This tutorial is great for anyone in business who wants to learn how to Tweet. This presentation includes an overview about Twitter and four tutorials: create account, following, participate, and go mobile.

1. Twitter for Business A Four Step Plan Questions: @nicoleljohnson August 2009

2. Business Goal Be able to apply Twitter to your daily work flow, resulting in better job performance.

8. 4 Step Plan to Get You Tweeting 1 If you’re reading this, I’m assuming you’re interested in learning how to Tweet. You can check off step #1. 2 Set aside a good two-hours to complete the four tutorials in this presentation. 3 Finding a Tweeting style takes time. The value may not kick in right away. Agree to commit to tweeting for at least 30 days. 4 Have fun and share your experience with someone else.

9. Let’s Get Started!

11. Twitter for Business Tutorial #1: Create Account

14. Tutorial #1: Create Account (cont) My first user name choice was NicoleJohnson. It wasn’t available, so I used my middle initial and chose NicoleLJohnson instead.

15. Tutorial #1: Create Account (cont) Twitter let’s you customize your account. In this tutorial, we will add a profile bio.

18. Tutorial #1: Create Account (cont) This is where you update your status – up to 140 characters at a time. You’re probably dying to Tweet… try to hold on until we get to the participate tutorial Click on the “settings” link to customize

19. Tutorial #1: Create Account (cont) Click on the account tab. Notice the time zone and bio fields.

22. Twitter for Business Tutorial #2: Following

25. Tutorial #2: Following (cont) @adweekdotcom @adtech @kevinkruse @adage @pew_internet @chrisbrogan @cnetNews @marketingsherpa @skypen @wired @comscore @pharmaguy @technorati @iMediatweet @swoodruff @smashingmag @forrester @shwen @brainpicker @manhattanresear @maverickNY @rww @emarketer @whydotpharma @mashable @marketingcharts @jonrich Hot Media Resources Marketing

26. Tutorial #2: Following (cont) Click on the “Find People” link

28. Tutorial #2: Following (cont)

31. Twitter for Business Tutorial #3: Participate

34. Tutorial #3: Participate (cont) In tutorial #2 we picked some users to follow. I really like the highlighted post. If you’re following too you can share your opinion or RT the post.

39. Tutorial #3: Participate (cont) Click on the direct message link 1 Select name from send drop down. Then type message and click send. 2

41. Tutorial #3: Participate (cont) When you rollover a post – the star and arrow appear Star = favorite Arrow = reply Click on the star to add the post to your favorites list (you can go back and review the post later) Click on the arrow to reply back to this user Favorites

42. Tutorial #3: Participate (cont) Try out the search function. Type a topic you’re interested in learning more about. Try adding the #prior to a key word to find tagged content. Try clicking on a trend and read about what others are talking about.

44. Twitter for Business Tutorial #4: Go Mobile

52. Appendix

53. Resources

54. Resources: Applications This site is designed to help you track your tweets. With Tweetburner you can shorten URLs and track the clicks your tweets accumulate. TweetBurner Share your favorite pictures on Twitter. TwitPic Do you have something to promote on Twitter tomorrow but are afraid of forgetting to do it? With FutureTweets, you can schedule your tweet ahead of time for a specific date and time. Even schedule reoccurring tweets to post daily, monthly, even yearly. Future Tweets A collection of free background themes for your Twitter account. You can use the one click installation or manually install them yourself. Lots of nice designs and colors to choose from. Twitter Gallery Downloading this free toolbar gives you instant access to Twitter. You can use the toolbar to access online Twitter tools, check your Twitter stats, post your updates and more. Versions are available for both Firefox and Internet Explorer. Twitter Toolbar

55. Resources: Links Twitter Speak - 66 Terms How to Organize a Successful TweetUp 29 Twitter Apps for the iPhone Compared Top 10 Twitter Tutorials on YouTube 10 Ways to Find People on Twitter