This document provides an overview of an electric car workshop. The workshop aims to help salespeople assist customers in choosing electric vehicles that suit their lifestyles and needs. It covers topics like defining electric cars, comparing them to gas vehicles, the history of electric cars, types of electric cars available, and how to charge electric cars. It also discusses factors like government incentives, emissions, fuel costs and maintenance. Through exercises, the workshop teaches salespeople to understand different customer profiles and lifestyles in order to match customers to appropriate electric vehicle options.

1. Electric
Car Workshop
Presented by:
Jason Carter
Chi Ni
Sandra Frazier

2. Purpose
Given a descriptive list of available and soon-to-
be available electric cars in the U.S.,
salespersons will choose to help consumers
determine which, if any, of the available cars are
best suited to their lifestyles and/or needs.

3. Learning Objectives
Describe Electric Cars
Identify Future of Electric Cars
Assist Customers with Electric Car Purchases
Summary

4. Electric Car Defined
Automobile propelled
by electric motor(s)
Using electrical energy
stored in batteries
Rechargeable by
common household
electricity
http://www.hybridcars.com/electric-car

5. Comparison
Plug-in hybrid car similar to Uses two or more distinct
conventional hybrid vehicle— power sources to move the
both use gasoline engine as vehicle
well as an electric motor Referred as hybrid electric
Larger battery packs vehicles (HEVs), which
recharged by connecting to combine an internal
common household combustion engine and one
electricity or more electric motors
Driven for long distances
without using gasoline
http://en.wikipedia.org/wiki/Hybrid_cars
HTTP://WWW.HYBRIDCARS.COM/PLUG-IN-HYBRID-CARS

6. History
 First popular in late-19th century
and early 20th century
 Decline due to advances in
internal combustion engine
technology and mass production German electric car, 1904,
of cheaper gasoline with the chauffeur on top
 Renewed interest in mid 2000s
due to rapidly increasing oil
prices and the need to curb
greenhouse gas emissions
 Short-lived interest in the 1970s
and 80s energy crises
(wikipedia)
http://www.electricauto.org/?page=EVHistory
Thomas Edison and an
electric car in 1913

7. Types of Electric Cars
Nissan Leaf
MiEV I
Wheego Life
Smart Electric Drive
Coda Sedan
Think City
Ford Focus Electric
Phoenix MotorCars SUV The REVAi/G-Wiz i electric car charging
Tesla Roadster 2.5 from an on-street station in London

8. Electric Cars Available in U.S.
Tesla roadster 2.5 Coda Sedan
Wheego Life
MiEV i
Ford Focus Electric Nissan Leaf
Think City
Smart Electric Drive
http://www.electricauto.org/?page=EVForSale

9. Comparison with Gasoline Vehicles
Potential benefits Hurdles & limitations
 Zero tailpipe emissions More expensive
 Less dependence on imported Shorter travel range and
oil longer refueling time
 Cost-effective battery Lack of recharging
technology
infrastructure
 Low maintenance costs
Battery range anxiety
 Government supporting policies
and economic incentives Bigger weight and bulk
 Smoother acceleration and Less interior space
braking Less roadway noise;
 More efficient in converting (wikipedia)
stored energy
 Emergency backup supply
during blackouts

10. Case Study
Work in Groups
Read Instructions
Reflect on Outcome

11. Learning Objectives
Describe Electric Cars
Identify Future of Electric Cars
Assist Customers with Electric Car Purchases
Summary

12. Charging Levels
Level 1:
 Uses 120-volt, single-phase outlet for a three-prong grounded plug for US
 Takes between 8 to 14 hours to fully charge a vehicle
Level 2:
 Increases charge power by 5x
 Decreases the typical full charge time down to 4-8 hours
 Disadvantage managing heat produced in battery through charging
process
Level 3:
 Fast Charging, requires very high levels of voltage and current
 Big advantage is speed
 Some charge in 15 minutes, depends on the battery type and chemistry
 Perfect for: fleets; traveling cross-country; and emergency charging

