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CORPORATE BRANDING
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Recommandé
How to view, value and communicate corporate brand.
Beyond Advertising: The Value of Corporate Brand
Beyond Advertising: The Value of Corporate Brand
Bess Gallanis Inc.
Short presentation from a conference about the importance of powerful corporate branding
Corporate Branding That Sticks Slideshare
Corporate Branding That Sticks Slideshare
Bianca Cawthorne
Corporate Branding Versus
Corporate Branding Versus
International Islamic University Islamabad
Corporate Branding
Corporate Branding
nizmon
Every corporate entity must create a brand and an image. this is not an easy task. but here is step by step points , with case examples. please download .and say so if you like and share it
Re branding the company
Re branding the company
Dr .E. J. Sarma
Created for a Communication Studies capstone project. Considering I double major in Communication Studies and Graphic Design, I thought it would be beneficial to study the relationship between corporate branding and the effect it has on business.
Corporate Branding and The Effect It Has On Business
Corporate Branding and The Effect It Has On Business
Bryan Calabro
PPT from the Brand Valuation workshop with Dr. Rajesh Ingle
Brand Valuation Fundamentals
Brand Valuation Fundamentals
Arthur Lok Jack Graduate School of Business, The University of the West Indies
Executive summary brand Management: Virgin
Executive summary brand Management: Virgin
Subhi Pradhan
Recommandé
How to view, value and communicate corporate brand.
Beyond Advertising: The Value of Corporate Brand
Beyond Advertising: The Value of Corporate Brand
Bess Gallanis Inc.
Short presentation from a conference about the importance of powerful corporate branding
Corporate Branding That Sticks Slideshare
Corporate Branding That Sticks Slideshare
Bianca Cawthorne
Corporate Branding Versus
Corporate Branding Versus
International Islamic University Islamabad
Corporate Branding
Corporate Branding
nizmon
Every corporate entity must create a brand and an image. this is not an easy task. but here is step by step points , with case examples. please download .and say so if you like and share it
Re branding the company
Re branding the company
Dr .E. J. Sarma
Created for a Communication Studies capstone project. Considering I double major in Communication Studies and Graphic Design, I thought it would be beneficial to study the relationship between corporate branding and the effect it has on business.
Corporate Branding and The Effect It Has On Business
Corporate Branding and The Effect It Has On Business
Bryan Calabro
PPT from the Brand Valuation workshop with Dr. Rajesh Ingle
Brand Valuation Fundamentals
Brand Valuation Fundamentals
Arthur Lok Jack Graduate School of Business, The University of the West Indies
Executive summary brand Management: Virgin
Executive summary brand Management: Virgin
Subhi Pradhan
Brand Hierarchies – Brand Architecture: Definition and Types – Brand Extensions: Meaning, Types, Advantages, Disadvantages and Keys to Successful Extensions – Brand Turnaround and Rejuvenation – Brand Globalization: Reasons, Process, Advantages and Disadvantages
Brand Architecture & Brand Extension Stratagies
Brand Architecture & Brand Extension Stratagies
Venkat. P
Co branding
Co branding
Pratibha Khemchandani
Brand is one of the last remaining sources of competitive advantage. Find out why!
The Age of You - Bertrand Chauvet, Interbrand - LeWeb 2014, Dec 10
The Age of You - Bertrand Chauvet, Interbrand - LeWeb 2014, Dec 10
Le Web
The third of my guides on brands, this focuses on a brand's architecture. Here, I discuss how brand strategy, brand culture, and the brand communication which flows from them, are the building blocks of a brand's architecture with examples.
