- Program in Search Engine Marketing from Google for the first time in India - Prepares the participants to take GAP Exam. (GAP Fundamentals Exam fee waived off for participants) - Participants would be provided marketing vouchers worth Rs. 2500 to test their campaigns during the program. - Sessions by Knowledge Experts from Google. - Designed with a mix of case discussions, assignments and projects besides the lectures in class - Opportunity to Network and Learn from the best in the corporate world - 250+ professionals have already been trained in this program. - Graded Certificate of Successful Completion from Google and NIIT Imperia

1. Knowledge Partner Delivered By

2. Knowledge Partner Delivered By
Contents
• Broad Contours
• Who Should Attend
• Unique Features of Program
• Program Modules
• Detailed Program Contents
12/4/2012 AOAP 10 Ver. 1.0

3. Knowledge Partner Delivered By
Broad Contours
Program Faculty :Priyanka Kapuria
Duration : Four Months
Eligibility : Graduation in any discipline with (including Diploma
holders) and preferable experience of 2 years
Schedule : Once a week on Sunday, 2:00 pm – 5:00 pm
Classes Commences on or after : Feb 24, 2013
Program Fee : Rs. 33,000/- + 12.36 % service tax = Rs. 37,079/-
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4. Knowledge Partner Delivered By
Who should attend?
• Professionals in Marketing/Publishing/e-
business/Advertising
• Professionals who want to shift to online marketing or
those who are beginners in online marketing.
• Professionals who seek to improve the performance of
their online marketing campaigns.
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5. Knowledge Partner Delivered By
Unique Features
• Program in Search Engine Marketing from Google for the first time in India
Unique • Prepares the participants to take GAP Exam. (GAP Fundamentals Exam fee
Program
waived off for participants)
• Participants would be provided marketing vouchers worth Rs. 2500 to test
Practical their campaigns during the program.
Exposure
• Sessions by Knowledge Experts from Google.
• Designed with a mix of case discussions, assignments and projects besides
Pedagogy the lectures in class
• Opportunity to Network and Learn from the best in the corporate world
Peer Learning
• 250+ professionals have already been trained in this program.
Certification • Graded Certificate of Successful Completion from Google and NIIT Imperia
12/4/2012 AOAP 10 Ver. 1.0

