http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
9. Your Account
• Same Email And
Password login used with
other Google Accounts
• Billing Information
• General Settings
10. Campaigns
• Settings on which parts of the Google
Network it belongs to
• One or more ad groups
• A daily budget and bidding settings
• Language, location, mobile and ad schedule targeting settings
• Other ad settings like a frequency cap, ad rotation, start/end
date and keyword
• matching options
• Ad extensions
• Some other settings for special campaigns (eg. Shopping and
Dynamic Search Ad
• campaigns)
11. Ad Groups
• One or More Ads
• Keywords
• Display Network Targeting
Methods
(eg. placements, topics, Interests,
demographics and remarketing)
• Mobile Bid Adjustment
• Special Campaign
Settings
(eg. Shopping and Dynamic
Search Ad campaigns)
• Ad Extensions
16. Language Targeting
• Target 1 or More
• Write In The Same
Language You’re
Targeting
• No Translation
• Default Language
• Language People Type
https://support.google.com/adwords/answer/1722078
17. Location
• Location Of Interest
.com, .com.au, co.nz
Southport Plumber
User Settings
• Physical Location
IP Address
ISP Details
GPS, WI-Fi, Cell Tower
• Google Decides
28. Click Though Rate (CTR)
• Historical CTR for Keyword
• Historical CTR of Display URL’s in Ad Group
• Account Performance In Geographical Region
• Overall Account Performance
29. Relevance
• Relevance of the keyword to the ads in the ad group
• Relevance of the keyword and the ad to the search query
30. Landing Page Quality
• Relevant And Original
Content
• Transparency
• Ease Of Navigation
• Loading Time
31. Relevance
• Easier and cheaper for a keyword to enter the ad
auction
• Lower CPCs
• Lower first page bid estimates
• Lower top of page bid estimates
• Higher ad positions
33. Standard Remarketing
Show ads to your past visitors as they browse Display
Network websites and use Display Network apps.
34. Dynamic Remarketing
Show dynamic ads to past
visitors with products and
services they viewed on
your website as they browse
Display Network websites
and use Display Network
apps.
35. Remarketing For Mobile Apps
Show ads to people who
have used your mobile app
or mobile website as they
use other mobile apps or
browse other mobile
websites.
36. Remarketing Lists For Search Ads
Show ads to your past
visitors as they do follow-up
searches for what they need
on Google, after leaving
your website
37. Video Remarketing
Show ads to people who
have interacted with your
videos or YouTube channel
as they use YouTube and
browse Display Network
videos, websites, and apps
39. Google AdWords Help Centre
Support.Google.com/Adwords
Loves Data Training For Google Certification
LovesData.com/Services/Training-Education
Google Ad Set Up And Management
PositiveBusinessOnline.com
$75 Coupon For Google Adwords
http://www.google.com/ads/adwords-coupon.html