The document discusses how analyzing email communications between employees and external parties can provide valuable insights for businesses. Specifically, it describes how messaging intelligence technologies can map email exchanges to uncover a firm's key clients, the strength of client relationships, and potential security breaches or policy violations. This analysis allows businesses to enhance client retention, optimize marketing strategies, and reduce risks, while respecting employee privacy.
2. www.nikecsolutions.com
• A picture paints a thousand words - this also holds
true in the business world.
Visualising…
• For instance many of us convert
spreadsheets with what
appears to look like a
meaningless stream of numbers,
into charts and graphs.
3. www.nikecsolutions.com
• This not only helps uncover key
trends but adds value to the
information.
Uncover trends & add value to information
4. www.nikecsolutions.com
With the implosion of information in today’s digital era, we need
help in seeing the wood for the trees – a way to mine through what is
a lot of unstructured information.
Seeing the wood for the trees…
5. www.nikecsolutions.com
Seeing the wood for the trees…
This helps us unearth the true
meaning or context of
information in a clear, logical
manner and understand its
actual value.
7. www.nikecsolutions.com
• Your firm’s email exchange server is the leading business
communications platform.
Uncovering vital information from your email exchange server
• - A place where hundreds if not thousands of emails containing
vital business information are exchanged between employees and
clients daily.
8. www.nikecsolutions.com
How can this information reflect upon your email
activities? How can it help your business?
Uncovering vital information from your email exchange server
9. www.nikecsolutions.com
Uncovering vital information from your email exchange server
• If you look at the frequency of exchanges with a customer for
example, it shows the strength of the relationship.
• If you look at the flow of the internal/external email
communications, it will reveal who your employees are
communicating to – a client? a competitor? the press...?
11. www.nikecsolutions.com
• They analyse and monitor your firm’s email correspondences
without breaching privacy.
Mapping your firm’s email communications
• It then transforms this into a
graphical map to portray an
overview of the organisation’s overall
communications. What does this
mean for your firm?
13. www.nikecsolutions.com
• By analysing and mapping the flow of email exchanges between
the fee earner and all external entities, it can highlight all the
clients that your employees are in contact with.
Your firm’s key clients
14. www.nikecsolutions.com
• As a fee earner, you can keep track of your own exchange history,
first showing who you made contact with, then how recently and
how often.
• In addition, you can also view who else in the firm was in contact
with the client…
Your firm’s key clients
15. www.nikecsolutions.com
• Secondly, should a lawyer leave, it can be a valuable tool for
enhancing the handover process.
Your firm’s key clients
• It provides management with the assurance that all key
relations have been identified and transferred.
16. www.nikecsolutions.com
• Drilling down even further, it helps determine if any other
employees in your firm are in contact with the same client.
• In this way firms can ensure that client relationships are fostered
and clients are retained, particularly vital in situations where a fee
earner is leaving the firm.
Your firm’s key clients
18. www.nikecsolutions.com
• Relationships are built over time and it is essential to remain in
your target’s mind.
• Analysing the frequency, location, age and subject of inbound
and outbound email communications shows the strength of
relationships between employees and clients.
• This helps firms distinguish between their strongest client
relationships and those that require more attention.
The strength of client relationships
19. www.nikecsolutions.com
• By gaining an understanding of client relationships, business
development and marketing teams can use this information to
engage with clients and prospects. They can optimise campaigns
accordingly with targeted messages to help build and fortify
relationships.
The strength of client relationships
21. www.nikecsolutions.com
• With the large volumes of emails channelling through the
organisation daily, identifying risks such as conflicts of interest,
leakage of intellectual property to competitors, non-compliance
or cases of harassment can be extremely difficult.
Identifying security breaches & fraud
22. www.nikecsolutions.com
• By monitoring email correspondences, messaging history,
associations, patterns and behaviours that are of concern can be
identified.
• Immediate action can then be taken before the threat becomes
serious.
• For example if a competitor’s domain name is prevalent during an
analysis, this can be investigated further to better understand the
context of the communication and whether this is in compliance
with corporate policies.
Identifying security breaches & fraud
23. www.nikecsolutions.com
• By narrowing down lines of communications, it also makes in-
house investigations manageable in terms of time and costs.
• It also enhances a firm’s duty of care to their clients while
protecting its intellectual property.
• As these technologies only analyse the email subject lines, it
ensures that employee privacy is not breached.
Identifying security breaches & fraud
24. www.nikecsolutions.com
• A vast amount of vital information can be uncovered through the
analysis of a firm’s email communications.
• The use of messaging intelligence solutions permits firms to better
understand client relationships and build upon them for
continued business growth.
25. www.nikecsolutions.com
• More importantly it protects them from reputational damage by
reducing the risk of sensitive information being compromised.
• As the single most important tool for business communications,
the email platform offers a rich source of information that firms
can leverage and can no longer afford to ignore.
26. www.nikecsolutions.com
TrustView unlocks and visually presents the value in email correspondences between staff or with
external entities. This solution retrieves contextual information from the e-mail exchanges of a staff
member, a department, the entire organisation or, under a different perspective, towards external
parties (prospects, clients, competitors, partners...). Click here for more information.