6. Knowledge Partner Delivered By
Program Modules
• Introduction to Online Advertising and AdWords
• AdWords Account and Campaign Basics
• AdWords Ad Formats
• Policies and Ad Quality Issues
• AdWords Targeting and Placement
• AdWords Bidding and Budgeting
• Optimising Performance
• Display Advertising on the Google Display Network and
Mobile Advertising
• Performance Monitoring and Conversion Tracking
• Overview of Local Business Listings and Maps
• Selling and Representing AdWords
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7. Knowledge Partner Delivered By
Profile of previous Batch
• Employees from Eureka Forbes, Thomas Reuters, Lloyd, Godrej, Hermes
Developers, Everonn Education, TOI, ZEE etc. enrolled for the program.
• Average Age of Batch – 29 years
Participants based on Sector
Participants breakup on Age
Manufactur
ing Others IT/ITES
14% 18% 18%
36+
20%
Education 33-35
21% 7% 22-27
50%
Internet / Advertising
Web / Media 28-32
4% 25% 23%
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8. Knowledge Partner Delivered By
CLASSROOM SNAPSHOTS
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9. Knowledge Partner Delivered By
Experience Sharing
“The most appreciative features of this program are
experiential learning, sharing of good practices, sessions by
Google experts and our instructor”
Sachin Mohadikar
Global Marketing Manager, SingTel
“Approach of the faculty towards the problems
reported by each participant is commendable”
Shraddha Rathi,
Deputy Manager, Reliance Communication
“The unique benefits of this program are freedom to learn
and get used to AdWords by working on your own AdWords
account; program can be done from anywhere across the
country; and is certified by Google”
Mohit Kapoor
Marketing Manager, 3M India Ltd.
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10. Knowledge Partner Delivered By
Conference Call
/Information Session
• Why should I attend the conference
call?
– To evaluate the program rigorously and in
depth before taking a final decision
• Who will host the call?
– Program Faculty – Ms. Priyanka Kapuria
& NIIT Imperia Product Management
Team would address the queries
regarding the program
• How can I register for the conference
call?
– Register Online (You will see the next
available conference date in the same
link)
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11. Knowledge Partner Delivered By
How to Apply
• Registration forms & Fee
• Application forms can be obtained from www.niitimperia.com or at local NIIT
IMPERIA Centres
• Candidates could also apply online at www.niitimperia.com
• Application form along with the registration Fee be submitted at NIIT Imperia
centre. The registration fee is Rs. 33, 000/- + 12.36% Service tax = Rs. 37,079/-.
• Important Dates
– Registration for the Batch will close : December 29, 2012 (Early Bird)
January 27, 2013 (Regular)
– Classes commence on or after: Feb 24,2013
Application Foreclosure Clause:
Please be aware that seats are limited at every location for this program. Therefore,
1. Applications can be foreclosed anytime (at all or some select locations) with a
notice posted on the NIIT Imperia website.
2. Applicants are advised to apply as early as possible to ensure their candidature
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12. Knowledge Partner Delivered By
Documents Required for Application
1 Passport size photo affixed [Latest photo with
light backdrop]
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13. Knowledge Partner Delivered By
SYNCHRONOUS LEARNING - NIIT
IMPERIA
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14. Knowledge Partner Delivered By
NIIT IMPERIA - TECHNOLOGY EDGE
 35 Classrooms in 23 cities
 Direct one-to-one interaction is ensured through individual ICT
systems for each student:
 High-performance PCs
 Webcam
 Audio system and microphone at each workstation,
connected directly to faculty at institutes
STUDIO VIEW  Classroom interactions & ambience are facilitated by clusters of
student-stations and camera & projection systems that span the
full classroom.
 6 Synchronous Learning Centers created within corporate
premises
 Learning Management System (LMS):
• supplementary e-learning
• program-specific notices
• online submission of assignments
• reminder services
• online testing
CLASSROOM VIEW • student records
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15. Knowledge Partner Delivered By
SNAPSHOT OF STUDENT PC - TYPICAL STUDENT VIEW
FACULTY
SLIDE SHOW / WHITE BOARD
STUDENT VIDEO
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16. Knowledge Partner Delivered By
SYNCHRONOUS LEARNING
REPLICATION OF LIVE CLASSROOM
Full features of face-to-face
teaching
Raised-hand-seeking-teacher's-
attention
Tabulation of responses
Quizzes randomly created by the
teacher
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17. Knowledge Partner Delivered By
DETAILED MODULE-WISE
CONTENTS
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18. Knowledge Partner Delivered By
1. Introduction to Online Advertising and AdWords
Module Contents
• Overview of Online Advertising
• Overview of AdWords , AdCenter, and Yahoo Advertising
• Getting started with AdWords
2. AdWords Account and Campaign Basics
Module Contents
• Account Management Basics
• AdWords Campaign Management Basics
• Tools to analyze Industry Insights and Trends
• Ad Group Management Basics
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19. Knowledge Partner Delivered By
3. AdWords Ad Formats
Module Contents
• Overview of Ad Formats
• Creating ads-text/mobile/display
• Ad Formats Guidelines and Best Practices
4. Policies and Ad Quality Issues
Module Contents
• AdWords Policies
• Ad and Site Quality
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20. Knowledge Partner Delivered By
5. AdWords Targeting and Placement
Module Contents
• Overview of Targeting and Placements
• Keyword Match Type and Keyword Targeting
• AdWords Language and Location Targeting
• Placement Targeting for the Content Network
6. AdWords Bidding and Budgeting
Module Contents
• Overview of Bidding
• Overview of Budgets
• Overview of Billing and Payment Options
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21. Knowledge Partner Delivered By
7. Optimizing Performance
Module Contents
• Overview of Optimization
• Optimizing AdWords Campaigns and Ad Groups
• Optimizing Websites and Landing Pages
8. Display Advertising on the Google Display Network and
Mobile Advertising
Module Contents
• Value of Display and the Google Display Network
• Value of Display on YouTube
• How does Mobile Advertising work
• Benefits of Mobile Advertising
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22. Knowledge Partner Delivered By
9. Performance Monitoring and Conversion Tracking
Module Contents
• Overview of Performance Monitoring and Conversion Tracking
• AdWords Reporting
• Troubleshooting through Reports
• Conversion Tracking Basics
• Google Analytics
• Case Studies
10. Overview of Local Business Listings and Maps
Module Contents
• Understanding Free and Paid Local Listings
• Advertising on Google Maps
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23. Knowledge Partner Delivered By
11. Selling and Representing AdWords
Module Contents
• The AdWords Value Proposition
• Selling the Benefits of AdWords
• Maintaining Client Relationships
12/4/2012 AOAP 10 Ver. 1.0

24. Knowledge Partner Delivered By
For More Information,
Call Us At 1800 266 0304
(Or)
Write to imperia@niit.com
12/4/2012 AOAP 10 Ver. 1.0