13. Chargers, Connectors, and Methods
Oh My!
Terminology can be confusing, use caution
when educating the customer
Know difference between:
 Chargers
 Connectors
 Standard methods for charging EVs

14. Charger Defined
Converts AC power supply to DC and uses it
to charge the vehicle batteries.
Many modern plug-ins have their own on-
board charger
Discrete unit or electronics can be integrated
into the drivetrain or another component
Exist off the vehicle, as in the case of DC
quick chargers
http://www.pluginamerica.org/

15. There’s an App for That
Advise the customer to use the following
Location Apps:
 Darwin 3D EV Charger Find
 $0 cost
 Ecotality Blink App
 $0 cost
 Recargo App
 $0 cost
http://www.pluginamerica.org/accessory-tracker?
type=Software&level=All&nrtl=All

16. EV Benefits
Federal Incentives
State Incentives
Environmental
Customer

17. Emissions
Do not come from tailpipe
Zero-emission vehicles
Produced from electric power plants
Lower for electricity generated from power plants
than from engines running on gasoline or diesel
If electricity is generated from nonpolluting,
renewable sources, there are no emissions.
http://www.afdc.energy.gov/afdc/vehicles/electric_ben
efits.html

18. Fuel Economy Benefits
No liquid fuels
Fuel economy of all-electric vehicles is usually
expressed as kilowatt hours per 100 miles
(kWh/100 mi).
Typical electric vehicle gets 32 kWh/100 mi in the
city and 36 kWh/100 mi on the highway.
http://www.afdc.energy.gov/afdc/vehicles/electric_benefits
.html

19. Fuel Costs
Less expensive to run than gasoline and diesel
vehicles
EVs only run on electricity
Typical electric vehicle costs $0.02 to $0.04
per mile for fuel (based on average U.S.
electricity price)
http://www.afdc.energy.gov/afdc/vehicles/electric_benefits
.html

20. Maintenance
Require less maintenance than conventional
vehicles because:
 Battery, motor, and associated electronics
require no regular maintenance
 There are no fluids to change aside from
brake fluid
 Brake wear is significantly reduced due to
regenerative braking
 There are far fewer moving parts compared to
a conventional gasoline engine
http://www.afdc.energy.gov/afdc/vehicles/electric_mainten
ance.html

21. Case Study
Work in Groups
Read Instructions
Reflect on Outcome

22. Learning Objectives
Describe Electric Cars
Identify Future of Electric Cars
Assist Customers with Electric Car Purchases
Summary

23. What’s My Drive? Lifestyles/Trends
Family Car Work Car
 Small Family  Commuter
 Big Family  Hard Worker
 First-time Buyer  The Boss
Play Car Eco-friendly Car
 Off Roader  Extended-range Electric
 Sun Lover Vehicle
 Fun to Drive

24. Let’s Make a Match
Sedans Crossovers
Hatchbacks Coupes
SUVs Convertibles
Minivans Sports
Full-size Vans Pickups
Station Wagons Ultra expensive
Luxury Sedans

25. Selling Electric Cars
Nissan Leaf Think City
MiEV I Ford Focus Electric
Wheego Life Phoenix MotorCars SUV
Smart Electric Drive Tesla Roadster 2.5
Coda Sedan

26. Role-Play ~ Electric Car Purchases
Family Car Work Car
 Small Family  Commuter
 Big Family  Hard Worker
 First-time Buyer  The Boss
Play Car Eco-friendly Car
 Off Roader  Extended-range Electric
 Sun Lover Vehicle
 Fun to Drive

27. Learning Objectives
Describe Electric Cars
Identify Future of Electric Cars
Assist Customers with Electric Car Purchases
Summary

28. Workshop Summary Overview
You should now be able to:
Describe Electric Cars
Identify Future of Electric Cars
Assist Customers with Electric Car Purchases

29. Putting It All Together Role-Play
You will assist customers in their electric car
purchases
Pair up
Read the scenario
Choose to be customer/salesperson
Write a one-minute reflection on your experience

30. Thank You for Attending!