A brand's architecture
A brand's architecture
Geeta Sundaram
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Brand architecture: building brand value. Brand Breakfast 17 April 2014
CharityComms
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Rebranding slide
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Content Extracted from “Strategic Brand Management” 3rd Edition Authors: Kevin Lane Keller M.G. Parameswaran Issac Jacob Presentation developed from SLIM Diploma In Brand Management Students Presentation developed by Leroy J. Ebert (22nd March, 2014)
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Brand Positioning by Leroy J. Ebert
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Determine your brand focus
Determine your brand focus
juanconderevuelta2
Brand hierarchy
Brand hierarchy
Dr. Pravash R Mohapatra
Marketing
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Brand building
tshah_t
This presentation follows the one on brand differentiation and deals with the subject of brand integration between product and corporate brands, between several corporate brands within a conglomerate, and with newly acquired brands. It attempts to explain the need for brand integration and ways in which it can be achieved. You will find links to the relevant pages on my blog site, where I have written more in detail on the brands concerned.
Brand integration
Brand integration
Geeta Sundaram
In this presentation on brand-building, I focus on brand extensions, and discuss types of brand extensions, what to ensure when extending a brand as well as corporate brand extensions that are rarely discussed. I explain brand extensions and why companies resort to them, and I also outline the dangers of over-extension. More importantly, I urge companies to put their brand and customers at the centre of all brand extensions.
Brand extensions
Brand extensions
Geeta Sundaram
brand positioning
Crafting the brand positioning
Crafting the brand positioning
Naval Jain
Brand architecture
Brand architecture
Amit Mohanty
The presentation outlines the steps you need to go through to help you create a sub brand for your products or services.
How to create a sub brand by John Kennedy
How to create a sub brand by John Kennedy
Kennedy Andersson AB
Brand rejuvenation expect_advertising_inc
Brand rejuvenation expect_advertising_inc
magamongidi
6. BRAND PORTFOLIO & ARCHITECTURE
6. BRAND PORTFOLIO & ARCHITECTURE
6. BRAND PORTFOLIO & ARCHITECTURE
Mohammad Ghazizadeh
abt brands identification
Brand hierarchy
Brand hierarchy
Mukul Babbar
Branding for Dummies, can't miss presentation Video
Brand building-brand-management-process-1219832322992103-8
Brand building-brand-management-process-1219832322992103-8
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Who are the most famous female mathematicians and their contributions? If you think that the world of math is exclusive for men, think again. http://www.corporateidentitypackage.net
History of Corporate Identity
History of Corporate Identity
historyofcorporateidentity
The Branding People (TBP) is a team of artistic and creative brand designers with a fine hold on portraying brand’s message in the most elegant manner. A presentation " All about Branding" shared by TBP team on brand identity, design strategic planning and on branding facts.
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All About Branding- Brand Identity, Design and Branding Facts
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Contenu connexe
Tendances
Brand Hierarchies – Brand Architecture: Definition and Types – Brand Extensions: Meaning, Types, Advantages, Disadvantages and Keys to Successful Extensions – Brand Turnaround and Rejuvenation – Brand Globalization: Reasons, Process, Advantages and Disadvantages
Brand Architecture & Brand Extension Stratagies
Brand Architecture & Brand Extension Stratagies
Venkat. P
Co branding
Co branding
Pratibha Khemchandani
Brand is one of the last remaining sources of competitive advantage. Find out why!
The Age of You - Bertrand Chauvet, Interbrand - LeWeb 2014, Dec 10
The Age of You - Bertrand Chauvet, Interbrand - LeWeb 2014, Dec 10
Le Web
The third of my guides on brands, this focuses on a brand's architecture. Here, I discuss how brand strategy, brand culture, and the brand communication which flows from them, are the building blocks of a brand's architecture with examples.
