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Luxury branding

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Luxury branding

  1. 1. LUXURYBRANDING NIKHIL ADHLAKHA
  2. 2. LUXURY Something inessential but conducive to pleasure and comfort. Something expensive or hard to obtain.  Sumptuous living or surroundings
  3. 3. LUXURY GOODS  Products and services that are not considered essential and are associated with affluence In economics, a luxury good is a good for which demand increases more than proportionally as income rises, and is a contrast to a "necessity good", for which demand is not related to income.
  4. 4. LUXURY BRANDSBrand for which a majority of its products are luxury goods. It may also include certain brands whose names are associated with luxury, high price, or high quality, though few, if any, of their goods are currently considered luxury goods.
  5. 5. WORLD’S FAVOURITE 1. GUCCI 2. CHANEL 3. CALVIN KLIEN 4. LOUIS VUITTON 5. CHRISTIAN DIORSOURCE - http://www.forbes.com/2008/03/25/brand-luxury-desirable-forbeslife-cx_nr_0325style.htmlResearch Conducted By – The NIELSEN COMPANY
  6. 6. Clothing (Gucci, Versace etc.)Accessories (Louis Vuitton, Fendi)Automobiles (Rolls Royce, Ferrari)Watches (Rolex, Raymond Cartier)Shoes (Jimmy Choo)Hotels (Ritz Carlton, Four Seasons)Jewelry (Tiffany, Swaroski)WineTeaWater, Chocolates etc
  7. 7. NEW TRENDS
  8. 8. ONLINE LUXURY Top 10 Luxury Brands captured almost 90% online market shareSOURCE - http://weblogs.hitwise.com/heather-dougherty/2011/12/_luxury_brand_report_studies_n.html
  9. 9. BRANDED BRANDS Certain focused and well respected brands, often beacons of coolness and quality, are now cashing in by enriching other, more all-encompassing brands.  E.g - Bentley and Breitling -- Breitling Professional Instruments (watches) have created a dashboard clock for the Bentley Continental GT. The Breitling clock is housed in the centre of the limos wing-shaped fascia panel
  10. 10. MASSIFICATION OF LUXURY o a new segment of luxury consumers emerged. This included successful business people, industrialists, artists and those who found new riches in various markets across the world. o A new service industry emerged due to this: the fashion stylist who helped this nouveau riche look and feel fashionable.o luxury companies came up with a completely new set of products which later on were defined as accessible luxuryo included handbags, scarves, wallets and purses, belts and such other low-price goods.
  11. 11. c Idris Mootee 2004
  12. 12. REFERENCES & SOURCES http://en.wikipedia.org/wiki/Luxury_good http://www.answers.com/topic/luxury#ixzz1lVgVN7d1http://www.slideshare.net/imootee/luxury-brand-marketing-keynote-germany http://trendwatching.com/trends/BRANDED_BRANDS.htm
  13. 13. THANK YOU

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