2. Importance of Internet Marketing Minimizes Marketing costs Wide Exposure Have the opportunity to reach your target market a lot easier More and more people are on the internet then watching TV or listening to the radio Can optimize searches which will help consumers find your websites and learn more
3. Overview Blog Topic: Fitness Tips Persona: Alexandra DiGiovanni Age 25 Grade 2 teacher University Graduate Busy lifestyle
4. Blog titles Why stay Fit? Tips before working out Top 5 Cardio exercises Ab exercises Top 5 leg exercises Top 5 arm toning exercises Boot Camp Workout How to lose weight How to set a realistic weight lose goal How to change your eating to lose weight
6. How my blog performed Ice rocket: Blog rank: 4632 Google Analytics: Bounce rate: 75.7% Unique Visitors: 45 Twitter 14 tweets Facebook 23 people liked it
7. Business Overview Key Learning’s: How useful these online marketing sites can be for promoting That you can find anything out about your blog Analytics if a very useful to see how effective your blog or website is performing How using so many different tools can drive traffic to your site
8. Blog How many different things there are to add on you blog to make it attractive So many things can be linked threw one place How many people actually read blogs
9. Facebook How many people can view your page without you having to be there friend Can reach a large audience How effective it can be because so many people are on facebook
10. Youtube How many great videos there are out there to help your market understand things Great tool for life demonstrations Can find any video on any topic you wish
11. Twitter How many people actually pay attention to tweets How many people actually use twitter Good tool to send out messages to reach a large audience Great way to advertise about certain products
12. Indicated Actions Spend more time tweeting Spend more time in creating blog posts Look at ranking daily to help drive traffic Focus more time to my Facebook page Create more of my own videos
13. Recommendations No website Be more passionate when writing blogs Improve the SEO Improve the social media as it is growing fast
15. Rationale PPC ads would be to expensive for this small business E-mail marketing is too expensive Focusing on social media and SEO is the least expensive and the most popular PR is a great idea as it isn’t costly and it would maximize the traffic