A brand's architecture
A brand's architecture
Geeta Sundaram
Rhiannon Lowe, senior brand manager, Cancer Research UK
Brand architecture: building brand value. Brand Breakfast 17 April 2014
Brand architecture: building brand value. Brand Breakfast 17 April 2014
CharityComms
Type of Branding Strategy in Brand Management
Branding strategy
Branding strategy
Narendra Okte
Rebranding Re branding Branding
Rebranding slide
Rebranding slide
Maswadi Bin Aziz
Content Extracted from “Strategic Brand Management” 3rd Edition Authors: Kevin Lane Keller M.G. Parameswaran Issac Jacob Presentation developed from SLIM Diploma In Brand Management Students Presentation developed by Leroy J. Ebert (22nd March, 2014)
Brand Positioning by Leroy J. Ebert
Brand Positioning by Leroy J. Ebert
LeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)
comercio internacional
Determine your brand focus
Determine your brand focus
juanconderevuelta2
Brand hierarchy
Brand hierarchy
Dr. Pravash R Mohapatra
Marketing
Brand building
Brand building
tshah_t
This presentation follows the one on brand differentiation and deals with the subject of brand integration between product and corporate brands, between several corporate brands within a conglomerate, and with newly acquired brands. It attempts to explain the need for brand integration and ways in which it can be achieved. You will find links to the relevant pages on my blog site, where I have written more in detail on the brands concerned.
Brand integration
Brand integration
Geeta Sundaram
In this presentation on brand-building, I focus on brand extensions, and discuss types of brand extensions, what to ensure when extending a brand as well as corporate brand extensions that are rarely discussed. I explain brand extensions and why companies resort to them, and I also outline the dangers of over-extension. More importantly, I urge companies to put their brand and customers at the centre of all brand extensions.
Brand extensions
Brand extensions
Geeta Sundaram
brand positioning
Crafting the brand positioning
Crafting the brand positioning
Naval Jain
Brand architecture
Brand architecture
Amit Mohanty
The presentation outlines the steps you need to go through to help you create a sub brand for your products or services.
How to create a sub brand by John Kennedy
How to create a sub brand by John Kennedy
Kennedy Andersson AB
Brand rejuvenation expect_advertising_inc
Brand rejuvenation expect_advertising_inc
magamongidi
6. BRAND PORTFOLIO & ARCHITECTURE
6. BRAND PORTFOLIO & ARCHITECTURE
6. BRAND PORTFOLIO & ARCHITECTURE
Mohammad Ghazizadeh
abt brands identification
Brand hierarchy
Brand hierarchy
Mukul Babbar
Branding for Dummies, can't miss presentation Video
Brand building-brand-management-process-1219832322992103-8
Brand building-brand-management-process-1219832322992103-8
Barry Durocher
Tendances
(20)
Brand Architecture & Brand Extension Stratagies
Brand Architecture & Brand Extension Stratagies
Co branding
Co branding
The Age of You - Bertrand Chauvet, Interbrand - LeWeb 2014, Dec 10
The Age of You - Bertrand Chauvet, Interbrand - LeWeb 2014, Dec 10
A brand's architecture
A brand's architecture
Brand architecture: building brand value. Brand Breakfast 17 April 2014
Brand architecture: building brand value. Brand Breakfast 17 April 2014
Branding strategy
Branding strategy
Rebranding slide
Rebranding slide
Brand Positioning by Leroy J. Ebert
Brand Positioning by Leroy J. Ebert
Determine your brand focus
Determine your brand focus
Brand hierarchy
Brand hierarchy
Brand building
Brand building
Brand integration
Brand integration
Brand extensions
Brand extensions
Crafting the brand positioning
Crafting the brand positioning
Brand architecture
Brand architecture
How to create a sub brand by John Kennedy
How to create a sub brand by John Kennedy
Brand rejuvenation expect_advertising_inc
Brand rejuvenation expect_advertising_inc
6. BRAND PORTFOLIO & ARCHITECTURE
6. BRAND PORTFOLIO & ARCHITECTURE
Brand hierarchy
Brand hierarchy
Brand building-brand-management-process-1219832322992103-8
Brand building-brand-management-process-1219832322992103-8
En vedette
Who are the most famous female mathematicians and their contributions? If you think that the world of math is exclusive for men, think again. http://www.corporateidentitypackage.net
History of Corporate Identity
History of Corporate Identity
historyofcorporateidentity
The Branding People (TBP) is a team of artistic and creative brand designers with a fine hold on portraying brand’s message in the most elegant manner. A presentation " All about Branding" shared by TBP team on brand identity, design strategic planning and on branding facts.
