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How Social Media is changing Sports Marketing
1. How Social Media is changing
Sports Marketing
www.socialsportsmarketing.com
2. Game Changer # 1: Gamification
• The Challenge: Fan ADHD
• The Solution: Make it More FUN
• Enhances FAN Experience
• Drives Sharing & Loyalty
• Game Mechanics:
– Points
– Badges
– Levels
– Leaderboards
– Challenges
3. Doing the Nation Proud
Sports
Marketing
Social Carlsberg FAN Challenge
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5. Game Changer # 2: Social TV
• 80% Mobile Users are Online
while watching TV
• Sport Fans are craving Second
Screen Experiences
• Considered an Enhancement
rather than Distraction
• Fans want to actively connect &
participate while watching their
favourite game
6. Doing the Nation Proud
Sports
Marketing
Social Heineken Star Player
7.
8. Game Changer # 3: Augmented Reality
• Mixes real-world Environ-
ment with Digital Content
• Enabling FAN Immersion
• Turning Consumers into
Prosumers
• Visualization
9. Doing the Nation Proud
Sports
Marketing
Social Budweiser Lift the Cup
10.
11. Game Changer # 4: Social Broadcasting
• Communicate directly with
the FAN
• Become the Media
• Youtube Channel
• Video Blogging
• Real-time Feedback
• Boost Social Networking
12. Doing the Nation Proud
Sports
Marketing
Social Manchester City FAN TV
13.
14. Game Changer # 5: Women Sports
• Traditionally ignored
• One third of Global Sports
Audience
• Half of Superbowl
Viewership
• 80% of all Consumer
Purchasing Decisions
• Real Sports Fans
15. Doing the Nation Proud
Sports
Marketing
Social Under Armour Take it Back
16.
17. Game Changer # 6: Twitter
• Favoured by Athletes and
Journalists
• Simplicity – 140 Characters
• Quality vs Quantity
• Concise & Compact
• Deliberate Action (T & RT)
• 100% Smartphone Friendly
18. Doing the Nation Proud
Sports
Marketing
Social Philadelphia Wings
19.
20. Game Changer # 7: Hi-Tech Stadia
• Getting Your Fans to connect &
converse
• Creating a Platform for FAN
Interaction
• Best Time & Place: Matchday
• Sporting Excellence +
Technology Excellence
• Home-viewing Experience
23. Game Changer # 8: SuperFans
• Building Loyalty
• Becoming a Loss-Proof Brand
• Human Connections are what
matters
• Empowering Superfans with
VIP Access, Status & Channels
• Turning Superfans into Brand
Advocates
24. Doing the Nation Proud
Sports
Marketing
Social MLB Field of Dreams
25.
26. Game Changer # 9: Open Source
• Ask not what your FAN can do
for you, but what you can do
for your FAN!
• Make it Real, Make it Human
• Permission-based Dialogue
with the FAN
• Step into the FAN Life and add
Value
27. Doing the Nation Proud
Sports
Marketing
Social Ralph Lauren Legends Clinic
28.
29. Game Changer # 10: Mobile Apps
• HTML5 viable Alternative
for developers
• One Mobile Browser Site
• One app for all
• Saving Cost & Time
• Tablet like Experience
• Grid Layout & Clickable
Blocks
30. Doing the Nation Proud
Sports
Marketing
Social Sports Illustrated Snapshot
31.
32. How Social Media is changing
Sports Marketing
The Social Media Sports League
34. 1. Audience: Total # of Fans
2. Frequency: Regularity of Communication
3. Engagement: Q&Q of Team / FAN Interaction
4. Promotion: FAN Contests, Rewards, Activations
5. Content: Authenticity, Originality, Quality
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43. How Social Media is changing
Sports Marketing
www.socialsportsmarketing.com