2. 01
Established
2012
Team
40
Proprietary advertising technology
Facts
North America
Our offices:
USA
Alexandria, VA
22314, 901 N Pitt St Ste 320,
Alexandria, VA, USA
Latin America
Brazil
São Paulo
04547-004, Brasil, São Paulo,
Vila Olimpia, Rua Gomes de
Carvalho 1069, sl. 73
Mexico
Registration in progress
Europe
Cyprus
Larnaca
6021, Konstantinou Kalogera, 54,
Thetis Building, 3rd Floor,
Larnaca, Cyprus
Russia
Moscow
115162, Shabolovka 31, entrance
5, Moscow, Russia
Ukraine
Kiev
01042, Ukraine, Kiev, str.
Filatova, 10-А, Room. 2/12
Asia
China
Shanghai experimental
free-trade zone
Room 329,Third Floor, Building
No. 3, No. 177, Meisheng Road,
China (Shanghai) experimental
free-trade zone, Shanghai,
China
Malaysia
Kuala Lumpur
50200, Malaysia, Mezzanine
Floor, Menara ING No. 84, Jalan
Raja Chulan
Kazakhstan
Almaty
050046, Kazakhstan, Almaty,
District Bostandykskiy, str.
Turgut Ozala, bld. 237.
Global RTB Exchange
3. 02
The platform
MADNET — is a programmatic multi-screen
advertising platform powered by the cutting edge
technology.
Real-Time Bidding (RTB) re-invented traditional banner
advertising. RTB uses behavioral and demographic data to
target ads at specific audiences to produce results like
never before.
Cross-platform solution
MADNET allows to run and manage advertising campaigns across
all screens to achive the best results possible.
Cost Optimization
Our probability modeling and algorithmic decisioning subsystems
deliver amazingly accurate performance prediction and campaign
optimization.
Data Management Platform
Content-based, context and audience specific targeting with
location and tactical parameters guarantees you will reach the
right customer, in the right place, at the right time.
Global RTB Exchange
4. 03
RTB ecosystem
DSP
Technological auction system for advertisers, which
aloows buying impressions from numerous SSPs in
real-time.
SSP
Technological system for applications and sites that
allows you to sell individual impressions at real-time
auction.
DMP
Technological system that aggregates, process and
segment data. The data is used for targeting ads and
decision making on the auction.
AdvertiserUser
SSP DSP
DMP
App/Site
Global RTB Exchange
5. 04
Highlights
MADNET is a global real-time platform. We
provide our customers with global reach and
robust advertising technology.
100+ billions of ad requests monthly
We are inegrated with more than 40 SSP across the globe. You can access billions of
ad impressions in given geography.
Millions of unique users
Millions of mobile users will see your ads.
400 000+ mobile applications and sites
With MADNET you can access almost any application or site which your audience is
using.
Real-time optimization
All ad campaigns are optimized automatically in real-time according to their goals.
Our probability modeling subsystem builds and updates in real-time the audience
profile just for your campaign.
Support for all creatives sizes and formats
You are not limited to a nubmer of creative options - find the best way to reach your
audience.
We can do any pricing model - CPM, CPC, eCPA, CPA/CPI
We can help you create effective landing pages or Rich Media
creatives
Global RTB Exchange
6. 05
Tools
Our platform offers not only access to RTB
auctions but provides a turn-key solution for
advertisers with a range of highly effective
optimization engines.
CPC optimization
While RTB auctions are CPM only based we can do CPC. Our optimization subsystem
can precisely predict the click probability and buy impressions for your ad campaign
in a most efficient way to achieve specific amount of clicks at the fixed CPC price.
CPA and CPI optimization
It’s rellay a unique opportunity - buy impressions so the resulting CPA or CPI is
matching the desired target price. You can set the CPI goal, define the learning
period and base CPC stake. Our DSP will by impressions so that resulting CPC
match the base stake and the resulting CPI match the target. It’s that simple.
Audience optimization
The platform not only cares about the cost efficiency. All optimization engines are
audience based. The system forms a probabilistic profile of a target user based on a
variety of parameters. This profile is used for buy/not buy decision making and is
updating in real-time as the campaign goes.
Global RTB Exchange
7. 06
DMP profile
100%
100%
20%
10%
80%
20%
We use proprietary identification techniques which combines multiple
ids and do not depend on coockies. We have around 2 billions profiles.
History of users movement at citiy level - home/work
city
List of applications and applications usage statistics
Age and gender
Browsing hystory
History of mevement with GPS coordinates
We can do custom audience segments as per request.
Global RTB Exchange
Devices in use (type, vendor, model, browser,
device features)
8. 07
Targeting
Find the right users by deliberately selecting from
the variety of targeting options.
Retargeting
Use a second chance to make a first impression. Re-Targeted advertising will reach
people who've visited your site and see your offer.
Age and gender
Use demographic targeting to differentiate your offer for different audiences or to
precisely target the one you need.
Geography
Target ads to the specific country, region, city or even GPS location.
Brand safety
RTB provides a number of brand protection tools and you can be sure your ads will be
shown at the right ad spaces. Also it is possible to target ads to the specific apps or
sites.
Audience segments
You can set the specific criteria to select the right audience for your ad campaign - age,
gender, interests, apps usage history and many others.
Mobile oparator
Show ads to the subscribers of the specific mobile operator.
Device type and OS
iPhone or Android, smartphone or tablet? You choose.
Connection type
You can differentiate the ads for users who are connected via Wi-Fi and those who use
3G/LTE.
Device vendor and model
You can reach iPhone 6 Plus owners. Or users of the specific mobile operator’s model.
Global RTB Exchange