All About Branding- Brand Identity, Design and Branding Facts
All About Branding- Brand Identity, Design and Branding Facts
TBP - Brand Design Agency
Building brand infosys
Building brand infosys
Thakur Vinod
A corporate branding is describing when a company applies their name to a particular item. The item and the organization together turn into the "brand." At times, the brand will include one item, in spite of the fact that it can be far more extensive and include different items that are promoted under one primary brand name, which is something known as family branding.
Corporate branding
Corporate branding
Mukeshkumar Dubey
Do we really know everything about the brands that we come across everyday? Probably not.
25 Surprising Facts about Brands
25 Surprising Facts about Brands
Happy Marketer
44228677 strategic-management-at-infosys-business-strategy
44228677 strategic-management-at-infosys-business-strategy
Arun Prakash
The Apple logo is one of the most famous logos in the world. Apple fans not only put this logo on their vehicles to show their loyalty, they go to the extreme of tattooing themselves with it, a level of dedication very few brands achieved.
Apple's Brand and Identity
Apple's Brand and Identity
Yekaterina Odintsova
En vedette
(7)
History of Corporate Identity
History of Corporate Identity
All About Branding- Brand Identity, Design and Branding Facts
All About Branding- Brand Identity, Design and Branding Facts
Building brand infosys
Building brand infosys
Corporate branding
Corporate branding
25 Surprising Facts about Brands
25 Surprising Facts about Brands
44228677 strategic-management-at-infosys-business-strategy
44228677 strategic-management-at-infosys-business-strategy
Apple's Brand and Identity
Apple's Brand and Identity
Similaire à CORPORATE BRANDING
Buku ini memberikan cara baru untuk melihat branding B2B bahkan bagi manager bisnis yang berpengalaman. Memberikan studi kasus yang telah terbukti mampu menghidupkan manajemen brand B2B
133 191102 B2B Brand Management 6-7 by Philip Kotler and Waldemar Pfoertsch
133 191102 B2B Brand Management 6-7 by Philip Kotler and Waldemar Pfoertsch
Lia s. Associates | Branding & Design
making by BMS (MCC community)- prashant M
Brand mangement main
Brand mangement main
prashhh
great presentation...MCC college..
Brand mangement by Prashant Mirgule..
Brand mangement by Prashant Mirgule..
prashhh
Expenditure on brand building may be percieved as costly especially when viewed against the backdrop of the recently economic downturn. However, to unlock the potential inherent in any strategic move, business managers need to elevate the proposition through the adoption of the concept of branding.
Branding and business strategy
Branding and business strategy
Bolaji Okusaga
Ceo interview icr_about_branding
Ceo interview icr_about_branding
TAYHO INVESTMENT, TRADING AND SERVICE JSC
The Brand Building : Developing Brand Asset Valuator And Brand Association( Empirical Study On Traditional Snack Food In Indonesia)
Klibel5 bus 25
Klibel5 bus 25
KLIBEL
Actively connecting with consumers and employees needs divergent thinking that in the process of brand creation.
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Brands By Design
Shanti1130
BrandAsian_Credentials_November_2015
BrandAsian_Credentials_November_2015
Joseph Baladi
The second in a series of my guides on brand building, it focuses on corporate brands, how they differ from product brands, what they have in common with them, how they relate to each other, and more. Importantly, it focuses on the need to build corporate brands, and clarifies whether brand purpose or customer-facing businesses are essential to creating a corporate brand. Finally, it helps us understand why corporate brands are not about corporate communications or marketing alone. Why they need a composite corporate brand strategy to relate to all stakeholders of companies.
