Solomo Ecommer K31

1. SOLOMO
Nikki Noveno ECOMMER K31

2. SoLoMo?
 According to Technopedia, SoLoMo is short
for social-local-mobile, refers to a more
mobile-centric version of the addition of local
entries to search engine results. SoLoMo
emerged as a result of the growing popularity
of smartphones, and provides greater local
precision to search engine results than what's
available via a PC.

3. What Exactly is Mobile
Commerce?
 Contrary to popular belief, mobile commerce is
not simply buying something with your
smartphone. Most of the time, the website you
bought from happened to use a mobile-friendly
interface that made the exchange easier, but at its
core that’s not true mobile commerce.
 Mobile commerce, and its SoLoMo cousin, include
features that let you purchase goods by way of an
app that acts as a go-between from your
smartphone to the store, cutting the website
completely out of the picture. And, interestingly
enough, people seem to prefer it this way – with
60% of mobile users making a purchase through
their phone from their home.

4. Example of Mobile Commerce
Order burritos and tacos from the comfort of home
with Chipotle’s smartphone app

5. Adding the Social and Local to
the Mobile Commerce Picture
 The real advantage to SoLoMo is being able to
customize deals, coupons and offers for
individual customers, either based on their
prior shopping history with the store, or by way
of their likes and shares on social networks.
Considering that 80% of mobile users prefer
local-based ads and 75% are more likely to
take action after seeing a relevant local ad –
this presents a huge opportunity for retailers to
segment their offers and reach customers with
personalized recommendations.

6. What are the implications/effects
does it bring/give to E-Commerce?
• The effect of Solomo is that it gives an
opportunity for E-Commerce people to market
their product using mobile phones.
• It brings convenience for both parties (buyers
and sellers) in purchasing products.
Helps the marketers to easily funnel the
consumers

7. What are the implications/effects
does it bring/give to E-Commerce?
 It gives more market to sell your products
 Data of where customers are can be used
by the business owners for his marketing
of products/services.
 Can give out location of nearest outlet
stores if one is looking for it.

8. How do you see this trend in the
next 2 years?
This will be used not just by small
businesses but big businesses in
order to have competitive
advantage
Most of the advertising of the
companies will focus on this
trend.

9. How do you see this trend in the
next 2 years?
This can encourage people to
think more or be creative in
creating this kind of technology.
This trend will continue to grow
because of its potential and
benefits.

10. References
 http://www.techopedia.com/definition/28492/so
lomo
 https://blog.kissmetrics.com/solomo/