Some marketig, advertising, business thoughts on P&O Cruise

1. “ You win battles by knowing the enemy's timing, and using a timing which the enemy does not expect.” miyamoto musashi

2. P&O Cruises staying ahead means thinking ahead

3. A brief history of foresight

5. A brief history of foresight

9. Meanwhile, back in the rest of Britain

11. 59% of Britons say their financial situation is affected by crisis. 32% of Brits will stay at home or do a vacation in Britain.

13. Putting two and two together

14. “ The time to repair the roof is when the sun is shining.” John F. Kennedy

16. Use the window offered by recession ’09 to sow the seeds of future customers.

19. A sample of the possibilities for the program

20. A taste of the food you can expect (many restaurants and top chefs are partners of P&O)

21. A taste of the entertainment (West End shows are part of P&O offer)

22. A taste of the culture you encounter (Tate Modern is partner of P&O)