3. BASIC COMPONENTS TO YOUR
ONLINE PRESENCE
• Website
• Blog
• Social Media
• Eblasts
4. WEBSITE
• How do you create a website for your business without
getting ripped off?
a. Skip the web designer
b. Decide what you need your site for
c. Choose your route based on your abilities and
comfort
- Wordpress
- E-commerce (shopify, volusion, wix, etc.)
- Livebooks or other template based sites.
d. Collectives that can add or be a solution to your
website/ business issues ex: etsy, dripbook
5.
6.
7. BLOG
• Start with establishing your blog. Choose a
blogging platform-there are many out there,
once you pick, its best to stick with it or you
risk losing all your blogging history.
a. wordpress
b. tumblr
c. blogger
d. blogspot, etc.
8. MAINTAIN A HEALTHY BLOG LIFE
• Talk about things that pertain to you and your business
• Use your own voice, create an image for yourself, so people can relate
your content
• Blog daily, make it a habit and have fun with it.
• Interact with people. People are not there to sit and listen, interacting
with your audience is essential.
• Give back- online communities and networks grow and expand when you
give back. If you are generous on your social networks, you will get much
better reactions. Ex: Talk about your friends and others in your community
and market. Give a shout out to someone’s good work or new site.
• Make your blog easy to read and easy to navigate.
• Caption and tag your images.
• Tell the truth when responding to criticism.
• Don’t blog when you have nothing to say.
10. OUTSIDE OF THOSE TWO BASICS, THERE ARE HUNDREDS OF SOCIAL MEDIA OUTLETS
THAT CAN BE HELPFUL FOR YOUR PARTICULAR BUSINESS. START WITH RESEARCHING
SOME OF THESE AND FIND ONES THAT TUNE INTO YOUR MARKET.
a. Linkedin
b. Foursquare
c. Stumbleupon
d. Hunch
e. Orkut
f. Digg
g. Reddit
h. Flickr
i. Last fm
j. Ping fm
k. viddy
l. shortform
m. boxee
n. and many more.
11. DON’T BE OVERWHELMED BY JOINING MANY SOCIAL MEDIAS. IT
MAY SEEM LIKE A LOT TO MAINTAIN, BUT THERE ARE TOOLS
NOW THAT CAN MAKE YOUR JOB EASIER.
a. Hootsuite
b. Tweetdeck
c. Tumblr-auto-set
d. bit.ly
e. social oomph
f. involver (can help organize and pimp out
your facebook page)
12. EBLASTS
• Snail mail is ineffective in this day and age, learn
how to properly manage your mailing list and
eblasts.
• Join a bulk-mailing program
a. Constant Contact
b. campaigner.com
c. emma
d. icontact
e. mailchimp
13. LEARN HOW TO MANAGE YOUR LISTS AND THE
GROWTH OF YOUR DATABASE
a. Use a plugin or embed code on your site to
accommodate mailing list sign up
b. Utilize in person/ in store/ at event opportunities
to allow people to sign up for your mailing list
c. Contests, giveaways, social media contests can all
help grow both your email list and your social media
followings
14. SEND GOOD EMAILS
a. Design your emails in conjunction to the design
of your brand and your site. The best way to create
this is to
-Design in indd, photoshop or illustrator
(program of your choice)
-Save for web through photoshop
- Code in illustrator
b. If you don’t know how to do this. Then use the
custom design services most bulk email providers
offer. It’s worth it.
15. AUTOMATE IT! @#%!
• Most email programs now offer social media
automation. Use it. Add all your social media
networks and set your email campaign to be
blasted through these outlets as well. Makes
life much easier.
18. WEBSITE, BLOG AND SOCIAL MEDIA
INTEGRATION
a. Make sure there are links to all of the
above accessible on your website.
b. Make sure all is easily navigated to.
c. Don’t over burden yourself. Start with a
link to your blog, and links to your
essential social media outlets.
19. PLUGINS ARE YOUR BEST FRIEND
a. If you choose to go with a wordpress blog use plugins
to get the job done. Some essentials:
-Google analytics
-Facebook like button
-Google plus button
-Bumpin or some other social media widget
-SEO plugin
b. Some plugins that will be helpful for most:
-A calendar plugin
-Stumbleupon plugin
-Google maps
20. Mobile
• Can you blog and use your social networks
through your mobile device?
• Information demand is immediate these days,
mobilize your business.
21. IN CONCLUSION
• Create a brand identity that will be carried out through
all of your networks.
• Establish all of your essential online entities.
(website, blog, eblasts, social networks)
• Connect all of the your networks together to work
stronger as a WHOLE.
• Get your message and your company out to the world.
• Don’t forget that online can only take you so far and
person to person business is just as important.
22. CONTACT US
• Alexandra Niki
alex@resourcemagonline.com
• Adam Sherwin
adam@resourcemagonline.com
