1. Elevate Social Media Storytelling with
RebelMouse
Niketa Patel, Director of Content
@Niketa, @RebelMouse

2. A Real Time, Turn Key Publishing Platform
•
•
•
•
•
•
•
Social Publishing Platform – add a social layer to
your CMS
Aggregate and curate social content and original
content in a highly visual way
Embed easily - no tech/design resources required.
Ignite your social media team and editorial team.
Mobile web friendly, Android & IOS apps just
launched
Permanent teaser modules that amplify your social
presence
Monetize better with Sponsored Content units

3. Behind The Scenes
Background
Founder, Paul Berry was CTO of HuffPost
• Ran Product, Design and Engineering
• Top 10 Trafficked Site in US
World Class Team
• Team is 30 developers strong
• Core team in NYC coming from CNN, Klout,
Pepsi, Vayner Media and HuffPost
Investors & Board
• Board members from Lerer Ventures, Softbank Capital & others
• Investors include Jonah Peretti, Gary Vaynerchuck & more

4. About me
•
Niketa Patel
•
Director of Content, RebelMouse
•
•
Oversees social storytelling & media
partnerships
Former ABC News social media editor &
CNNMoney social product manager
•
rebelmouse.com/niketa
•
Twitter: @Niketa

5. Top Publishers & Editors Love RebelMouse!

6. Why Aggregate & Curate Social Content
• News breaks on social first
• Conversations on social are fragmented
• User-generated content adds a layer of
richness to news coverage
• Tell a more-rounded story in a more visual,
real-time way

7. Take Curation to the Next Level
Curate Twitter handles,
hashtags, handles, numerous
social feeds, video & RSS
Pre-moderate to drafts
Add a post, link, photo, or create
a blog post
Use Post bookmarklet button
Twitter Favorites: Send it to your front
page or drafts
Instagram Likes: A form of curation

8. Highlight & Let Your Best Content Shine

9. Use Cases: Solutions to Core Problems
• Problem: Fragmented streams across
•
social
o Engagement campaigns
o Hashtag callouts / coverage, Twitter
chats, events, meetups, UGC, questions
for interviews, weather, movements,
social hubs
Problem: Limited technology slows
workflow
o Live blogging capabilities
o Smart curation

10. Use Cases: Solutions to Core Problems
•
•
•
Problem: No easy way to showcase voices from
own newsroom
o Editor’s Picks
o Easily channel what your newsroom is sharing
in real time
Problem: News organizations struggle to
highlight talent
o Dynamic Talent Pages
o For on-air talent, columnists, personalities
Problem: Stale front page layout/content
o Homepage or section front alternatives
o Teaser Modules
o Social Footers

11. Increase Engagement, Recirculation & Track
Performance
“Los Angeles News Group Saw 10-30% Increase in PV’s
due to RebelMouse”
- Full post at http://rbl.ms/LANG
“Time spent is TWICE site Avg [for RebelMouse page on
his site]”
-Markus Stolz (@elloinos)
Analytics
• Stats per Post & Page
• Google Analytics Integration – powered sites only
• XRS Tracking for shared content across RebelMouse and
in embeds

12. Embed RebelMouse Anywhere
Embed code nicely fits to adapt in any CMS
Easily embed anywhere!
Grab code in our embed tab.
Wordpress Plugin to easily add
to any blog or Wordpress site.
Search in your plugins or find it at
http://rbl.ms/WPPlugin
Embed on Tumblr
Or power a full domain for any campaign.
For instance, like Quartz: secretipo.com

13. Easily Customizable
•
Several layouts to select
•
Choose a custom theme
•
Easily adjust CSS so that
embed matches your site’s
look and feel

14. Boost Time on Site with Rebel Drivers
•
•
•
Easily create sidebar modules to
showcase social content
Editor’s Picks: Use Twitter lists
& domain filters
Generate code via Embed tab

15. Build an Audience with Rebel Alerts
• Daily emails of your social activity
• Encourage people to subscribe
• Integrate MailChimp to manage
subscription list, subject line,
mailing time, content
• Other email newsletter
enhancements, vendor integration
coming soon!

16. Monetization: Rebel Ads
Traditional ad campaigns
can take months to plan
Rebel Ads are a significant change
to traditional advertising online
o Branded content as ads
o Showcase sponsored content
If you are on the business side or
want to get info for them, reach out
to: enterprise@rebelmouse.com

17. Monetization: Rebel Ads
Reach the right person at the right time and deliver
a clear message
o You are more likely to summit Mount Everest
than click a banner ad
(Source: Solve Media)

18. Summary
• Sign your newsroom up
o Have your fellow reporters & editors get their
own RebelMouse sites
• Use Twitter lists & hashtags to cover
breaking news
Move things around, freeze posts that
you care about
•
o Check out the Design tab
o Make the site your own

19. Want More from RebelMouse?
•
•
•
•
Sign your newsroom up
o Have your fellow reporters & editors get their own
RebelMouse sites
Use Twitter lists & hashtags to cover breaking news
Move things around, freeze posts that you care about
o Check out the Design tab
o Make the site your own
Integrate RebelMouse into your own site or blog. Options
include:
o Social subdomain (realtime.yourdomain.com,
new.yourdomain.com) or personal domain
o Embed on the home page (can be in the right rail or
footer also)
o Social teasers modules

20. One More Thing …
A glimpse at our roadmap
Fully IOS Optimized App
Coming soon
Enhanced design options &
more layouts
API & plugins

21. Thank you!
Questions?
Contact: niketa@rebelmouse.com
@RebelMouse