Building a corporate brand
Building a corporate brand
Geeta Sundaram
slides final
slides final
Asma Shahid
Brand positioning, Brand stretch and Brand extension
Brand positioning
Brand positioning
Dr. Shiv S Tripathi
Brand Management
Brand Planning and Management_MBA(RM).pptx
Brand Planning and Management_MBA(RM).pptx
Krishnamohan Vaddadi
Branding Of SMEs
Branding Of SMEs
Mansoor Khan
A short 10 point presentation for Startups on the importance of early stage branding.
Branding for startups
Branding for startups
nascent
This presentation was created by Sayan Das, IIT Bombay, as a part of coursework for the internship under Professor Sameer Mathur, IIML
Case file: P&G
Case file: P&G
Sayan Das
BoAt is an India-based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers, and premium rugged cables.
BOAT.pptx.pdf
BOAT.pptx.pdf
vijay181360
THIS PRESENTATION IS OLD. SEE UPDATED VERSION 2019. Learn more about how to optimize Brand Architecture to provide a clear and leverage able ‘face’ for your business strategy.
Assessing Your Brand Architecture August 2015
Assessing Your Brand Architecture August 2015
Carol Phillips
With reference to ITC and TATA Motors
Relevance of Single Branding VS Umbrella Branding
Relevance of Single Branding VS Umbrella Branding
JenyRajee
This is the second session (Sep 8) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
Brand Masterclass Week Two
Brand Masterclass Week Two
Idris Mootee
Recently, I conducted sessions on What is Branding? Types of Branding and Focused on Corporate Branding. First thinking First, Branding is NOT a logo :) However, a good number of videos on youtube on branding are telling logo creation is branding. God bless them!
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Similaire à CORPORATE BRANDING
(20)
133 191102 B2B Brand Management 6-7 by Philip Kotler and Waldemar Pfoertsch
133 191102 B2B Brand Management 6-7 by Philip Kotler and Waldemar Pfoertsch
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Brand mangement by Prashant Mirgule..
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Branding and business strategy
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Ceo interview icr_about_branding
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Brand positioning
Brand positioning
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Brand Planning and Management_MBA(RM).pptx
Branding Of SMEs
Branding Of SMEs
Branding for startups
Branding for startups
Case file: P&G
Case file: P&G
BOAT.pptx.pdf
BOAT.pptx.pdf
Assessing Your Brand Architecture August 2015
Assessing Your Brand Architecture August 2015
Relevance of Single Branding VS Umbrella Branding
Relevance of Single Branding VS Umbrella Branding
Brand Masterclass Week Two
Brand Masterclass Week Two
Branding Session_Day2 by Dharam Mentor, University of the Arts London
Branding Session_Day2 by Dharam Mentor, University of the Arts London
CORPORATE BRANDING
1.
REPRESENTING….. BY:- NIKITA
NARANG SURBHI JAIN
2.
CORPORATEBRANDING…..PAISA-POWER-POLITICS
3.
CORPORATE BRANDINGA NEW
GLOBAL TREND… A Product Of Millions Of Experiences That A Company Creates
4.
5.
AD CAMPAIGN
6.
LOGO OR
7.
A SLOGANNOOOO
8.
CORPORATE BRANDING “Corporate
branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equityto create product brand recognition.”
9.
Corporate branding ka
fayda kya?? A TYPICAL QUESTION IN ONE’S MIND….
10.
11.
Gains customer confidence
and adds valueto the market offering.
12.
13.
It is expensive
to build multiple brandsIMPORTANCE OF CORPORATE BRANDING Unilever Product Logo
14.
PROCESS OF CORPORATE
BRANDING Are built over time
15.
PROCESS OF CORPORATE
BRANDING 1. DISCOVERY PROCESS Define the target market Example: Johnson and Johnson.
16.
17.
18.
19.
PRODUCT BRANDING GAURI
KHAN AISHWARYA KAREENA BIPASHA
20.
21.
Its role never
disappears,& remains the standard which the company upholds.Bottled water BISLERY Chocolate CADBURY Coffee NESCAFE
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