1. Task 6

2. With this can, I just got the
blank can template and
added a blue colour
overlay, I then started
playing around with the
gradient overlay and it cam
out like this. I like the
colours used and how they
blend with this can
however I was just playing
around with this can and it
wont be used in my final
designs.
I made this can as one of
my first ones, I made these
can as a tester as I was just
messing around with
Photoshop tools to help me
figure out what I wanted
the can to be like on my
final design. The first think I
did was make the can
blue, I then used the
smudge tool to smudge the
colour and made this.
I made this can as one of
the first designs when I was
playing around with the
tools. I think out of the
three designs on this
page, this one is one I
would use if I was going
to, because its simple but
looks good and if I were to
add writing and other
colours it would not look to
busy.

3. I downloaded an image of a plain can to start with and then made a collage of images.
The images are from the highland Scottish games, I chose this event to gather images
from because Irn Bru is Scottish and the highland games are very popular there, they
are also classed as sporting events and because Irn Bru 32 is an energy drink it fits the
drink more. I got the images from Google images and made a collage with them, I also
then turned the colour scale to grey as I felt the colours I would use next would stand
out and make the colours look bold. As the highland games are produced with
different events I saved the images of the events so you could tell what is
happening, also because the images are black and white, people may not be able to
tell they are Scottish events because many people taking part wear tartan kilts, so I
made sure people looking at the can you could see their kilts to know its Scottish
related.

4. I then decided to put the collage onto the can, I did this using Photoshop, I
then changed the opacity of the collage to make my writing stand out more
but also because I think it looks more professional to have the images
blended out and not make them too obvious. I then chose to add the ‘Irn
Bru’ copy as its for Irn Bru, I decided to make the copy blue because the
colour scheme for Irn Bru is blue and orange and I didn’t want to change
them because I think people will think it’s a different drink and when
businesses designs different packaging for their new product they keep the
same colours because its more professional than changing them all the
time. I decided to put the copy in the middle of the can because you can
read it clearer than if it was down the side of the can or anywhere else.

5. As we are designing a can for Irn Bru 32, I then added the 32 and made it orange
because irn bru colour scheme is orange and blue and I didn’t have any orange in
before, I centralized the 32 to make it look professional, I then added a drop shadow
around the copy as I though it wasn’t bold enough and didn’t stand out as much as I
wanted it to, I added the drop shadow in Photoshop and I think it works well as it
makes the copy stand out and also works well with the black and white collage on the
can, I then also added the ‘barr’ logo onto the can. Although the copy had a drop
shadow I do not think it stood out as much as it could so I used the stroke tool to add a
black boarder around the copy to make it stand out and so it is more clear.

6. advert
This was my first advert design. I chose to do it with a sporting theme
because the can was the Scotland highland games. I chose the background
image of when England won the world cup back in 1966 and I then decided
to have a glass of Irn Bru into of the player, I decided to do this to show
how that Irn Bru is a Scottish drink and drinking it makes you see things in
a Scottish perspective. I chose Kenny Dalglish to replace the England
player and Kenny is very popular in Scotland and also used to play football.
I like the whole idea of this advert however I don’t really like how it looks, I
don’t think the shirt or the head look right where I have replaced them, I
think it looks alright from far away because you cant see the lines whereas
up-close you can see how badly it has been put together, so I think I need
to work on the design of this advert some more. However I do like how the
hand is positioned as it kind of looks 3D and the hand is positioned so it
looks like the glass has been held up against a photograph which looks
better than just having a random glass floating. I decided on the slogan
‘seeing things the right way’ because I think it goes well with
what message the advert is giving out, because most
Scottish football supporters think it should be a Scotland
player holding up the cup so because irn bru is Scottish when
you lift the glass up and look through it you will see things as
Scottish people would like to see things as.

7. As Irn Bru is Scottish I decided to take a tartan pattern square, as when people
see tartan they think of Scotland, I also managed to find one that was orange and
blue which is the colours of Irn Bru, I then put the tartan square on the
can, however I thought the can look better without any writing on it because
when I was finding a font and colour of some text I didn’t think that any of them
went well however I decided to keep the colour silver in the end, however
overall I don’t like this design as much mainly because of the writing.

8. I decided the to keep the colours the same as irn bru because then when people click onto the
page they know who runs it. I started by creating a web banner template on Photoshop of
468x60. I then coloured box a blue and decided to put orange stripes over it, I copied the
stripes as this would ensure that the spaces and the width of the banners are all the same size.
I then added the ‘Irn Bru’ text, however because the background was blue you could not see it
clearly so I added a drop shadow to make it stand out a bit more.

9. I still thought the writing was not as clear so I put a black line around the writing using the stroke tool I
think this broke up the colour of the text and the colour of the background well and made the text much
more clearer. I also used the drop shadow and stroke tools when I added the ‘32’ to the banner and I
could not decide whether to keep it blue or to have it orange, I think it works well both ways and is still
eye catching with both the colours. However l think if you look at it too much it makes your eyes go weird
because of the colours and layout I have chosen.