
• Have successfully launched 21 new outlets with new marketing initiatives and BTL activations in
Maharashtra & Gujarat.
• Formulated various tools and kits with set objectives focused on customer and business model with the
team
• Trained the store operations team on local marketing, data analysis for CRM activities
• Execution of new product launch : chicken kickers, double burst and Butterscotch mouse cake ,
• Conceptualized & Executed Amchi Mumbai Amcha dominos fest
• Have reduced the volumes of competition stores like pizza hut through aggressive local marketing initiatives
near the common catchments through Focused store Marketing initiatives
• Identified and developed local agencies/vendors for the west region for smooth execution and lesser TAT for
day to day marketing needs including, printing of collaterals, developed local BTL agencies to drive the
execution faster
• Continuous analysis of the stores on parameters of customer, BPO, localities with focused CRM activities
which has increased the no of frequency of the customers ordering at Dominos and has increased the
penetration of customers in the respective localities
• Improved the business penetration of stores through focused local marketing initiatives which have
resulted in improvement in the volumes at a regional level
• Done alliances with top brands like Shoppers Stop, Axis Bank, Mobile Store, Pantaloons, HDFC Bank, Future
group etc for loyalty base and cross promotions
• Addition of new customers by 5-7% through alliance for respective stores and catchments
• Played a crucial role in wow Wednesday and freaky Friday promotion properties

Achievements
Reliance Digital :-
• Successful achievement of footfall targets and top line for Diwali, Ganesh Chaturthi , AC
campaign.
• Played a crucial role in conceptualizing, strategizing and executing Coolest Republic
Bonanza, Super star Carnival, Reliance Digital Anniversary, Rain Gain , Sparkling
Celebrations.
• Played a crucial role in conceptualizing the Digicool AC campaign with 360 degree
activation at all stores which resulted in multifold increase in market share for AC
category.
• Launched Digital Life Catalogue by monthly magazine with vendor ads and Reliance digital
offerings in a cost effective way.
• Launched Focused ATV and Scratch card Offers For Diwali, Ganesh Chaturthi, 15th Aug .
• Launched New Outdoor AC Branded Bus for the First time as an activity for the brand
• Online campaign with yahoo, monycontrol.com resulting in addition of new customers
and increased website traffic.
• Handled and conceptualized events for new store launches with event agencies for store
promotions which resulted in multifold footfalls and conversions.
• Alliances with other brands which resulted in new customer addition and additional
footfalls in all campaigns.

Some Snapshots of work

My Profile ATL,BTL & Digital Marketing

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