1. Social Strategy: #GettingItRight
Niketa Patel, Director of Content
@Niketa, @RebelMouse

2. State of Social Media
• Social media has greatly evolved over the last few years.
Users have become much more sophisticated.
• It‟s one thing to the first in terms of breaking news, but it‟s
everything to be right!
• Instagram launches video – 15 sec clips with 13 filters.
Stats = 16b photos, 1b likes daily, 130m users
• Hashtags arrive on Facebook. Hashtags truly are the global
currency of social media now.
• Yumblr was born recently! Yahoo recently acquired Tumblr
for $1.1b
• Vine says it has 13m users & just released an Android app.
• Facebook has a billion+ users, 1 million advertisers world
wide now even though teens are getting bored of it.

3. Global Social Amplification Continues

4. Newsrooms Should Evolve Too!
• Modern newsrooms should be social at
their core
• No need for one lone social media editor
anymore
• Each newsroom should have a social media
team
• Social team should be focused on social
reporting, news gathering, training which
should all centralized
• Connect social, video and mobile teams

5. Social Consumption Driven By Mobile
• Photos – Instagram, Snapchat
• Video – Vine, Tout, SocialCam
• Sound – Soundcloud, MySpace?
• Data – Yelp, Waze, Apps

6. Curation Is The New Form of Publishing

7. Global Social Sentiment
• In the UK, US, Russia, the Czech
Republic & Spain, about half of all
adults now use Facebook & similar
websites.
• Social networking sites are also
popular in lower-income nations,
where, once people have access
to the internet, they tend to use it
for social networking.
Source: Pew Research Center, Dec. 2012

8. Expressing Views on Social

9. Huge Appetite for Info, Tools, Crowdfunding

10. Social Growth + Disruptive Patterns
• We‟ve had smartphones & tablets for a
while.
• Scanables: QR Codes – Hit or miss in US but
big in Asia, 3D Printing/Tech
• Wearables: Google Glass, Smart Watches
• Drivables: Google Drive, means to
transportation - Uber
• Flyables: Drones
• Robots are cool once again too!
Terminology sourced from Mary Meeker‟s 2013 Internet Trends

11. Global Outlook for Social Media
• Pinterest has 4377% growth rate in the US alone, the
highest in the world.
• Sweden is the most connected country in the world.
• There are 40 million blogs in Russia
• Brazil has the 3rd highest number of Google+ users in the
world
• By 2015, India will be Facebook‟s largest market
• Japan is the only country where Twitter is more popular
than Facebook
• International social networks like Orkut, Weibo, Qzone
are burgeoning in Asia and Europe
Source: International Guide to Social Media 2012 data, Convonix, Internet Marketing Firm:
http://bit.ly/THhkIb

12. Mobile Takes Flight
• China recently surpassed USA for mobile
usage
• Weibo, Tencet WeChat surging in China
• India‟s internet usage is driven by mobile,
700m users & 200k new users daily
Source: International Guide to Social Media 2012 data, Convonix, Internet Marketing Firm:
http://bit.ly/THhkIb

13. International Guide to Social Media

14. Wearable Tech Trends Emerging
• Google Glass: Social and news apps
already in the market for Twitter, CNN,
NYT & Tumblr
• iWatch, Pebble, Bracelets

15. Budding Prospects for Social Monetization
• Promoted Tweets & Trends
• Promoted Posts
• Sponsored Stories
• Native Advertising/Sponsored Content
“Social ad spending is predicted to reach $11
billion by 2017”
Source: Advisors at BIA/Kelsey http://bit.ly/16QDgoG

16. Sponsored Content Finally Catches On
• Has a bad reputation, has been around for a while
but is making a comeback
• Users are far more likely to pay attention to native
advertising, as opposed to a banner ad
• Goes beyond SEO to let Brands have a voice and
become a publisher themselves
• Washington Post just launched „Sponsored Views‟
• NYT considering sponsored stories, already does this
on mobile
“You are more likely to summit Mount Everest than
click a banner ad.”
Source: Solve Media

17. In-stream Ads for Sponsored Posts
BuzzFeed + Volkswagen

18. Sponsored Content Gone Bad?
The Atlantic
• Post was from
Church of
Scientology
• Comments were used &
went awry quickly
• Then the comments
were post-moderated!

19. Sponsored Tweets
Good example:
Samsung
Odd example:
AP

20. Vine vs. Instagram Video
Smart move from Vine: Search for #InstagramVideo
& let the games begin!

21. Introducing RebelAds
• USA Networks Social Hub
• Real time social & mobile
ad units
• Can be edited on the fly
• Sponsored by Samsung

22. Assignment!
• Form a small group,
introduce yourselves &
discuss problems, q‟s
• Brainstorm a fun
or viral way to tell a
story or create a
sponsored ad campaign
• Craft a GIF, Vine,
promoted tweet, etc
• Share with everyone!

23. Social Strategy: #gettingitright
Deck on Slideshare:
http://slidesha.re/19mHC8n
Niketa Patel, Director of Content
@Niketa, @RebelMouse